Mobile e-commerce refers to B2B, B2C, C2C or O2O e-commerce activities conducted by using wireless terminals such as mobile phones and tablet computers.
it perfectly combines the internet, mobile communication technology, short-distance communication technology and other information processing technologies, enabling people to conduct various business activities at any time and place, realize online and offline shopping and trading at any time and place, and complete online electronic payment and other trading activities.
Services provided by mobile e-commerce applications:
1. Financial services.
With the function of mobile e-commerce, users can conduct personal financial management, check personal accounts, pay bills, transfer money and receive payment notices online anytime and anywhere.
mobile devices can be used to receive all kinds of real-time information, including financial news, which is both real-time and safe for online trading activities such as stocks.
2. ticketing activities.
you can book air tickets, tickets and other kinds of admission tickets through the mobile terminal. The mobile internet is helpful to check the ticket stock, purchase tickets and confirm them.
at the same time, mobile e-commerce can pay the ticket fee, and can also change the flight or train number, and be notified in time when the fare is favorable or the flight number is cancelled.
3. Shopping online.
through mobile e-commerce, users can make online shopping on their mobile terminals.
It includes all kinds of professional facilities and traditional daily necessities, as well as personalized consumption such as catering and flowers. With the popularity of smart phones, mobile e-commerce allows users to shop more freely, and mobile phone orders and mobile phone payments allow users to experience the real convenience of mobile commerce.
4. Enjoy the entertainment.
Mobile e-commerce has brought a series of rich entertainment services to users. Users can not only listen to music and watch movies from their mobile devices, but also order and download specific programs, play interactive games with others online and participate in gambling activities.
5. Online medical treatment.
With the help of mobile Internet, patients can consult and see a doctor online, which saves annoying links such as registration and transportation, and greatly facilitates patients who do not need to see a doctor in person.
Extended materials:
Opportunities provided by mobile e-commerce for entrepreneurs:
1. Personalized market.
building personalized and vertical market segments provides many convenient conditions for people to shop.
For example, if you buy clothes frequently, you will actively recommend the appropriate size next time. Personalized market will meet people's special needs and is one of the inevitable choices of e-commerce.
2. Professional customization.
promoting products and advertisements for specific groups will bring new business opportunities.
in the era of mobile e-commerce, if we make good use of aggregation effect and achieve accurate coverage, we will gain our own development advantages. In fact, professional customization has always been the key to e-commerce.
3. Coverage of the platform.
For Taobao and Jingdong, it is almost impossible to achieve full platform coverage, which also gives some technical companies that develop platforms an opportunity to use small platforms to carry out local e-commerce.
4. There are many business opportunities for integrated research and development.
Now, many developers have a sufficient number of user groups. There are not many millions of users, and there are many billions.
how to turn ordinary users into physical customers is the core issue of mobile e-commerce.
we should develop a one-stop consumption system for users and realize a profit-making mode of linkage.
For example, when downloading users' music, other applications related to it can be given, which probably leads to repeated consumption after the second consumption.
reference source: Baidu encyclopedia-mobile e-commerce.