Double star, in the tide of reform, was the first to enter the market by stealing shoes; The first is to expand at low cost and move towards horizontal economic union; The first to break away from the commercial system of unified purchase and marketing in the planned economy and organize the merchant order meeting by itself; The first one broke away from the shackles of the planned economy circulation system and established his own marketing network; First, implement the strategic shift of eastern development and western development; The first one realized six kinds of shoes at the same time; The first to obtain import and export rights; The first to hold a press conference overseas in the name of an enterprise; The first to obtain a national well-known trademark; The first listed footwear stock; The first to set foot in diversification; The first one created China people's own famous brand; The first company passed the national ISO9000 quality system certification; Products; Take the lead in building a national technology development center; The first and only company obtained the national export inspection-free qualification.
Double Star, with the market as the main line, famous brands as the core and global marketing as the goal, under the command of President Hai Wang, vigorously implements the strategy of "three famous enterprises and famous brands". Ten shoe cities including Shuangxing Development Zone, Haijiang, Luzhong, Chengdu and Zhangjiakou have been built successively in Qingdao Development Zone, Yimeng Mountain Area, Central Plains and Southwest China, with more than 40 production lines/kloc-0, realizing the pattern of local production and local sales. The sales network of Double Star Market consists of six business headquarters in Lu Yu and North China, with more than 60 general agent companies in Beijing as the base and nearly 3,000 chain stores in China as the network, forming the largest marketing service system of China footwear industry. There are 10 operating companies in the United States and other countries, and their products are exported to more than 80 countries and regions such as the United States, Japan, Hong Kong, the Middle East, South Africa and Australia, and they have established trade relations with more than 200 foreign businessmen, earning 80 million US dollars annually.
Through brand management and operating funds, Double Star has successfully set foot in the tire industry, from making shoes for artificial shoes to making shoes for automobiles. Double Star Tire Industrial Park covers an area of 1.800 mu, forming radial tires, bias tires, agricultural tires and bias tire series, with an annual production capacity of 5.5 million sets. Established a nationwide market network of more than 65,438+0,654,38+00 general agents. Products are exported to more than 60 countries and regions, and their economic strength ranks in the forefront of the same industry in China.
China's largest shoemaking enterprise group. Double Star has built 10 shoe city in Double Star Development Zone, Haijiang, Industrial Park, Luzhong, Hanhai, Zhongyuan, Chengdu, Guiyang, Zhangjiakou, Fujian and other places, and has more than 140 shoe production lines, with six categories of hot vulcanized shoes, cold bonded shoes, cloth shoes, leather shoes, injection shoes and professional shoes, with an annual output of various types. And established a nationwide marketing network of 10 operating war zones and more than 4,000 chain stores; We have set up ten branches abroad in the United States, Germany, Russia and the United Arab Emirates, and established trading partnerships with more than 200 foreign customers. We have the only national technology research and development center and leather and footwear testing center in China. The first batch of double-star trademarks were recognized as well-known trademarks in China; Double Star Footwear ranks first in the sales volume of similar products in China for 15 years in a row, and occupies a leading position in the shoemaking industry in China.
Double Star Tire: It has the production capacity of/kloc-0.0 million sets of all-steel radial truck tires, semi-steel radial truck tires, bias truck tires, agricultural light truck tires, bias tire, inner tubes, cushion belts and special tires, and its market network covers the whole country with good development potential. Its products are exported to more than 65.438+030 countries and regions such as Southeast Asia, Central and South America and the Middle East, and have been allowed to enter the same industry in China. The overall strength of Double Star Tire ranks in the top 5 in China tire industry, and Double Star Tire has been rated as one of the top ten national brands, and won the honorary title of national advanced quality management enterprise.
Double star machinery: a comprehensive large-scale machinery manufacturing and processing enterprise integrating scientific research, design, manufacturing, installation, debugging and consulting services. It owns a subsidiary 10, and its leading products are cleaning equipment, sand treatment equipment, molding equipment, rubber machinery equipment, plastic machinery, air dust removal equipment, sewage treatment equipment, forging equipment, tire molds, etc. Products are exported to more than ten countries and regions such as Russia, India and Pakistan. Double-star casting machine occupies more than 50% market share of cleaning machinery in China, ranking first in all economic indicators in the same industry, and double-star casting machine is among the top 50 machinery in China. Double star rubber machine has the production capacity of a complete set of bias tire and agricultural tire equipment, and has successfully developed more than 30 kinds of key equipment for high, fine and sharp radial tires. Double star machinery has won many honorary titles such as advanced unit of equipment management in Shandong machinery industry.
Double Star Clothing: A North-South clothing industrial cluster, an integrated industrial chain of production, supply and marketing and a strong marketing service network have been established, with nearly 30 business divisions and nearly 100 garment production core factories, forming sports and leisure clothing, professional competition clothing and various sports and leisure bags, ball products, hats, socks and sports equipment. Double Star Clothing won the honorary title of qualified quality, customer satisfaction and national standard product (unit) in China garment industry. In 2004, it was awarded Qingdao famous brand, and in 2005, it was awarded Shandong famous brand and national quality inspection-free products.
Double Star Thermal Power Plant: It belongs to Double Star Thermal Power Plant and Double Star Thermal Power Plant, in which the thermal power plant is the main heating unit in Qingdao, the main heating and power supply unit in Jiaonan Industrial Zone and the main supporting unit of Double Star Tire.
Double Star Group implements the brand management strategy and vigorously develops the tertiary industry such as advertising, finance, catering, entertainment and tourism, involving more than 30 industries and fields.
In the new era of economic integration, Shuangxing, relying on five pillar industries and eight industries, has built itself into a comprehensive manufacturing and processing group with sales revenue exceeding 10 billion yuan in China, which has fully demonstrated the strength and elegance of China enterprises on the world economic stage.
This enterprise ranked 385th in the 2006 Top 500 Chinese Enterprises jointly published by china enterprise confederation and China Entrepreneurs Association, and 430th in the 2007 Top 500 Chinese Enterprises.