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How to creatively plan the opening activities of snack bars?
Marketing planning for the opening of snack bar

Many bosses will do some marketing activities such as discounts at the beginning of their business, but many examples tell us that discounts are not necessarily useful, because the development of marketing activities will accelerate the expansion of this shortcoming when the quality of products cannot be guaranteed. In a short time, customers will have a bad impression on the snack bar, which will have a great adverse impact on the follow-up operation of the snack bar. You will spend 10 times 100 times to recover the losses caused by your untimely marketing.

Therefore, you should give up the idea of selling as soon as you start a business, but focus on improving product quality and standardizing internal management. When one day, you can ensure that your dishes and services can create a group of satisfied repeat customers for you, it is time for the restaurant to do marketing.

Here are several marketing methods suitable for snack bars:

1, creative marketing.

When it comes to creativity, many entrepreneurs may find it difficult. After all, not everyone can think of creativity. But in fact, creativity is not difficult, even easy. For example, menus can be colorful to attract customers, such as today's special, chef's special, weekly special, new dishes of this month, children's menu, middle-aged and elderly menu, couple's menu, weekend menu, food festival menu and so on. Carry out promotion and marketing, and try to make customers look appetizing in color and design.

2. advertising.

The first is that traffic advertising attracts mobile customers. Ordinary customers don't want to buy food in shops with few guests, so the window position, especially the floor-to-ceiling glass wall, should not be used to put too many tables and chairs.

Then there are homemade in-store advertisements. In-store advertisements mainly include storefront advertisements, window displays and price lists placed on tables and posted on walls. When advertising in the store, we should pay attention to choosing the appropriate number of advertisements and paying attention to the posting position.

Then there is the use of street flyers. Distributing leaflets in the street is a common means of promotion. Because of its low input cost, many enterprises adopt this promotion method, but if the preliminary work is not done well, the effect is usually not great. Therefore, attention should be paid to the content of advertisements and the training of distribution personnel when promoting street flyers.

3. Price promotion.

Price promotion is always the most common and effective marketing means, and snack bars are also applicable. Snack bars can attract customers' consumption at the initial stage of opening, such as buy one get one free, set meal, cash out, discount and so on.