As a 0.2 year old product dog, I'm very untalented to write this experience report that can't be considered an analysis. If you have any suggestions, please provide more.
I. Experience conditions
Software version: V 1.2.2A (Android version)
Device model: Xiaomi note (not the top version)
System environment: MIUI V6 based on Android 4.4.4
Second, the software positioning
Kitchen Stories is the first product developed by AJNS New Media GmbH in Berlin. Media GmbH, Berlin. Both founders are food lovers. Kitchen Stories is a translated Chinese version of Kitchen Stories, basically the cuisine is Western, with a small amount of Southeast Asian dishes. The content is rich and practical, and shows their care and attention to detail, even in the tableware, kitchenware and even the cooking environment.
Although it's a German-developed app, I personally think that it's not incompatible with the Chinese market, but is gradually starting to occupy a certain market position. The main crowd of the mobile Internet is the 80, 90, and this kind of crowd is basically only child, from childhood contact, learning cooking opportunities are basically zero, most of them can only burn an egg dishes, has been good. But when they enter society, after participating in the work, especially those who left their original city to fight for them, as well as in everyone began to pay attention to their own health, at the same time a variety of food and beverage scandals continue to explode, this time they began to gradually and profoundly aware of the importance of their own cooking. And Western food, although it looks high, but in terms of difficulty than Chinese food is easy to get started, the same, the kitchen story has a lot of small details of the design, fully take into account the use of the kitchen novice scene.
Third, user analysis
User characteristics:
Young people
Zero basic cooking
Learning to cook by yourself
Number of users:
Preliminary statistics from the data of Android users in the 220,000 or so. According to the iOS rankings and ratings, the estimated number of users will be higher than Android users. Then according to the relatively high 20% retention rate. The number of domestic users in the initial 100,000, but the growth rate should not be underestimated.
Scenarios:
1, weekend breaks, to learn to cook a new cuisine for themselves or their families.
2, home from work, quick and easy to cook a healthy dinner for yourself.
Purpose of use:
Zero-basic cooking
Product design
Functional architecture
Main features in detail
Kitchen Stories is mainly suitable for newcomers who have little or no knowledge of cooking, and is designed with a timer, unit conversion, and conversion by number of people.
"Kitchen Stories" is mainly for novice cooks with little to no knowledge of cooking, with timers, unit conversions, and ingredient conversions by number of people, which solves the inconvenience of using graphic recipes on mobile.
And personally, I feel that Kitchen Stories is different from similar apps that are well-known in China, such as Next Kitchen, Aiku, and Good Bean Recipes. "and other similar APP, not only to teach you how to cook, but also to let you feel the fun of cooking, life on the interest (will be in the advantages and shortcomings of the detailed description of the example).
Fourth, the advantages and shortcomings
1, more filtering dimensions, and to meet the needs of users
"Filtering" function
"calories" and "time needed to "These two dimensions of screening are basically not found in similar domestic APPs. "Calories", now people are very concerned about their health, the screening dimension is especially suitable for weight loss or and fitness people. The "time required" takes into account the user's needs and usage scenarios. On weekdays, when you come home from work, you can only select from the short dishes that require time to do, while on weekends, you can not do any limitation on the time required.
2, conversion function
Two conversion function
No matter what kind of recipes you read, there is always this question. One person serving is such an amount, so what amount of ingredients should we buy for a family of three. There is also the fact that different recipes, and even some of the same recipes, use different units of measurement for spices, from a teaspoon to a tablespoon, and it's impossible for users to have so many of those measurement tools at home. "Kitchen Stories solves these two pain points for users with the two converter feature.
3, zero basic so do
Now most of the recipes online, the first step is usually to change the knife ingredients, cut with a good, or have a basic video, but did not tell what kind of dish is suitable. The first step in the process is to make sure that you have the right ingredients for the right dish, and that you have a good idea of what you're going to do. "Kitchen Stories" will add the video of the tips to the corresponding recipes, so that users can see the complete recipe, but for the basic operation, at the same time have a detailed video to guide you.
4, cooking is a fun, fun
"Kitchen Stories" tells you to tell how to make food on the basis, but also wants to let you feel the fun of cooking. This can be seen in each recipe, which tells the user what kind of wine goes best with the dish, and why the choice of reasons, you can fully feel the heart of the designer.
5. Timer
The addition of the timer function shows the designer's intention, but I don't know if it is optimized. Because each step is very detailed, have written the corresponding cooking, that can be in the longer, and without human operation of the steps above, directly add the timer function, click the button, directly start counting down, there is no need for the user to select the time again.
6. Loading speed issues
Every picture in a recipe is a big, clear picture, and it's really beautiful. However, when the network is not very good, and you want to look at the recipe first, you will often see that the image does not load, which is not a good experience.
V. Summary
The emergence of "Kitchen Stories" may be a wake-up call to the well-known recipe apps, the competition between each other, not only in the growth of the number of recipes and the total number of recipes, Kitchen Stories can be far fewer than the number of recipes in the domestic category of apps, and the corresponding consideration of the focus should be the user's needs and the use of the user's apps. The focus of the corresponding consideration should be the user's needs and use of the scene. Similarly, Kitchen Stories tells us that recipe apps are not just about teaching you to cook, but more about letting you realize that cooking is a beautiful thing.