For physical stores, the most concerned and perplexing thing is the customer source, followed by how to make a deal when the customer comes, how to spend again after the deal, and finally how to let the guests recommend you to the people around you. In the jargon of free mode, how to realize "drainage, interception, financial retention and backflow"?
In fact, the easiest way to attract guests is to give gifts, because gifts are free, which can directly stimulate consumers' attention and interest.
compared with discounts, gifts are more direct and can be listed as the first magic weapon for drainage.
However, how to send the gifts is a university question. Many entrepreneurs gave away a lot of gifts, but the cost could not be recovered, leaving only one zombie fans lying on WeChat, so the gifts were given away for nothing.
There are three pain points in using the gift model:
1. The contradiction between the singleness of giving gifts as a merchant and the diversity of customers' demand for gifts;
2. The contradiction between merchants and customers who want to spend the least money to get the maximum return;
3. The merchant needs real money to purchase, but the customer doesn't like the gift when it is purchased. What should I do if it can't be delivered? Not only was the activity unsuccessful, but even the purchased gifts became our inventory.
if you want to deliver the gifts in a level, you should make customers feel the impulse to buy while receiving the gifts.
remember one sentence. Doing marketing is to be human. And the free model we admire is to start from human nature and do marketing.
Free mode is the best marketing mode of drainage, interception, financial retention and return, and it is also the best business mode.
free mode is a business mode that customers can't refuse! !
teach you how to give it back for free and double your profit!
teach you how to spend other people's money to run your own business?
how to quickly change idle resources?
achieve accurate drainage-interception-backflow-capital flow?
More people can study in official website.