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What is the value of developing micro-catering in catering enterprises?

Micro-catering is a mobile website of catering industry built online through WeChat public platform. With the help of micro-catering online platform, we can realize brand communication, food promotion, online ordering, intelligent ordering, seat reservation, fans coming to the store, word-of-mouth marketing and interaction with fans, helping catering enterprises to turn fans into store guests and store guests into long-term customers! Micro-micro professional WeChat platform development service provider under Jielu Technology has the following advantages for micro-catering development to provide micro-catering for catering enterprises:

Increase customer stickiness

When planning interactive activities on holidays or company anniversaries, customers will be rewarded while participating happily, and their stickiness with customers will be improved.

Share and spread brands and products

Enterprises can set up corresponding sharing reward mechanisms to provide users with information on corporate products and brands through platforms, which can not only attract the attention of more accurate users, but also enhance the exposure and popularity of product brands.

WeChat users have great multi-market potential

According to statistics, there are 811 million registered users on WeChat platform at present, so it has undoubtedly become one of the hottest social tools at present. At the same time, because the population of WeChat is basically the target population of the catering industry, it has huge market potential.

Maintaining the relationship between old and new customers

In traditional customer relationship maintenance, it is by telephone, visiting and sending gifts, but in many cases, the maintenance work is not in place and the efficiency is low. However, WeChat platform provides users with regular holiday greetings and coupons for old customers, and interacts through micro-websites, which enables enterprises not only to maintain the relationship between old and new customers in time, but also to enhance the interaction between enterprises and users.

Micro-catering is deeply loved by users, which completely changes the traditional sales model of micro-catering. It is a marketing trend to switch from offline to online!