The disadvantages of opening your own shop are also obvious. You have to do it yourself to open a shop, such as store planning, Logo conception and so on. This requires entrepreneurs to have certain experience in brand planning and management, otherwise inconsistent styles will plan a storefront without professional sense, which will have some influence on consumers' purchase intention. In the collection of professional materials, if entrepreneurs don't understand and have no experience in collecting, they can simply buy inappropriate or some high-priced products.
The benefits of opening a franchise store are obvious. Joining the headquarters has established a perfect operation success model, and the brand has a certain market visibility. The headquarters will continue to expand brand awareness and avoid the trouble of entrepreneurs' later publicity. You don't have to explore from scratch to open a franchise store. Headquarters has its own set of excellent operation methods and training processes. Years of operation and industry experience in joining the headquarters have already had a set of scientific planning, site selection and operation and maintenance processes. Even a franchisee with zero experience can easily open a shop after training.
Of course, franchisees have to earn a certain intermediate fee when opening a store, and they can enjoy the cool with their backs against big trees. Compared with the weekly surplus of tens of thousands, the intermediate expenses are no big deal. Subsequent raw materials are likely to be more expensive than those in the general market, but the quality is guaranteed. Franchisees lack autonomy to a certain extent and need to adhere to brand consistency in some aspects. One more thing to say here is that the price cannot be adjusted at will, and the price should be kept highly consistent.