Experiential marketing is a marketing method that fully stimulates and mobilizes the sensual and rational factors such as consumer's senses (Sense), emotions (Feel), thinking (Think), action (Act), and association (Relate) by means of seeing (See), hearing (Hear), using (Use), and participating (Participate). ), association (Relate) and other sensual and rational factors, redefine, design a way of thinking about the marketing method. This way of thinking breaks through the traditional assumption of "rational consumers" and believes that consumers are both rational and emotional when they consume, and that the experience of consumers before, during and after consumption is the key to purchasing behavior and brand management. For example, when coffee is sold as "goods", a pound is sold for 300 yuan; when coffee is packaged as a commodity, a cup can be sold for 25 yuan; when it is added to the service, sold in the coffee shop, a cup of minimum 35 to 100 yuan; but if the customer can experience the aroma of the coffee and the way of life, a cup of coffee can be sold for 150 or even several hundred dollars. The real profit of Starbucks is "experience". In the theory put forward by Dr. Bernd H. Schmitt (Bernd H. Schmitt), marketing work is through a variety of media, including communication (advertising is one of them), identification, product, *** with the establishment of the brand, the environment, the website and consumers, stimulate the senses and emotions of consumers, triggering consumers to think, associations, and make their actions and experiences, and through the consumer experience, constantly convey the benefits of the brand or product.