What kind of products are suitable for take-away?

Abstract: The take-away industry is developing rapidly, and there are many take-away brand products. However, some brands of take-away products are flourishing, and many of them are "shot on the beach". Part of the reason for this situation is incorrect product selection, making take-away food, tapping the highlights of products from the entrance of products, shaping their own product characteristics, improving market competitiveness and meeting consumer demand. Only in this way can we seize the opportunity in the new era and gain a firm foothold in the new market. Moreover, no matter how turbulent the market is, excellent products are more resistant. So, what kind of products are most suitable for takeaway brands? Take-away products Take-away products What products are good for making money and what products are suitable for take-away?

A lobster is rampant all over the world, and a cup of milk tea is popular all over the country.

The hottest thing this summer is crayfish. Sales are so good that lobsters are not enough. In the north, there are shrimps that make seafood later, jackets that make spicy platforms, and shrimps that fall from Tsinghua in the south. Of course, there are countless unknown lobster takeaways that make money, while some takeaways continue to maintain the record of zero orders.

Thus, the importance of product selection and positioning is extraordinary.

Why is the product so important?

Products, together with product attributes and cultural concepts, are provided to customers as content. The content symbols you provide do not meet the customer's taste, and whether the customer accepts them or not determines the success or failure of being a takeaway brand. Then what kind of product is the most suitable? There are mainly the following points!

1, product angle

Products are always the foundation.

The taste of the product should be delicious enough and authentic enough. The product is always the foundation, you can't say how delicious it is, at least make sure it's not bad. Everyone says Huang Taiji pancakes are not delicious. Why do so many people order takeout? Bian Xiao specially went to Huang Taiji's restaurant to taste it and ordered a takeaway from his home. If it were you, you would know if you tasted it, but it was above average.

Easy to operate and standardize.

Dishes that are not easy to operate are unlikely to be taken unless they are quality takeout and take a high-priced route. Simple dishes, such as Regan Noodles, can be served in 2 minutes, and the taste is mainly maintained by seasonings, even if they are a little happy. The common ones are braised chicken, which is pressed well in advance, standardized and fast, and of course there are mala Tang, trotters, lobsters, desserts, fruits, salads and so on.

Home delivery, quick delivery.

It is the best standard that it can be delivered without affecting the taste. If it takes 2 hours for the food to be served, then the reservation is ok, and it is unlikely to take the same amount.

Besides delivery, what else is there to send? Such as noodles, jiaozi, Huimian Noodles.

If you really want to make takeout, don't consider it within 1 km. It's too far, and it's easy to agglomerate and break up, which will do great harm to customers.

Profits exceed 25%

The cost structure of take-away is doomed that low-profit dishes are not suitable for take-away business. The cost structure of take-away, manual delivery occupies a large part, and low-margin dishes are not recommended unless it can help your store quickly drain and attract popularity.

Why must it be 25%? Because the platform deduction and distribution will be deducted by about 20%, then where is the profit? You can read it yourself! !

2. Customer perspective

Products should have characteristics.

It has its own characteristics, such as braised chicken, fried chicken, spicy crayfish, special pig's trotters and authentic mala Tang. This snack is suitable for lunch. As the data of 20 16 internet catering report shows, specialty snacks and leisure restaurants are the mainstream of development. Why is it mainstream? Because the mainstream people are paying attention to and caring about these things.

The fewer choices, the less the better.

Less here does not mean that there is only one takeaway a day. Because people are omnivores, the diversity of tastes is innate, and one dish a day can't satisfy most customers. When choosing lunch at noon, customers have difficulty in choosing. If necessary, don't increase his extra choice space.

Less is more. There is no need to order dozens of dishes at once. Choose the one that is accepted by the public and has high cost performance, and keep it within 15. If necessary, 10 is the best product for drainage and profit.

How to make a good takeaway

1, how to cook

Someone's taste

There is no doubt that only delicious food can stand and survive in the industry. It is much more reliable to have time to study the product itself than to study heresy.

diversification

There shouldn't be many varieties of vegetables. Most people have a hard time choosing. With more varieties, they will choose slowly or even give up. Why does KFC still focus on those varieties after so many years? Less but better is king.

But the menu must be changed frequently. No one can stand eating delicious food for a week in a row. It's a good idea to make packages at different prices. Just order a meal 10 yuan and a good meal 15 yuan. What would you like to eat? Something from 25 yuan, 20 yuan. As long as the taste is equally delicious, no one will care too much about what is in the set meal.

health

Fresh vegetables and clean color matching can make people feel comfortable at first sight. Although customers can't see what you did in the back kitchen, they can see some clues from the food in front of them. Modern people pay more and more attention to healthy diet, and hygiene must not be sloppy.

staple

Rice must be used for eating, even if it is not delicious, there is still rice to make up. When cooking, sprinkle a little fried black sesame seeds on it, which has a faint sesame fragrance. The important thing is to look beautiful and upscale.

Assorted food

People in China like soup. Although a mouthful of soup may be unhealthy, it is full. Under the premise of ensuring that the soup will not be spilled, the supply of soup is definitely a plus item. If it is free, so much the better.

There is no denying that delivering soup with takeout is a technical job. The next best thing, a little seasonal vegetables to make a salad, or a small box decorated with cut fruit, will not increase the cost at all, but may be more popular than sending soup.

Take a step back and give each takeaway a piece of gum. Will it lose money?

2. How to make delivery

speed

In addition to the taste, the most important thing to do takeaway is speed. Set the range of food delivery and specify the waiting time in advance. All this has been done, and the promise must be fulfilled. Customers don't care whether you are busy or not, it is windy and rainy. As long as they get their food in the expected time, they will be fine.

It is suggested to use WeChat to order food, which can save labor and facilitate customers, and there are many marketing software for WeChat to order food to interact with customers.

parcel

This is an era of looking at faces. The face of takeaway is packaging. In any case, no matter how poor you are, you can't be poor on packaging. The cost is only a few cents, but if the box lunch looks high-end, no one will find it unacceptable even if the price of vegetables is high in 2 yuan and 3 yuan.

Dress

It won't cost much to try to give a set of work clothes to the food delivery staff, but the whole person's mental outlook will be completely different. When customers see it, they will also think that your store is clean and tidy, and they will have a good impression and will naturally visit again.

bag

Division of labor and cooperation are very important when ordering food. Everyone does his job, and cooking, packing and inspection should be done step by step, so that mistakes are not easy to make. It is troublesome to return goods. Even if some customers don't care on the spot, they may not consider you next time they order takeout.

service

Modern people are generally lazy, and they have ordered takeout, which is simply lazy. I was a little disappointed when I was told to pick it up downstairs. So try to deliver food upstairs as much as possible.

The etiquette of the food delivery staff can not be ignored. People in China pay attention to human feelings and turn around and run as soon as the meal is delivered. Compared with the phrase "eat well", it is obvious that the latter can retain customers better.

3. Staff management

It is human nature to relax and hate work, and work enthusiasm is stimulated. It is the most direct way to motivate employees through labor remuneration. For example, the salary of the food delivery staff you booked is 2500 yuan per month, which is distributed in two parts-basic salary 1700+ performance. Suppose that each delivery clerk can deliver 100 orders a week, and make an agreement with him: the task of one week is to deliver 100 orders, and 2 yuan will be deducted for each less order, and 2 yuan will be added for each more order. So you don't have to worry about the enthusiasm of the delivery staff.

4. Others

Selected location

In order to ensure enough tourists, the address should be chosen near factories, office buildings, bustling commercial areas or schools, as well as stations, docks, traffic arteries and other places with a large floating population. There are many students, white-collar workers and wage earners in these places, which can ensure enough tourists.

range

After accumulating a certain reputation through good taste and fast speed, we must pay attention to promotion, so as to increase sales. Every time you deliver food, you should put a restaurant business card or leaflet in your bag, which can greatly improve the utilization rate of leaflets and will not be thrown into the trash can like roadside leaflets.