Current location - Recipe Complete Network - Catering franchise - Five, Fusong County, Jilin Province, the case of developing ecological industry to promote the realization of the value of ecological products.
Five, Fusong County, Jilin Province, the case of developing ecological industry to promote the realization of the value of ecological products.
(1) Background of the case

Fusong County is located in the southeast of Jilin Province, at the northwest foot of Changbai Mountain. It is the source of Songhua River and an important forestry base in China. It has 6,543,800 hectares of Changbai Mountain National Nature Reserve, with a forest coverage rate of 87.6%, rich natural resources and good ecological environment. "265.438+0 degree summer", "forest city" and "ice and snow sports paradise" are all unique business cards of its ecological products. Fusong County, as national key ecological function area, has a land area of 6 159 square kilometers, of which 94. 1% belongs to the prohibited and restricted development areas. Facing the two major tasks of ensuring national ecological security and regional economic development, Fusong County pays attention to ecological environment protection, making it bigger and better, and improving the supply capacity of high-quality ecological products; Grasp the development of eco-industry, develop three green industries of mineral water, ginseng and tourism according to local conditions, promote the realization of the value and benefit of eco-products, and constantly transform "green mountains and green mountains" and "ice and snow" into "Jinshan Yinshan", thus embarking on a road of ecological priority and green development with unique characteristics of Changbai Mountain.

(2) Specific practices

First, strengthen the protection and restoration of natural ecosystems and enhance the supply capacity of ecological products. Strengthen the protection and control of ecological red line, scientifically compile the national spatial planning, include ecologically sensitive areas and drinking water sources into the ecological protection red line, increase the ecological protection and monitoring and control, and ensure that the ecological function, area and nature are not reduced. Fully implement the negative list of industrial access, compile the negative list of industrial access in Fusong county's national main functional areas, eliminate and close industries that affect the ecological environment, vigorously develop industries that are compatible with the main functions, and form a spatial structure of "surface protection and orderly development". Implement the "forest length system" and natural forest protection projects, establish the forest length system responsibility system at the county, township and village levels, severely crack down on deforestation and land occupation, establish a three-dimensional management and protection network for ecological public welfare forests and drinking water source conservation forests, and form a working mechanism of "some people look after the mountains, some people manage the forests, and some people take responsibility"; Actively promote afforestation. During the "Thirteenth Five-Year Plan" period, 32,300 mu of afforestation was completed, with forest tending 1.97 million mu. Strictly protect water resources and water sources, and strictly implement the planned management of total water intake on the basis of finding out the situation of water resources; Take drones, daily patrols, etc., and strengthen regular patrols of key areas and key water sources. Promote ecological protection and restoration, implement comprehensive protection and restoration of landscapes, forests, fields and lakes, and prevent and control air, water and soil pollution. During the "Thirteenth Five-Year Plan" period, we set up two Chinese merganser reserves and 1 wetland park to polish the background color of "green water and green mountains" and improve the supply capacity of ecological products.

The second is to create a "mineral water brand". Fusong county is rich in natural mineral water resources, with 45 proven water sources, and is known as one of the regions with rich natural and high-quality mineral water resources in the world. Fusong County, with its unique resource advantages, has built a green beverage industrial cluster with mineral water as the mainstay through water source protection, industrial agglomeration and brand excellence, and promoted the realization of the value of aquatic ecological products. "Protecting water source" promotes the sustainable development of mineral water industry. Fusong Drinking Water Reserve, a natural mineral water in Changbai Mountain, Jilin Province, with an area of 370. 18 square kilometers, was established, and Fusong Mineral Water Administration Bureau was specially established to regulate the protection and management of mineral water resources in the county. Formulate plans for the protection, development and utilization of mineral water sources, implement graded protection for key water sources, and regularly monitor the water quality, water temperature and flow of mineral water to protect resources from pollution and destruction. "Gathering Industry" and Building Mineral Water Resource Industry Cluster. The government set up special subsidy funds to guide enterprises to take market demand as the guide, strengthen new product development and technological innovation, and form independent intellectual property rights; We have promoted the construction of four mineral water industrial parks, successively cultivated local enterprises such as Quanyangquan mineral water, introduced domestic leading enterprises such as Nongfu Spring, and gathered a large number of mineral water and beverage production and processing enterprises, which promoted the transformation of resource advantages into industrial advantages and large-scale development advantages. "Building brand" to enhance the comprehensive value of ecological products. On the basis that Quanyangquan Beverage Co., Ltd. is allowed to use "Jilin Changbai Mountain Natural Mineral Water Geographical Indication Product", it will build brands such as Quanyangquan Beverage, as well as many well-known trademarks such as Linhai Xueyuan and Canyon Spring, establish a quality control and brand management system for mineral water products, and establish Fusong "Green Mineral Water" brand; Organize or sponsor large-scale exhibitions and summit forums at home and abroad by title, etc. To enhance the added value of mineral water products and the competitiveness of enterprises.

The third is to expand the "ginseng industry". Fusong county has a history of 1500 years of mining and 450 years of artificial cultivation of wild ginseng. Fusong County, while exerting the brand effect of ginseng, made a breakthrough from four aspects: innovation, standard, extension and platform to promote the realization of the value of ecological products. Innovate ginseng planting methods and lock in green ecology. In order to solve the problem that the traditional way of logging and planting ginseng destroys the ecological balance, according to the idea of "controlling logging and planting ginseng, popularizing non-forest land and guiding planting ginseng under forest", a series of scientific and technological achievements such as Fusong Mountain Ginseng Standard were formed, which solved the technical problems of planting ginseng in non-forest land and implemented the green transformation of ginseng industry. At present, the planting area of ginseng in non-forest land accounts for 93.88% of the total planting area of ginseng in the county, and the remaining area of ginseng under forest reaches 6.5438+0.87 million hectares. Promote standardized production and improve product quality. Formulated standards such as "Fusong Ginseng Processing Technical Regulations" and 12 "Fusong Ginseng" to realize standardized management of ginseng production, processing, storage and circulation; Carry out Fusong's "digital ginseng" traceability system and the construction of ginseng standardization demonstration zone, and comprehensively promote Internet of Things monitoring and chemical fertilizer reduction technology. The standardized planting area of ginseng in the county is over 85%, and the quality and safety of ginseng are 1.000%. Extend the industrial chain and build a boutique brand. In terms of market products, more than 500 kinds of deep-processed products in five series of ginseng drinks, health products, cosmetics, medicines and foods have been developed, forming a complete industrial chain; In terms of market brands, the county has two national geographical indication certification trademarks, namely, "Fusong Ginseng" and "Fusong Ginseng Forest", one famous trademark 18 in Jilin Province, and three famous products in Jilin Province, such as ginseng rice, which has initially formed an industrial intensive and branded development pattern. Create a trading platform and form economies of scale. Established and cultivated the largest and most functional ginseng trading market in Wanliang Changbai Mountain in China, covering fresh ginseng, dried ginseng, ginseng production materials, ginseng seeds, ginseng auction, warehousing and logistics, etc. To form a national distribution center for trading, settlement, logistics and storage of ginseng and related products, which not only reduces the investment cost of participating farmers, but also promotes the development of related industries.

The fourth is to do a good job in "tourism articles". Relying on the natural endowments such as the seaside, mineral springs, hot springs and powder snow, the eco-tourism industry will become bigger and stronger, and the "invisible and intangible" high-quality ecological products will be transformed into "tangible and tangible" real money. Actively develop characteristic tourism around the theme of summer vacation. The "Three Movements" superposition mode of "scenic spot drive+resource drive+integration drive" has been established, and a series of products such as forest eco-tour, rural leisure tour, health and wellness tour, as well as three major theme routes of Changbai Mountain Road, Songhua River Road and Ginseng Road have been developed, forming a characteristic tourism pattern of "four in one" of scenic spots, famous cities, famous towns and famous products. Relying on volcanic hot spring resources, enrich ice and snow cultural tourism. Combined with the unique volcanic hot spring resources and ice and snow resources, with the goal of "ice and snow sports, ice and snow entertainment and ice and snow culture", a series of tourism products such as radon spring health, forest snow play and snow appreciation have been developed in Changbai Mountain, forming an ice and snow tourism route and industrial cluster of "seeing Tianchi Lake, playing ice and snow, enjoying fog and soaking in hot springs". Enlarge the famous mountain effect of Changbai Mountain and build an international tourist city. Integrate the county's tourism resources, rely on the famous mountain effect of Changbai Mountain, guide social capital to actively participate in the development of tourism industry and project construction, and gradually form four complementary tourism modules of Changbai Mountain, such as leisure vacation, ice and snow tourism and sports, hot spring leisure and entertainment, and rural folklore, so as to realize "green becomes real gold, and white snow becomes silver".

(iii) Major achievements

First, the ecological effect is remarkable. The quality and stability of natural ecosystems in Fusong County have been continuously improved, and the supply capacity of high-quality ecological products has been continuously enhanced. The water quality continues to be excellent. The water quality compliance rate of two provincial assessment sections and two centralized drinking water sources at or above the county level in the county is 100%, and the environmental quality of surface water in the country remains above Grade II all the year round. The ecological function of the forest has been continuously enhanced. The county's ecological public welfare forest accounts for 56% of the forest land area, with a total timber accumulation of 85 million cubic meters. It is the natural Korean pine mother forest base in Jilin Province. The air quality has been continuously improved, and the content of negative oxygen ions in the air is high. The annual excellent rate of air environmental quality is over 90%, and the eco-environmental quality index ranks among the top in the province. The biological population is increasingly rich. During the "Thirteenth Five-Year Plan" period, four nature reserves and three national forest parks were built in the county, and wildlife habitats were effectively protected. There are 2639 species of wild plants in the county, and the number of wild animals under national first-class protection such as merganser is increasing.

The second is the effective transformation of the value of ecological products. Through ecological industrialization and industrial ecologicalization, the service industry based on tourism, the medical and health industry based on ginseng and the green food industry based on mineral spring drinks have been built. In 2020, the three industries will account for 73% of the county's GDP, and the channels for realizing the value of ecological products have been unblocked. In terms of mineral water industry, as of 202 1 and 10, the output, output value and taxes paid in the county were 947,000 tons, 830 million yuan and1.500 million yuan respectively, with year-on-year growth of 27.8%, 80.2% and 89%, and Quanyangquan won the title of "China Famous Trademark". In terms of ginseng industry, during the "Thirteenth Five-Year Plan" period, the county accumulated 249,000 tons of fresh ginseng, with a transaction volume of 26.02 billion yuan, accounting for more than 80% of the national sales; The county's ginseng planting output value reached 5.365 billion yuan, and the processing industry output value reached 24.8 billion yuan. In terms of tourism industry, Fusong Changbai Mountain International Tourism Zone has become a national ice and snow sports training base. During the "Thirteenth Five-Year Plan" period, * * * received more than 4 million tourists and realized a revenue of 9.95 billion yuan. Fusong County was rated as one of the top ten summer tourist cities in China.

Third, the well-being of people's livelihood has been continuously enhanced. During the "Thirteenth Five-Year Plan" period, mineral water, ginseng and tourism industries promoted the employment of 654.38+million people, broadening the channels for people to increase their income and get rich. Mineral water industry has promoted the development of logistics, packaging and other related industries in the county and surrounding areas, attracting more than 5,000 people to work; The green upgrade of ginseng industry has driven more than 0/000 people to plant ginseng under the forest, and built a ginseng product processing base represented by Wanliang Town, which has driven 292 households with 5 17 people in the whole town 18 administrative villages to get rid of poverty and become rich. Relying on the good ecological environment, the leisure tourism and holiday base has driven 209 people out of poverty in five towns, such as Animation River, Xianrenqiao and Lushuihe, developed the village collective economy, made farmers stir up "golden poles" and "money bags", and embarked on a road of coordinated economic, social and ecological development.