China people pay the most attention to "the right time, the right place and the right people" when doing business. For terminal retailers, the location of the store is the key to profitability.

6 suggestions on the location of shops

1. Choose the location according to the business orientation of your own shops

2. Try to avoid the location on the streets subject to traffic control, and there should be a location suitable for parking in front of the shops

3. Choose areas where residents gather and the population is concentrated, and don't open stores in areas with fewer residents and slow growth

4. Know in advance whether the shops are likely to be demolished in the near future. Whether there are disputes over property rights or other problems in the house

5. Pay attention to the characteristics of the street where the store is located and the direction and classification of street passengers

6. Choose a neighborhood where similar stores are concentrated, or choose a professional market suitable for your own store

(Five criteria for McDonald's location

1. Target consumers

McDonald's target consumers are young people, children and family members. Therefore, in the distribution, first, we should choose places where crowds are surging, and second, we should arrange distribution in places frequented by young people and children.

2. Focus on today and tomorrow < P > One of the major principles of McDonald's distribution is that it will remain unchanged for 21 years. Therefore, whether each point is opened or not will be evaluated after three to six months of investigation. Focus on whether it is in line with the development of urban planning, whether there will be municipal relocation and the relocation of the surrounding population, and whether it will enter the red line of urban planning. If you enter the red line, you will never touch it; The aging business circle is determined not to set up a point. Promising commercial streets and business districts, newly-built college areas and residential areas are the areas to be considered in layout. Pure residential areas are often not set up, because residents in pure residential areas have limited time to spend.

3. Pay attention to eye-catching

McDonald's stores are all located in the shop on the first floor. Through the floor-to-ceiling glass window, passers-by can feel the dining culture atmosphere of McDonald's, which reflects its business purpose-convenience, safety and value for money. Because the layout is eye-catching, it is convenient for customers to find and attractive.

4. Don't rush to become a golden market in a prime location.

Owners often ask high prices. When the asking price exceeds the psychological price of investment, McDonald's is in no hurry to achieve success, but develops the distribution in other places first. Through the success of other outlets, the real estate owners of "high-priced" sections feel that the introduction of McDonald's will help improve their own worth, so they will talk about the price and re-distribute.

5. Advantage interaction

Many "owners" selected by McDonald's to open "in-store" are famous brands, such as Xin 'an Plaza and Jinhui Plaza. Well-known department stores bring tourists to McDonald's, and McDonald's attracts young people to shop, which plays a complementary role.)

On the statistics of passenger flow, it is divided into different time periods every day .. Generally, the time when people flow is concentrated is distributed more densely, and the time when people flow is less is divided longer.

For example, people gather at 8-9 am for a time period

9-11.31 people flow is relatively small for a time period <