According to Baidu query, Box Horse membership card can be used nationwide. Box Horse is a new retail platform for Alibaba to completely reconstruct offline supermarkets. One of the biggest characteristics of box horses is fast delivery: within 3 kilometers near the store, it will be delivered to the door in 30 minutes. Boxma Xiansheng is a supermarket, a restaurant and a vegetable market. Consumers can go to the store to buy, or they can place an order in Box Horse App. Box Ma Xiansheng membership card is universal in China and can be used in all stores in the country.

Box horse members lock in the long-term value of customers by packaging the rights and interests for a whole year and paying them in one lump sum. The subsequent renewal rate/repurchase rate needs to be guaranteed by the enterprise through high-quality service+products.