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The shopping mall format has encountered unprecedented life-and-death challenges. Why is it said that its decline is almost all-round?

Since the rise of e-commerce, offline clothing stores have been the hardest hit. People who often visit shopping malls can find that there are very few people buying clothes in physical stores now. Almost all of them try on clothes in physical stores, and after scanning the same type of clothes, you can find the same type of styles in major apps, and the price will be half less than that of large merchants. Therefore, for large shopping centers, the clothing industry, which accounts for the most facade, gradually lost consumers and a large number of stores closed down.

almost at the same time as the rise of shopping centers, cinemas have become one of the standard items. But in the past two years, cinemas have been one of the industries most affected by the epidemic. Most people go shopping and usually go to the movies, but in the past two years, the cinema has almost no business hours. Therefore, many people are even more reluctant to go to shopping centers for consumption. As one of the most draining ways, the cinema has also lost its own value. For shopping centers, it is also a big impact.

Parent-child facilities are the latest growth point of shopping centers. But in recent years, there are almost no parent-child facilities in shopping centers. There are more children who often go to shopping centers to spend money, but because of the influence of the big environment. Now that too many people are not allowed to gather, facilities to attract children are almost invisible in shopping centers, so the number of people going to shopping centers will definitely drop. Without these basic children's entertainment facilities, shopping malls have no vitality, and it seems more difficult for shopping centers to increase the flow of people.

The catering industry is facing enormous challenges. Now the catering model is mature, and the shopping center itself makes the rent more expensive. Therefore, for many people in the catering industry, if the consumption rate of entering the store is particularly low, it will not be able to return to the original. Slowly, many catering people began to give up shopping centers and choose some places with low rent to do some take-away business. This series of factors has led to a very high vacancy rate in shopping centers, and gradually, shopping centers have lost their former prosperity. We are all in the same boat, so shopping centers are definitely facing great challenges when all industries are in recession.