No matter how the business model changes, the most basic problem that the enterprise business needs to solve is still pulling new, attracting flow, and customer acquisition.
Pulling new traffic, through a variety of operational and promotional methods, to attract more new users to come in and precipitate the fan base, without pulling new traffic, even through the repeated re-ordering of old customers to consume, coupled with the natural loss, it is difficult to have a higher performance breakthrough.
When the small program is online, it is necessary to attract fans to consume through a variety of new attraction means.
Many merchants will choose to attract new users at low prices, far below the market price, or issue large coupons, in fact, the cost of this is quite high.
Particularly when a large number of users chasing low prices influx, the cost will rise sharply, and when the merchant loses the obvious price advantage, this time a large part of the users chasing low prices will be transferred.
Merchants should focus more on attracting new users with more retention potential, and can utilize promotional incentives to encourage existing users to recommend to their friends, to attract new users by word of mouth, and to increase the likelihood of user retention.
1, community sharing: social relationships bring user fission
The merchant through the social platform, based on the trust between acquaintances to spread, in the process of sharing the entire small program, the merchant's cost is very low.
Combined with marketing activities, such as seconds and troupes, it can further stimulate social sharing and bring in more new users.
2, associated with the public number: the user pull new maintenance both
We will be small program and WeChat public number binding, the public number of fans into small program users, accurate pull new, realize the traffic cash, while improving the user's retention rate.
3, small program QR code: online and offline comprehensive coverage
Online WeChat group, circle of friends, QQ group, major websites, etc., offline leaflets, posters, gift cards, etc., to achieve the full range of online and offline reach customers, expanding the exposure of the small program.
4, advertising: new media soft and hard
With the KOL fan appeal to promote the small program, through high-quality soft ads or hard advertising, the small program will be placed on WeChat or other new media platforms, which is mainly based on the merchant's own business situation.
5, fission marketing: group, cut price
Effective stimulation of the user's participation in the enthusiasm of the goods can be sold in a variety of forms, while promoting the marketing sharing fission, through the user to drive more new users to join the purchase, to expand the audience, effectively increase sales.
6, distribution: give full play to the power of the community
Distributors through the community to gather traffic, old to bring new, distributors are responsible for the active atmosphere of the group, from time to time to issue coupons and other benefits,
With the merchant small program stores, synchronized group, spike and other activities, initiated within the community, the use of the scale effect of the community, the rapid sharing of fission, to attract more new users, also bring more orders.
7, share a gift: incentives for word of mouth
Users to share, forward and get rewards combined, can be more effective incentives for users to spread the small program, increase the fission of the opportunity to get customers.
Of course, there are many other ways to attract new traffic to small programs, and merchants should combine their own business characteristics and operating conditions to choose the right way to attract new people.
Merchants can quickly achieve new conversion through the small program marketing tools provided by the store, combined with the membership card + points mall + membership stored value to create a closed loop of membership marketing, and do a good job of small program user retention and repurchase.