Tims Coffee - Tencent Gaming (Kexing Store) Opening Ceremony
"Tims Coffee has been actively exploring more "Coffee +" new scenarios, embracing the culture of young people of Generation Z, and promoting the penetration and application of coffee culture in different scenarios. The gaming themed store is the first of our new "Coffee+" scenarios, and we hope that this theme will become an exemplary benchmark for Tims' co-branded stores." said Mr. Lu Yongchen, CEO of Tims Coffee. Mr. Lu Yongchen said.
Lu Yongchen, CEO of Tims Coffee China, gave a speech
In Hou Miao's eyes, "Tencent Gaming and Tims Coffee have entered the second year of their cooperation, and the 'Gaming + Coffee' lifestyle scenario that both parties ****together have built has been highly recognized by consumers and the gaming industry, and has played a very good role in the cross-border cooperation of gaming. The cooperation between e-sports and coffee has been highly recognized by consumers and the e-sports industry, and has played a good demonstration effect on e-sports cross-border cooperation. The cooperation between e-sports and coffee is also a foundation for the super digital scene. This time, Shenzhen Kexing store is the second e-sports coffee shop in the cooperation between the two sides, and it is the first food and beverage store with a Tencent theme located in Kexing Park, the headquarters of IEG, and I believe it will attract more attention and learning from partners inside and outside the industry."
Hou Miao, General Manager of Tencent Gaming, gave a speech
After three months of polishing by both teams, and with the help of Kexing Science Park and Zhengzhong Enterprise Service, Tencent Gaming and Tims*** created this flagship store full of gaming sense together.
Liu Chuntian, General Manager of Shenzhen Zhengzhong Enterprise Service Co., Ltd, delivered a speech
From the gaming viewing screen, gaming interactive devices, gaming coffee drinks to gaming trend peripherals, not only does it integrate gaming's "social interaction, attitude proposition, and youth culture" into Tims' store space, but also enhances the overall vitality of the coffee scene and makes Tencent gaming more attractive. The overall vitality of the scene also allows Tencent Gaming to take a step forward in its exploration of urban life scenes.
Lu Yongchen, CEO of Tims Coffee China, and Hou Miao, General Manager of Tencent Gaming
Gaming goose and red maple leaf, gaming collides with metal wind
In the design of the facade, the Tencent Gaming "V" icon is combined with the Tim Hortons logo. Next to the logo is a gaming penguin punch card device, and the cute and adorable gaming penguin is sitting on a gaming chair, which is very attractive. Next to the "gaming penguin" is a 120-inch projection screen, providing an excellent viewing experience for the audience!
The collision of coffee and metal colors creates a simple but textured style in the store. The ceiling ceiling in red and blue colors makes people feel like they are in a viewing tent in the far north, and with the deep light effects of the laser aurora lamps and the melodious music, it is as if they can peer into the gorgeous starry sky when they raise their heads; the red and blue Buff ambient color lamps flicker along with the rhythm, creating a wonderful sense of space.
Photos and cards, gaming stories flow with your fingertips
Have you ever tried to support your favorite teams and players? Inside the store, you can use the photo-taking interactive device to take photos with gaming star players in the space, and experience gaming support punch cards on the ground.
Coffee Man has its own way of looking at the city and gaming. Inside the store, there is a huge gaming slang punch card wall, the overall use of the outline of the cup set combined with nine gaming classic slang, combined with a huge "SHENZHEN" character, simple but recognizable, and the photo interactive device is the same as the store's iconic punch card point.
While waiting for the delicious food to be prepared, you can also take a look at the history of gaming at the interactive gaming table with a strong sense of technology. Using the gaming Maker on the table, you can rotate to view real-time information about gaming clubs and tournaments, and participate in interactive hand-speed games to win prizes, making the wait feel like "gaming".
Taste the gaming "coffee", feel the gaming flavor
Order a cup of coffee shop exclusive Buff drink, explore the gaming creativity. Red and blue buffs, field trekking, great luck, the combination of gaming and coffee can be so marvelous! There is also a "worker" super god package, marvelous hopping sugar brings multiple taste experience, with energy bagel, let you always super god in the work!
As a gaming-themed store, an exciting hacking match is of course indispensable!
The back half of the store is specially designed with an independent gaming competition area, with the same ceiling stereo light box as the gaming event, and a large screen with real-time OB to restore the real gaming competition scene. The champion trophies of all major leagues are displayed on the walls on both sides, making the whole area more competitive and hacking atmosphere, and enjoy the coffee in hand and the game on the same gaming chairs of the competition.
Every customer who visited the store was given multiple gifts and benefits. Gamers gathered together to drink coffee, chat about gaming, challenge the #KoxingHandSpeedKing competition, and experience the atmosphere and fun of "Gaming Coffee".
On your cell phone, you can also participate in the H5 gaming hand speed challenge game to get coupons and gaming peripherals!
In addition to this, the store also organizes exclusive gaming-themed events and competitions from time to time, and your favorite players and anchors may be invited to the store for close interaction with you!
Super Scene, Creating Infinite Potential for Gaming
In the eyes of Tencent's Senior Vice President Ma Xiaoyi, gaming, as a subset of gaming, is not only a "super digital scene," but also an excellent visualization of the value of this scene. He believes that in the context of "super digital scene", more and more enterprises will pay attention to e-sports in the future as "a new form of digital sports" and "a new symbol of popular culture", In the future, more and more companies will focus on the value of e-sports from different perspectives, such as "new form of digital sports", "new symbol of popular culture", "new engine of regional economy", etc., so as to join this ecosystem, and then, based on their business specialties, promote the association of e-sports with more vertical fields to create greater and more positive value.
Just as Tencent gaming has created a new life scene called "gaming coffee shop", which is now playing an unexpected role in promoting the real economy, the crossover with Tims Coffee has also created a new life scene called "gaming coffee shop", which is now playing an unexpected role in promoting the real economy. Through the development of cross-border integration with Tims Coffee, it shows more people what is the gaming spirit of dream, glory, and hard work; through the creation of new symbols of pop culture, it brings new users and IP dividends to the traditional offline catering industry represented by Tims. Now, e-sports are not only integrated into the daily life of young people, but also surpassing sports and becoming a super engine to drive the development of more industries. In Hou Miao's eyes, "Gaming has become not only a tournament, but also a richer and more three-dimensional way to connect people. We hope that by linking up with more partners like Tims, we can work together to create a new consumer experience and a new industrial form in the hotel, retail, culture and tourism industries."
Drinking a cup of gaming coffee, watching a wonderful gaming game, and letting the gaming coffee scene become a gathering place for young groups and a new place of consumption in urban life, this may be the innovation and imagination that gaming continues to bring to the world.