It is unwise to rely on celebrity aura to make a name for dining, and dining that doesn't rely on the quality of the food itself will eventually die out.
Li Chen's noodle shop specializes in Shaanxi specialties, ranging from meat buns to a variety of pasta dishes. A noodle shop, the head of the star halo, really attracted a lot of food and stargazers patronize one after another, business is so hot that the store can not hold.
Only, many people in the Li Chen noodle shop after consumption, began to spit Li Chen is too black, more black than the big black cow, inside the noodle taste general, the price is not general yo. Some netizens took out the Li Chen noodle shop order list, a bowl of big black cow beef noodles to sell to 30 yuan , a bowl of egg noodles also want 25 yuan, which is really called profiteering ah.
Into the store per capita consumption of about 40 yuan, compared with those restaurants in the airport, is not too expensive, however, the portion is too small, take a bowl of oil splashed noodles, just a little bit, relatively light, the benefit is not full, easy to lose weight.
Li Chen opened a noodle shop, was unanimously spit out, some analysts believe that this noodle shop is certainly not Li Chen's own investment, but the investor with the results of his cooperation, that is, the investor out of the money, out of people, out of things, out of force, Li Chen only need to come up with a name, open to hold the venue, usually with the publicity to promote this noodle shop, the popularity of the store attracted to the store, transformed into wealth; the fans into food. In a word, the investor wants to capitalize on the star's momentum and make a lot of money. Such an initial intention is not so good. Li Chen is very rich, yet he didn't have to take out a dime to open the noodle shop, and without taking any risks, he got a sizable signing fee, a commission every month, and a dividend at the end of the year. This deal, for Li Chen, was a sure thing, so of course he was happy to do it. In addition, that noodle shop, is equivalent to let Li Chen have one more offline platform to publicize himself, also have a place to meet and interact with fans, of course, fans come, usually it is difficult to see Li Chen himself, only see Li Chen's name and photos.
The main reason for the failure of the star to open a restaurant,one is that the star is just out of a name, and not actually involved in the operation, in fact, is to hang sheep's head to sell dog meat, play the set. Secondly, the price of meals is ridiculously high, is two to three times higher than other stores, and may not be very good, those investors are rushing to high profits, the pricing of meals will naturally be high, not grounded.