All industries are inseparable from the underlying logic of private domain operation: innovation, retention, transformation and fission.

As a necessity of life scenes, catering is quite suitable for private domain because of its short decision-making cycle and different customer prices. I can provide you with several directions for your reference.

1. Confirm the drainage channels.

The catering industry can be roughly divided into three categories: individual shops, chain brands and high-end catering. Mainly relying on geographical location to attract customers, then maintaining old customers and guiding repurchase is the ultimate goal.

To compete again, chain brands generally have stores in major business districts, so don't worry about passenger flow, so doing a good job of transformation and fission is the ultimate goal.

First, to be private, you need a tool to "communicate" with customers and a "container" to accommodate these customers, so enterprise WeChat came into being.

Make good use of existing channels, such as

placing drainage posters at the door, scanning codes and adding 1 coupons for 95%, guiding customers to the store next time to use the payment code

placing drainage QR codes, adding welfare lures such as Qiwei 1 yuan to smoke the king's meal, and sending drainage

employee badges. After adding them, you can enjoy the 1 yuan lucky draw and try new products.

The above benefits need to be confirmed according to the actual situation of the store.

Broaden the public domain channels, such as

opening official accounts on major video platforms, constantly updating videos, doing a good job of drainage for the store, cooperating with the store to promote talents, bringing exposure to the store, promoting consumption

2. After the follow-up maintenance

leads customers to WeChat, customers can be led into the group. In the group, you can share the video of the cooking process, show the freshness of the food, the customers' praise and the new publicity on the new products, guide the active fans in the group to do the 1 yuan tasting, be active in the group, and reward the customers in the form of game interaction, question and answer, and welfare lottery

3. Follow the festival nodes to do the marketing transformation < P > You can use the statutory holidays to carry out activities and establish a dedicated customer base, such as the second kill of dishes in 1 yuan.

4. Fission new customers

Based on some old customers accumulated before, fission activities can be carried out. Its underlying logic is to get rewards in the form of inviting a specified number of friends to help. For example, you can carry out a four-person package of 199 yuan, invite three people to help, and get a meal for four people in 99 yuan. At present, this function can only be realized by collecting SCRM tools, or independently developing the system according to the internal needs of the company. If you are worried about the poor effect in the early stage, you can try several systems to see which one is more suitable. For example, I am using the Xingyao Enterprise Micro SCRM system, which is mainly used by me to gain customers. Every activity can generally attract more than 2,111 people. < P > I hope my content can help you and hope to adopt it!