The School of Tourism and Hotel Management of South China University of Technology is located in the beautiful Guangzhou University Town. It has 6,000 square meters of teaching, scientific research and practical building area and modern teaching facilities, including multimedia network classrooms, reference rooms and conference rooms. Combined with professional needs, equipped with Chinese and western catering laboratory, front office laboratory, tourism planning and landscape design laboratory, tourism management case teaching laboratory. West Lake Garden, a three-star hotel in the North Campus of South China University of Technology, and a four-star hotel in the South Campus of the University are two practice bases of the College. At present, the college has teaching and research institutions such as tourism management department, international hotel management department, tourism planning department and tourism development research center.

In 2004, the College enrolled 108 undergraduates majoring in tourism management, and in 2005, it enrolled 163 undergraduates majoring in tourism management, setting up three major directions that Guangdong Province and even the whole country lack most tourism talents. In 2006, according to the market demand for high-level tourism talents, the college plans to recruit graduate students majoring in tourism management. The college also plans to exchange students, teachers, courses, teaching materials and practice bases with well-known tourist colleges such as the United States and Britain, and at the same time carry out international cooperative postgraduate education projects. The college strives to make every student receive high-quality, high-level education and training, and create good conditions for every graduate's employment, postgraduate entrance examination and further study abroad. College graduates can work in large multinational hotel management groups or consulting enterprises, large and medium-sized tourism enterprises, commercial enterprises and corresponding tourism management departments, universities and scientific research units at home and abroad. You can also study for graduate students majoring in tourism management and related majors, and you can also study for other majors affiliated to our school and "3+2" compound double degree or double major. Those with excellent foreign language skills can be recommended to enter a well-known foreign university that has a cooperative relationship with our college for further study.

The college has a high-level teaching staff with reasonable academic qualifications, professional titles, majors and age structure. Dr. Zhang Lili, Dean of the College, is a well-known national tourism professor and academic leader openly recruited by South China University of Technology at home and abroad. All college teachers have master's or doctoral degrees, 3 professors and 5 associate professors. Many teachers have studied or taught in Europe and America. The college has achieved fruitful scientific research, with 2 textbooks 12, 4 translations and more than 20 papers 10, including more than 50 core journals and more than 0 foreign journals10. At present, the college undertakes nearly 20 scientific research projects, and many scientific research achievements have won provincial and ministerial awards. At present, the college has hosted 1 domestic seminar 1, participated in two international conferences and participated in five large-scale domestic conferences, and has gained a certain position in the tourism academic circles at home and abroad, and has begun to exert an influence among international peers.

The College makes full use of the teaching and scientific research resources of South China University of Technology, unites famous tourism enterprises and educational institutions at home and abroad, implements the development strategy of high starting point, strong support, unconventional and leap-forward, and establishes a four-in-one school-running mode of undergraduate education, postgraduate education, industrial scientific and technological services and international cooperation and exchange, integrating teaching, scientific research and industrial services into one, thus building the College into a high-level talent training base and scientific research consulting service center for tourism and hotel management in Guangdong Province and even the whole country.

The college has a high-level teaching staff with reasonable academic qualifications, professional titles, majors and age structure. All teachers have master's or doctor's degrees. There are 3 professors, 5 associate professors and 3 foreign teachers. Many teachers have studied or taught in Europe and America.

Brief introduction of tourism management department

The Department of Tourism Management is responsible for the teaching and teacher management of tourism marketing undergraduate majors. The Department of Tourism Management adheres to the teaching philosophy of "broad field, thick foundation, emphasis on quality, strong ability and fine specialty", emphasizes the combination of marketing theory and practice, adopts flexible teaching methods, cultivates and grasps the basic theories of economics, management and marketing, is familiar with the relevant theoretical knowledge and practical skills required by the international tourism marketing management field, and understands the situation and development trend of the tourism industry at home and abroad, with wide knowledge, strong practical ability, adaptability and expressive ability.

Characteristics of major direction: Compared with the traditional tourism management major, the major setting of tourism management department has changed from horizontal direction to depth direction, that is, from cultivating management talents to cultivating technical management talents. Graduates should not only have the basic knowledge of management and economics, but also have the relevant theoretical and practical ability of tourism management. At the same time, it has the professional technical ability of marketing management, such as the ability of tourism market research and prediction, sales negotiation and media planning and promotion. After graduation, students can go to domestic and foreign large-scale tourism groups, multinational hotel management groups, large and medium-sized travel agencies, tourist attractions, tourism management departments and tourism consulting enterprises to engage in tourism market research, tourism market promotion and tourism marketing planning. You can also enter tourism management, marketing, enterprise management, human resources, economics, tourism planning and other related majors for postgraduate study.

The main courses offered by tourism marketing major are: tourism, tourism marketing, tourism economics, tourism management, tourism resources, tourism human resources management, tourism financial management, tourism information management, tourism policies and regulations, tourism culture, tourism sustainable development, international marketing (English) market research and forecast, tourism enterprise marketing planning theory and practice, tourism destination marketing planning theory and practice, and business gap. Communication and negotiation tourism brand management tourism promotion practice tourism advertising and media planning tourism public relations service marketing exhibition and festival marketing (II) Overview of tourism e-commerce in source countries

All the existing professional teachers in the Department of Tourism Management have master's degrees or doctor's degrees, among which doctors and those with senior titles account for 50% of the total number, and mainly undertake teaching and scientific research tasks in tourism marketing, tourism management and tourism administration.