What's the advertisement about the hungry test paper? What's the specific situation? I've sorted out the relevant information, hoping it will help everyone! ?
What is the advertisement about the test paper now?
On April 11, 2119, recently, it was revealed on the Internet that almost a whole page of "Hungry" related topics appeared in the comprehensive application section of the Chinese test paper for the second mock exam of Grade Three in Yangpu District, Shanghai.
According to the pictures of the test papers circulated on the Internet, the topics are "Hungry, strive to build the world's leading local living platform", "Hungry, launch a hot and cold double temperature box to meet the distribution and insulation conditions of two kinds of food", "Hungry, riders help others", "Hungry, open the first batch of UAV instant delivery routes" and "Unscramble the logo" ...
In response to this, the relevant person in charge of Hungry responded to the The Paper reporter. I have just learned that cases such as "Hungry riders save lives heroically" and "Innovative hot and cold lunch boxes" entered the middle school examination questions in Shanghai. Hungry, I stressed, "But we have no contact with the questioners in the education department in any form."
At the same time, when you are hungry, you publicly responded in Weibo, saying that it was an unexpected surprise to learn that cases such as the heroic rescue of riders and the innovation of cold lunch boxes had entered the examination questions of Shanghai Middle School!
Hungry? Although I deny this incident, the first reaction of this test paper to many people is "This is a business activity". According to Xinmin Evening News, Lu Jichun, a special Chinese teacher in Shanghai, said after seeing the test paper that it felt like a product placement advertisement in a movie or TV series. However, this advertisement is different from the general product placement advertisement, and the students' impression on the test paper is bound to be deeper and the post-advertising effect will be longer. When there is an early warning mechanism for "advertisements entering the examination paper"
To say the least, even if enterprises are willing, the education department may not dare to take it. In recent years, the Ministry of Education has repeatedly banned all kinds of commercial advertisements and business activities from entering the campus. It is unlikely that the education department and the teachers in Yangpu District will risk being punished for violating the discipline. Therefore, the probability of this incident is a negligent incident. The proposer only makes a proposition from the perspective of examining students' ability to use knowledge, and does not realize that it has objectively constituted advertising behavior.
After the above-mentioned Huawei advertising incident, Gao, the teacher in charge of the proposition, explained that she accidentally saw Huawei's public service advertisement. "This video material is particularly clear and can be downloaded online. It has few languages and many pictures, which will make students feel better in audio and video." It should be said that such a propositional idea itself is reasonable. Now, in the case of Yangpu District, the proposer's idea may be to summarize the entrepreneurial spirit of "Hungry" by students, analyze the intention of the designer of "Hungry" logo, and examine the students' ability of induction, summary and analysis.