I. Development Status of Glass Industry (1) Development Status of china glass Industry The daily-use glass industry in China has experienced different stages of development: in the early days of the founding of the People's Republic of China, almost all domestic daily-use glass industries were produced by hand, with backward technology and extremely low output; In the 1970s, domestic daily-use glass industry began to use kilns and automatic molding equipment for production, with an annual output of about 6,543.8+0,000 tons. From the reform and opening up to the end of 1990s, China's daily glass industry has made great progress by introducing and drawing lessons from foreign advanced technology and equipment, but there are also problems such as low-level redundant construction, overcapacity and poor product sales. A number of daily-use glass enterprises shut down or even went bankrupt due to losses. After entering the 2 1 century, driven by the rapid growth of domestic economy and the accelerated transfer of international industries to China, the daily-use glass industry in China, especially the glass packaging container industry that conforms to the concept of green and safety and the glassware industry closely related to the modern lifestyle, has entered a period of rapid development, which is manifested in the continuous growth of industry income and profit scale, the continuous improvement of product quality and grade, and the continuous narrowing of the technological gap with international advanced enterprises. National enterprises represented by Shandong Huapeng, Guangdong Huaxing and Anhui Deli. It began to rise and grow, and industrial integration was in the ascendant. China has developed into a major producer of daily-use glass products in the world. According to the statistics of the National Bureau of Statistics, in 20 13, there were 890 domestic glassware and glass packaging containers manufacturers above designated size in China, achieving sales revenue of136.4 billion yuan and total profits of 9 billion yuan; The total output is about 236 1 10,000 tons. The economic benefits and output indicators of the industry have maintained growth for many years. Compared with 2004, the output of 10 increased by 2 times, and the scale of industry sales revenue and total profit increased by 5. 1 times and 12.2 times respectively. In terms of foreign trade, China has become the largest exporter of daily-use glass in the world. In 2009, the export statistics of the United Nations Commodity Trade Organization to some countries showed that China's daily-use glass exports accounted for one third of the world's total exports that year, ranking first in the world. According to the statistics of China Daily Glass Association, the export volume of daily-use glassware and glass packaging containers in China in 20 13 has exceeded 5.9 billion US dollars, and the export volume has exceeded 2.8 million tons. (2) Competition pattern ① The number of enterprises is large, the regional concentration is high, and the industry concentration is still low; (2) international giants set up enterprises in China to accelerate the adjustment of domestic industries and the transfer of international production capacity; (3) industrial policies support the superior and eliminate the inferior, and the market continues to concentrate on leading enterprises in the industry; Thirdly, the market supply and demand of china glass industry, especially daily glassware and glass bottles and cans, has experienced rapid development brought by the rapid growth of market demand in recent years. According to the statistics of the National Bureau of Statistics, in 20 13, there were 890 glassware and glass packaging containers manufacturers above designated size in China, achieving sales revenue of136.4 billion yuan and total profits of 9 billion yuan; The total output is about 236 1 10,000 tons. Compared with 2004, in 10, the industry output scale increased by 2 times, the industry sales revenue scale increased by 5. 1 times, and the total profit increased by 12.2 times. The compound annual growth rate of industry income is as high as 20%. Four. Reasons for the change of supply and demand in domestic daily glass market ① Income growth and consumption upgrading driven by urbanization are the core driving forces for the growth of daily glass products ② Downstream industries such as hotel catering, food and beverage will boost the demand for daily glass products for a long time ③ The society is highly concerned about food safety and environmental protection, and there is room for glass packaging to replace the market ④ Daily glassware is rapidly evolving towards high-grade and personalized direction. 5. The sales model of glass bottles and jars in the glass industry is different from that of glassware products, which determines that their sales models are quite different. In the domestic market, the company's glass bottles and cans are mainly based on direct sales mode; Glassware is mainly distributed, and only a few customers use direct sales. In the export market, the company mainly adopts the distribution (economic and trade) method. (1) Glass jar sales model The company's glass jar products are directly sold to alcohol, food, beverage, medicine and other production enterprises. There is a bottle and can sales department in the bottle and can business center of the company headquarters, and each subsidiary also has its own sales department, which is responsible for the market sales in this region. (2) Glassware sales model All the glassware products of the company are produced and sold at the headquarters. The ship sales department is located in the ship business center of the company headquarters, with distribution as the mainstay and direct sales as the supplement. The development prospect of intransitive verbs According to the guiding opinions of the Twelfth Five-Year Development Plan of China Daily Glass Association, by 20 15, the total industrial output of domestic daily glass production enterprises above designated size (covering glass packaging containers, glassware, glass insulation containers and other daily glass sub-industries) will reach about 220 billion yuan, and the total output will reach about 30 million tons. Based on this, it is estimated that during the Twelfth Five-Year Plan period, the market scale of daily-use glassware and glass bottles and cans in China will increase by about 14% annually, and the output of enterprises will increase by about 8% annually. Driven by the growth of domestic residents' income and urbanization, with the increasing concern of the society for food and drug safety and environmental protection, and the rapid growth of hotel catering and food and beverage industries, the daily-use glass industry in China, especially the glass packaging container industry that conforms to the green safety concept and the glassware industry closely related to the modern lifestyle, will continue to grow. According to the forecast of China Daily Glass Association, by 20 15, the overall scale of domestic daily glassware and glass packaging market will reach more than 220 billion yuan, with an annual growth rate of about 14%. In recent years, attracted by China's huge consumption growth potential, abundant raw materials and low labor costs, some international daily-use glass giants have set up production bases in China, which has driven domestic enterprises in the same industry to accelerate technological progress and scale expansion. At the same time, many international commercial enterprises, such as Hilton, Wal-Mart, Metro, Carrefour, IKEA and other star-rated hotels and shops, have incorporated daily glassware purchased from China into their global supply chain system. Many foreign food and beverage companies, such as Coca-Cola, Pepsi-Cola and Heinz, set up factories in China, which also promoted the purchase of domestic glass packaging. All these have brought rare development opportunities for domestic powerful daily-use glass products manufacturers. I hope my answer can help you.