First-tier cities: Beijing
In a megacity like Beijing, there are many people who own luxury cars, and the tires they choose are generally high-end. Michelin, Bridgestone, Deng Lupu, Goodyear and German mainland are all well-known brands, and they all have high-end tire series, so the recognition of tire brands is very high, among which Michelin is the highest, which is also the reason why there are the most tire shops hanging Michelin, followed by Deng Lupu and Deng Lupu, which are well-distributed in big cities and are also in the middle and high-end fields.
New first-tier city: Tianjin
As a new first-tier city, Tianjin has no doubt about its development potential. Both Deng Lupu and Michelin attach great importance to this talent inflow into the city. In addition, Bridgestone and Mapai are also actively deploying new first-tier cities. With the implementation of Beijing-Tianjin-Hebei integration, the future expansion direction of tire stores is this new first-tier city.
Second-tier cities: Shijiazhuang
Second-tier cities are less concerned than first-tier cities and new first-tier cities, but most cities in China belong to second-tier cities, which can represent the preferences of the general public. Bridgestone has more tire stores than other brands, which shows that Bridgestone has spent a lot of effort on channel construction in second-tier cities, followed by Michelin tire stores. It seems that Michelin's influence in second-tier cities is also very great. German brand tires have also been making efforts in recent years, and the number of offline stores is also relatively large.
Third-tier cities: Langfang City
The number of domestic cars in third-tier cities is very large. In addition to some domestic tire brands, the tire shops of several tire companies located in the head occupy an important position. There are more Dunlop tire shops than other brands, which shows that Deng Lupu is also actively deploying small cities in recent years, followed by Michelin and Bridgestone, and less German brands and Goodyear.
Fourth-tier cities: Chengde City
Compared with other brands, Bridgestone is still a little more in fourth-tier cities. It seems that the number one sales in the world is not just talk. Even Bridgestone, a small four-tier city, has such a wide range of channels. Coupled with the brand power of Bridgestone, its influence in China can be imagined. Followed by Michelin and Deng Lupu, the channels are also very open.
Due to different regional policies and consumers' deviation in brand cognition, tire stores in different first-,second-,third-and fourth-tier cities will have different brand preferences, but generally speaking, the higher the attention of tire brands, the greater the chance of seeing them on the road. Therefore, if tire companies want to increase their attention, the channel support of offline tire stores must also keep up.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.