The so-called Temple of Heaven Cultural Circle is a cultural circle that will be built around the city's landmark, the Temple of Heaven, where emperors of the Ming and Qing Dynasties made sacrifices to the heavens, to cover the comprehensive development of economy, culture, leisure and entertainment. The strategic deployment of "a nucleus, a game, a park, a road" makes the Temple of Heaven become "Qianmen Street, Prayer Street, Chongwai Street and Metropolitan Street, the four avenues composed of the 'king' type economic magnetic field "as well as" Longtan Lake Sports Industrial Park "and" the new South City Central Axis Avenue "cultural connotations and historical heritage of the core image of the logo, a full range of increased publicity efforts to further enhance the "Tiantan Cultural Circle" in the region and outside the influence and appeal. Comprehensively accelerate the "Temple of Heaven Cultural Circle" one of the key functional areas is to fully promote the construction of the "Wang" type economic magnet. Wang type economic magnet focus on the construction of four characteristics of the street. First, Qianmen Street. Highlighting the old, famous, special Beijing traditional cultural colors, focusing on the development of catering, hotels, culture and entertainment industries, the formation of traditional characteristics of the commercial street. The second is Prayer Street. To create a combination of Chinese and Western, diversified and open, elegant and popular **** appreciation, both eat, live, travel, shopping, enjoyment, entertainment, a variety of functions of cultural and tourism characteristics of the street. Third, Chongwai Street. New World Mall to the Hongqiao market as the main line, highlighting the youthful dynamism and modern flavor, to create a modern business characteristics of the street. Fourth, Metropolis Street. Set business, commerce, entertainment, office, modern service industry in one, to create a variety of business coexist, the market theme is clear fashion characteristics of the street. At the same time, the development of the establishment of national traditional craft culture research, exchange, dissemination, development for the purpose of high-end handicraft identification, exhibition, sales, auction as a carrier of traditional arts and crafts industry base and a series of construction.