Savvy merchants certainly will not miss this end of the year shopping rush, at this critical moment to redecorate the store, create a better promotion of the holiday atmosphere, so that Christmas promotions early on the line, to seize the market opportunity. Below, I will take a Taobao store as an example of promotional posters, teaching you to use the "beauty show" of the massive ornaments, decorating their stores, baby, absolutely practical.
The following began to make it, there are open store friends can try their hands Oh.
1, any open a picture, click on the title bar of the "Graffiti" icon, will be adjusted to the brush a little larger, choose the color red, and then use the graffiti pen on the screen to the full red.
Tip: This step is to do the bottom of the promotional ads, the use of graffiti color advantage is that you can control the color. Of course, if you are too much trouble, you can also download some solid color background images.
2, click on the title bar of the "size" icon, in the size of the editing box that appears, will be modified to 728 pixels wide and 500 pixels high.
Tips: Because the Taobao store promotional area of the picture size for the size: width = 735px, height unlimited, so you can also according to the need to set their own size.
3, click the title bar on the "text" icon to switch to the text page, click the "static text" icon, in the pop-up text editing box, respectively, enter the title and content of the promotion, set up a good font, font size, color, etc., the text will move to the appropriate location, according to the layout of the relevant text needs to make the appropriate rotation.
4, the text is placed after if you think it is not eye-catching enough, we can click on the title bar of the graffiti, white graffiti pen in the promotional title under the white, making the promotional title more conspicuous and prominent.
5, click on the title bar of the "ornaments" icon to switch to the ornaments page, click on the "colorful holiday" icon on the right side of the choice of their favorite ornaments and materials and placed in the appropriate location, click on the inserted picture of the holiday material can be fine-tuned. Click on the inserted picture of the holiday material to fine-tune it.
6, all the ornaments are placed, right-click on any material, select "Merge All", all the added material on the picture will be fully integrated.
7, the last in order to respond to the scene, you can click on the title bar on the "border" - "dynamic border", on the right side of the selection of a dynamic snowflake material border.
8, the effect is satisfied with the title bar on the point of "Save", in the pop-up save option to set up a good path to save, name, format and click save.
Just pick some appropriate ornaments placed in the appropriate location can easily create a strong festive atmosphere, the same method as the above step 5, but remember to save after the effect is satisfactory Oh.
Metro Xiu Xiu comes with a lot of material, no need to key can be used directly, do the map to a fast and good, you can help shopkeepers to save a lot of time. And in this flow of the largest, the highest volume of transactions, after a simple modification of the baby can certainly help the shopkeeper to attract the eyes of buyers, improve the turnover rate. Of course, these materials can also be used in other decorative items (such as: store signs, classifieds, baby description, etc.), here is not a demonstration. Like friends may want to try, so that your store quickly transformed into Taobao store oh.
How to make supermarket promotional posters6.18 is coming soon, whether it is a shopping mall or network stores, will design some promotional labels to attract attention, the label not only shows the name of the goods, specifications, models, original price, etc., but also marked the price of activities to promote consumption. So, this promotional labeling in the barcode printing software how to make it? Next we look at the specific steps it:
1. Set the label background color
In the barcode printing software, click on the software above the toolbar in the "Document Settings" button to pop up the document settings dialog box in the Document Settings - Canvas, set the background color and check the background of the print, and after that, click OK. Click OK.
2. Set up promotional labels
Table header
Part
1). Click the software on the left side of the "Draw Rounded Rectangle" button, draw a rectangular box on the canvas, double-click the rectangular box, in the Graphics Properties - Basic, set the fill type to "solid" background color "red ", line thickness of 0, click OK.
2). Click the software on the left side of the "Insert
bitmap picture
" button, draw a bitmap object on the canvas, double-click on the bitmap, in the graphic properties - data source, click on the "+" button, the type of data object selection "manual input", click the bottom left corner of the "Browse", select the picture to be inserted - open the editor - OK.
3). Click on the left side of the software "solid A" button, draw a plain text object on the canvas, double-click the plain text, in the graphic properties - data source, click on the "Modify" button to delete the default data, in the following state box, manually enter the information to add. In the status box below, manually enter the information you want to add and click Add.
In the text, set the color to white, click OK.
4). Click the "Solid A" button on the left to draw ordinary text on the canvas, double-click the ordinary text, in the graphic properties - data source, click the "Modify" button to delete the default data, manually enter the information you want to add in the status box below, click Edit. Click Edit.
In Basic, set the fill type to "Solid" and the background color to white. In the "Text" window set the alignment such as: left, right, center, both ends of the alignment, etc.), here in the center of the alignment as an example.
3. Set the main content of the promotional merchandise label
First of all, refer to step 2-1), draw a rectangular box, in the "Graphics Properties - Data Source" set the fill type for the solid, the background color of white, the line thickness of 0 and rounded corners of 2, as shown in the figure:
Secondly in the white rectangular box in the use of ordinary text objects to add the content of commodity attributes: name, model, specifications, the original price, the price of activities. Drawing ordinary text methods such as 2-3), not described in detail here.
Drawing lines, click the software on the left side of the "line" button, hold down the shift key to draw lines on the canvas, as shown in the figure:
4, set the activity of the price of the filling bit
Click on the toolbar above the software, "Drawing "button in the Drawing drop-down list, select" Vector Text "in the rectangular box inside the vector text, double-click on the vector text, in the" Graphic Properties - Text "window set the font type to Haettenschweiler, font size of 26, and then in the "data source", click "Modify", delete the default data, in the following state box, manually enter the information to be added, click Edit.
In the basic, fill the background color of white, thickness of 0.2, click OK.
Set up, you can click on the software above the toolbar in the "print preview" button, look at the preview effect, the preview is not a problem, you can connect the printer to print.
Supermarket promotional posters how to makeNo need to imitate the mall's posters, you can do ah, the main thing is to be creative, can attract passers-by on the eyeballs. General design software can be, ps or core, as long as the file pixels can be done, posters are generally made into spray paint or portrait mode, very cheap 20 dollars or so a square dm is a bridge connecting enterprises and consumers, its function is usually expressed in the following four aspects: first, stimulate consumer interest, so that consumers see the dm to produce further understanding of the product's desires; second, to induce consumers to make a purchase decision, and to make a purchase decision, and to make a purchase decision. Induce consumers to make a purchase decision, through the dm description of the product and the interpretation of the promotional policy, so that consumers have the idea of immediate purchase; third, quickly pull product sales, dm is the promotion of promotional activities, through effective publicity to allow a large number of consumers to consume at a particular time; fourth, publicize the brand image, through the dm differentiation display, so that consumers have a deep impression of the brand. However, many dm simply do not play the corresponding role, but fell into the waste collector to prepare for the end. How to avoid this embarrassing situation?
Visual stimulus to draw close to the relationship
dm's effectiveness lies in its visual stimulus potent, this stimulus can be divided into the appearance of modeling, graphic design and copywriting in three areas:
Differentiation of the appearance of modeling is to stimulate the consumer's eyes the first barrier, such as the size of the size of the paper, the thickness of the paper, the shape of the changes, etc., many of which dm do not pay attention to this, either a4 Paper, either a2 folded, anyway, according to the original paper size to do to save money and trouble, in fact, as long as some changes in the shape, you can let consumers have a refreshing feeling. At the same time if the difference in the appearance of the modeling can also have some use function, such as made into a simple fan, people will be happy to accept and will not be thrown away.
The graphic design is not limited to beautiful, but more in its simplicity and differentiation, many dm are not forgetting to use a large number of product images, or the use of lengthy copy, the result is not only the loss of beauty and visual fatigue to the consumer, but also diluted the theme of the publicity. If not to show some kind of consumers may not have seen the new, strange, special products, then the product pictures in the eyes of consumers is secondary to some of the outstanding features of the product to amplify the consumer is interested in things. Such as a brand of integrated environmental protection stove dm home page, no product pattern on the page, only "so that the kitchen fumes without a trace, so that the housewife more accelerated" a slogan, font design and the theme is particularly prominent, the effect of visual stimulation is particularly good.
Copywriting can be said to be the dm effectiveness of the top priority, is to stimulate and guide consumers the most effective part. This stimulus is hierarchical, the first is visual stimulation, followed by psychological conquest. Visual stimulation is not achieved through the content of the complex, but rather suggestive words to express the performance of the product or business project and the relationship between the interests of consumers, to highlight the font for the performance method, so that consumers can see at a glance interested in things. Such as fast food dm always highlights "this coupon discount x yuan", so that consumers can see at a glance that the enterprise handed over money.
Through the visual stimulation of the above three aspects, so that consumers will not have a disdainful mind after receiving the dm, so that consumers want to take a closer look at the content of the dm, so that the relationship between the enterprise and the consumer is further drawn closer.
Content stimulation determines success or failure
Through visual stimulation is not enough, because visual stimulation to solve the consumer's attitude towards the dm, when consumers read the dm whether to respond to the enterprise's proposition, is the enterprise through the dm sent to achieve the corresponding purpose of the key. To make the content of the dm to play a role in stimulating consumer psychology, it is necessary to systematize the content of the dm conceptualization and arrangement, so that the formation of a clear theme, the idea of a complete publicity materials.
dm content arrangement should include the following four aspects:
One is to put forward consumer concerns;
Two is to put forward the solution to the problem;
Three is to express their ability to do this thing;
Four is to bring what benefits to consumers.
The organic combination of these four aspects is a complete and effective dm. such as a brand of integrated environmental protection stove dm, the appearance of the folding of the large a4, the color to abandon the big red and green of the popular practice, the use of the product appearance with the color close to the grey and white, the contents of the four pages to express the content of the different content. Its first page is a "so that the kitchen fumes without a trace, so that the housewife more healthy" slogan, font slightly larger and prominent, to prompt consumers to pay attention to the kitchen fumes and human health issues; page 2 is a short news extracted from the media, the news title is "housewives suffering from lung cancer, kitchen fumes is the culprit," this page plays a role in letting consumers have a sense of the kitchen fumes. Consumers have a kind of fear of kitchen fumes psychological effect; page 3 is thrown out a kitchen photo, the photo has integrated environmental protection stove products, the picture below the introduction of the product features, tell consumers that this product can effectively solve the problem of kitchen fumes pollution; the fourth page is to strengthen the attention of consumers on the product and the purchase of address, contact information, the page in the middle of a small square design, square box is A small square design in the middle of the page, the square box is a "ensure the health of your family, let xx into the kitchen" advertising slogan. This dm issued after the customer door-to-door rate of more than 20%, become effective in pulling the product sales of a powerful weapon.
Enhance the credibility of the use of a careful
A good dm can often bring enterprises a lot of money in return, and therefore it is as a means of corporate advertising by small and medium-sized enterprises to be used in large quantities. Despite the fact that the Administrative Measures for Printed Advertisements have been implemented since 2005, and the corresponding regulations have been made for the printing and distribution of dm, the reality is that there are difficulties in the supervision of the government authorities, which makes the distribution of dm by enterprises too casual, and the violation of dm is common. At the same time, enterprises in the use of dm arbitrariness, but also led to the loss of credibility of dm advertising, and this loss of credibility will make the effect of dm greatly reduced. Therefore, enterprises in the process of using dm also have to pay attention to how to enhance its credibility, that is, not all enterprises are suitable to do dm publicity, not all occasions are suitable for the issuance of dm, not all people can be sent as the object, do not take the dm as a tool for cheating
Poster design. Absolutely with photoshop, do layers, illustrations, typing. It's relatively simple!
Oh, if you are in a hurry, then find a place to advertise and let others do, hidden cheap!
If you're on your own, then you'll buy a book and learn it! Oh, the main thing is to see what kind of map you do it, each map to do the steps are not the same.