But the reality is, in the rural areas of the existing Nongjiale, the business situation is not very good, not too much profitability, there are some problems:
Lack of competitiveness of the dishes
No good ingredients, there is no unique flavor. Some of the owners of the farmhouse in order to reduce costs, but also in the city's wholesale market goods, processing methods and means and no innovation, how to attract guests?
Single mode
Mainly catering is still the main, although some dishes have characteristics, but the flow of customers is still not big, not from the customer's point of view to think about the problem, the customer's choice is diversified, in addition to eating, but also will consider the environment and entertainment and experience and other factors.
Hope lies in the innovation
Innovation of dishes, ingredients must use local resources, the use of wild vegetables in the mountains, the development of the city people have not eaten things, with the most earthy processing methods in rural areas to restore the original taste of the ingredients, the use of the environmental resources to do more new dishes.
Innovative business model
Increase the digging of experience, in addition to the picking of vegetables, but also to use some of the resources to deepen the experience of the guests, for example, let the guests grind their own tofu, to experience the processing of tofu; let the guests will pick their own vegetables, the use of firewood to do according to their own way to do what they like the taste of it; the use of some of the tools of agricultural production, to make the game can play The guests can also use some agricultural tools to make games, such as keel car, which can pump water by stepping on it, etc. The land can also be divided into small pieces. You can also divide the land into small pieces and rent them out at a low price so that guests will come and spend money more often.
Innovative sales model
Design a few low-priced products or free items to attract customers, both as consumers, but also to turn him into a spreader, so that they come to fission more guests, the use of the form of VIP, gift coupons (coupon use on average in one year); and kindergarten contact to carry out parent-child tours (free of charge for young children, parents charge); The use of micro letter friend circle or grouping mode to publicize; free catching fish is a good measure to attract customers.
As long as there are competing products and models, and constantly optimize and improve, it is very promising to open a farmhouse in the countryside!