We should learn to plan before doing things, things to carry out in order to get twice the result with half the effort, then how to write the relevant plan? The following is what I share with you about the preferred college student innovation and entrepreneurship plan sample, for reference.
? About Preferred College Students Innovative Entrepreneurship Program Sample Essay
? Dessert casual food has always been the favorite of female friends, so if you can open a cake store in the women's gathering area should be a good choice, but also operates a birthday cake, as long as you make your own characteristics will certainly be loved by the majority of friends.
? A cake store profile
?1, the store hair belongs to the food service industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.
?2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like.
?3, the store needs start-up capital of 95,000 yuan.
? Second, the business objectives
?1, due to the location in the Trade Street, the source of relatively rich, but there are many competitors, especially the store just opened, want to open the market, we must work on the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market.
? Third, the market analysis
?1, the source: the store's target customers are: to the trade street shopping and entertainment in general consumers, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
?2, competitors: according to the survey results that there are many domestic brand cake store, only Fuzhou chain cake store has a lot of such as Andrewson, sunrise Square, Red Leaf, Anchor. So the competition is great.
? Fourth, the business plan
?1, first of all, to the surrounding several cake store "spy intelligence", to find out the different types and sizes of cake cost price. Understand the various types of cake store business philosophy and business "tricks".
?2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store masters to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.
?3, it is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to a lower price and you fight for orders." From the experience of the product market a certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only way to attract customers and keep them is to use the best materials to produce the highest quality cake."
?4 The cake store is mainly for the public, so the price will not be too high, is a low to medium price.
?5, you can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising
?6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sitting in the cake store slowly savor, cake store leisure function has been further strengthened.
?7, after much investigation, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.
?8, the establishment of a membership card system. The name of the member is printed on the card. Membership card discount rate is not high, such as 9. 5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer and other people together, and the waiter can be called him (her) in public for _ student, Miss, they will feel very respected.
?9, put some promotional items on the table, magazines, content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, atmosphere, but also to increase the consumer's good sense of the brand.
?10, both from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Hygiene Law", which is based on the foundation.
?11, the food industry has a special job labor skills requirements: employees must hold a "health certificate".
? V. Financial Estimates
? Start-up assets: about 95,000 yuan
? Equipment investment: 1, rent of 5,000 yuan. 2, front decoration of about 2,000 yuan (including store decoration and light box); 3, shelves and selling platforms into about 1,500 yuan; 4, employees (2) the same clothing needs 500 yuan 5. machinery and equipment the largest investment: 80,000 yuan (including the production of a full set of cake paraphernalia) the first purchase price: flour, cream and other raw materials, about 6,000 yuan.
? Monthly sales (even): 21,000 yuan. Accounting for the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to 21,000 yuan.
? Monthly expenses: 14,033 yuan. Rent: the best location in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about 5,000 yuan.
? The cost of goods: about 30%, about 5000 yuan. Staff wages: 10 square meters of small stores need 1 cake master, 1 waiter, salary *** count 2000 yuan.
? Water and electricity and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of 5 years, 1333 yuan per month Monthly profit: about 6967 yuan According to this estimate, about one year to recover the investment.
? Six, risk and constraints analysis:
? Because the cake store is not the street or the first store in the neighborhood, it is difficult for customers to change the consistent taste, so you have to spend more money and material resources and "gimmicks" to attract customers.
On the preferred innovative entrepreneurship plan for college students? Definition of a resort hotel
? Resort hotel is a hotel that mainly receives leisure and vacation tourists and provides leisure and vacation tourists with a variety of service functions such as accommodation, catering, entertainment and fun. Unlike general city hotels, resort hotels are not located in the center of the city like city hotels, most of them are built near coastal, mountain, woodland, canyon, countryside, lakes, hot springs and other natural scenic spots, and they are widely distributed, with a radiation range all over the country, which conveys the rich and colorful regional and historical cultures of different regions and nationalities to the tourists.
? I: investment strategy
? Investment strategy: based on Jining, facing the province
? Jining as the focus, to ensure that the Jining area investment work in a comprehensive and smooth development at the same time, and to establish the investment department to arrange out of the investment power, the use of telephone, fax, network, dm and other modern means of communication for investment in the field. The effect is ideal, in order to ensure that the Beijing region investment target at the same time, at any time to adjust to increase the field investment efforts.
? Second: the background of investment projects
? Scandinavian style water park is the largest water amusement park world in Jining. It is subordinate to the Nordic Style Resort Hotel in Jining, located in the southeastern part of the city, close to the North Lake Scenic Area, at the intersection of Jizou Road and Torch Road, with convenient transportation and superior location. The hotel covers an area of more than 240 acres, backed by green mountains, facing the blue waves, mountains and water, beautiful scenery, pleasant scenery. Chinese and Western, log pavilion-style buildings and mountains, water, forests reflect each other, showing a Chinese ink mood interpretation of the Nordic colorful oil paintings, is a leisure, vacation, tourism, sightseeing, entertainment paradise.
? The most advanced water park with the most equipment, its one-day visitor throughput of up to ten thousand people, its goal is to rank among the top ten water parks in the province within five years. There are many years of water park management experience. Nordic water park covers an area of 30,000 square meters, designed by the internationally renowned ** company. The water treatment system in the park introduces the world's most advanced ozone water storage ring treatment system, which not only can make the water quality in full compliance with the requirements of the national quality inspection department, but also in the case of not stimulating the eyes and skin, eliminating the emergence of bacteria in the water, so that the water in the park has become more pure and safer. All water play equipment in the park is designed and provided by world-class water equipment companies. Visitors sit, artificial beach, pavilion, rich in Nordic humanistic atmosphere, especially suitable for tourists who like to experience the fresh feeling; there is a water roller coaster known as the jet slide can bring visitors an incredible sliding experience, very suitable for young tourists who like to challenge the stimulus; in addition there is the latest design in the waterpark industry family fun combination of water slides, which is the world's first use of the new high-tech design of the high degree of thrills, especially suitable for the water park industry. It is the world's first use of new high-tech design of high thrill degree is very high water slide, especially suitable for family and friends **** with the experience. Water park also has a crazy play pool project, it is Jining's largest theme-based water play area, with a variety of different water slides and water activities to provide visitors of different ages without (business guide) poor joy; plus centrifugal slide and high-speed slide and other water amusement equipment, are very suitable for young people who like to jump battle stimulation, as well as specially designed for the children's and children's water play pool slide and so on.
? In addition to all the hardware equipment of the water park reaching the international leading level, in order to be closer to the needs of Guangzhou citizens, the opening time of the water park will last from morning to night, so that visitors can not only enjoy the sunbathing during the daytime, but also enjoy the romance of the moonlight with their families and friends after work. In addition, you can enjoy the flavorful performances in the park, and the bonfire dinner and seafood cuisine will let you taste a variety of food snacks.
? Water park in the various water amusement equipment is suitable for both family and friends to play, but also suitable for couples **** vacation day; the purest water fun can not only drive away the city pressure, cooling, but also enhance the feelings between people, it will be the public in the summer the best choice for leisure.
? Water treatment, water quality testing
? The water park introduces the international advanced ozone water recycling system to ensure that the water quality meets the standard, so that the water in the park not only has the remarkable specific odorless and tasteless, but also in the premise of not harming the human skin to kill the bacteria on the human skin, and timely elimination of bacteria in the water appeared in the first signs. Park every day in accordance with the provisions of each facility pool regular sampling and inspection, and publicize the results of the inspection, so that visitors to the park in a timely manner to understand the current water quality information to ensure that the quality of water in line with the standard.
? Professional water first aid, landscape design and shade structures
? The landscape design of the water park is based on subtropical plants and flowers to form a natural and relaxing environment for the visitors, and there are many shade facilities in the park provided free of charge for the visitors to get the best protection under the sun.
? III: Introduction to the project executives (including experience, experience, education)
?1. Ms. Luo
? IV: Brief introduction of the project content
?1. The project belongs to the entertainment industry
?2. Introduction of this approval
? Approving Organization:
? Approval time:
? Document No.
?3. Whether the project has been given review or assessment by professional organizations. (including asset evaluation report and bank credit certificate)
?4. Expansion projects must briefly outline the unit's financial year-end statements for the past three years
? V: Introduction of the project's own assets (including real estate, property, equipment, funds) VI: Project Investment Requirements (forms of investment: capital, equipment, technology, management, market)
?1. Forms of investment in the form of funds and payment modes
?a. Rent payment and preferential policies have the following three ways:
?1, a one-time payment of three years of rent. From the fourth year onwards, the rent will be increased by 5%; the fifth year
? Rent increments of 6%; the sixth year rent increments of 7%; the overall rent increment ratio does not exceed 20% of the original rent level.
?2, the first installment of 30% of the 5-year rent, and then pay the full amount of the 5-year rent before the official opening. From the sixth year onwards, the rent will be increased by 5%; the seventh year by 6%; the eighth year by 7%; the overall increase will not exceed 20%. The lease can be signed for a period of ** years.
? The first installment will be a one-time payment of 5 years of rent. You can get a favorable policy of 6 years of actual use right. From the seventh year onwards, the rent will be increased by 6%; in the eighth year, the rent will be increased by 7%, and the overall increase will not exceed 20%. In addition to the above incentives, you can also get the opportunity to choose a store location.
?3. Pay 30% of the 17-year rent in the first installment, and pay the full amount of the ** year's rent before moving in. You can get the preferential policy of ** years of actual right of use. Can sign a lease contract period of ** years. If the ** year's rent is paid in full in the first installment, in addition to enjoying the above preferential policies, you will also be given the opportunity to select two store locations.
?4. Rent payment method and reasons for preferential policies:
? Considering that the investment of the project should not only be in line with the overall positioning of the company, but also take into account the company's cost recovery, and the shorter the recovery period, the less the operating financial expenses incurred, and at the same time, timely repayment of the loan will be conducive to the improvement of the company's credit rating, which is extremely favorable to the future development of the company. On the one hand, the above program can play a role in keeping small merchants lacking in strength out of the door (and raising the threshold) to achieve the purpose of natural elimination. At the same time, according to the principle of cash is king, the use of our minimal impact on the life of the concessions to the benefit of the merchants, so that the first both to give concessions and will not make the cash receivable to produce the slightest loss.
? In addition, taking into account the future appreciation of the project, we can fully enjoy the benefits of appreciation, the program is set to try to guide the commercial tenants to choose a 5-year lump sum payment of rent. The economic benefits of this approach will be calculated in the attached economic analysis.
? VI: Economic Analysis
? I. Payment (three years) rent economic analysis (ideal price)
?1, according to the actual use of rentable area by ****** million square meters;
?2, according to the actual use of each floor leased area square meters;
?3, the average rental price calculated by the ******* yuan per month; the total
? (4) Security deposit -------------
? VII: Analysis of the use of external funds table (analysis of the project back to the capital investment)
? Eight: the project feasibility analysis introduction (market forecast analysis)
? IX: The project has been prepared to start the year vested benefits and 3-5 years of incremental analysis report.
? X: Statement of Investors' Interests
? XI: Introduction to the possible risks of the project and how to deal with them
? XII: Remarks
On the preferred college student innovation and entrepreneurship plan sample? I. Project Background
? Thousands of flowers speak a thousand words, each of which says "beautiful", especially now. As people's living standards continue to progress, the quality of life continues to improve and the pursuit of life. Flowers have been an indispensable part of people's lives! Flower consumption in recent years is more and more prosperous trend, in addition to the flowers themselves have a beautiful posture, so that people's eyes, beautify the home and other effects, it can also develop people's imagination, so that people communicate with each other in a more subtle, more taste.
? So we founded an online campus flower store to flower delivery as a market entry point, taking into account the long-term market share and short-term return on capital to seize the market to meet the theme of personalized consumption, flowers as a pilot to drive other products, and ultimately can form a "xx florist" brand advantage of the market. It is very feasible.
? Second, the company's project curation
?1, to provide a clear, the company's mission is effective, unimpeded sales channels, to provide products and services as a fundamental, to promote the great development of the flower market. Our xx will become a lovely messenger to send wishes and happiness to thousands of households. To create the best living environment for mankind.
?2, the company's goals
? Based on the ground great, service xx. create online florist first-class company. The company will spend a year to establish a certain degree of popularity among consumers in xx, and strive to achieve break-even. In the input period only choose the website terminus where xx district as a pilot market, the district market capacity of more than 3,000 people, more representative, the pilot time for one and a half months. When the model is successful, it will be promoted in the form of asp in the sub-station. After 3 to 6 months of operation and then expand to the rest of the market.
? Third, the business environment and customer analysis
?1, industry analysis
? The "xx" website is a vertical website launched by college students for xx million college students, so the target consumers are positioned as college students. The site in addition to xx university's main station, in xx various universities with sub-stations, therefore, the tentative target consumer group to Hubei colleges and universities focus on college students, and gradually expand the market in the future, to xx university, for example, all kinds of students nearly 20,000, then put into the 8 school **** there are nearly 200,000 target consumers, and the latest statistics show that the country's college students in the country there are about 6.5 million, so that the size of the market is quite Huge, and taking into account the future of school students after graduation will still be the site of the loyal customers this reality, the capacity of the target market will be considerable.
?2, the survey results of the analysis
? The company's focus on xx of the various colleges and universities for customer analysis, mainly by questionnaire (questionnaire see Appendix I) and individual interviews. This time we *** sent out 50 questionnaires, and 37 were returned. Due to time constraints, the number of questionnaires is not large, but still to a certain extent reflects the majority of consumer friends of the consumer psychology and demand:
? (1) there is an obvious curiosity, there is a convergence in innovation, listening to classmates or friends to produce purchase behavior;
? (2) the purchase behavior is basically emotional, but due to the impact of their own economic income and its purchase behavior with rational colors, generally choose a lower price but more romantic color varieties;
? (3) college students do not have a fixed mode of purchase, the purchase behavior is often arbitrary;
? (4) the ability to accept and absorb new things, the pursuit of fashion, advocating personality;
? (5) factors affecting the purchase of products in order: price, variety, packaging, service, etc.
? (6) Purchasing behavior is very festive, generally concentrated in the Teacher's Day, Valentine's Day, Christmas and friends before and after their birthdays.
?3, the target customer analysis
? College students generally do not ask the price to buy, but from the online order to focus on the mid-range price. In the number of orders tend to be able to express the voice of the heart, such as most of the order 1 (you are the only one), 3 (I love you), 19 (love on the road for a long time), 21 (favorite) and so on, in the Teacher's Day is often to the number of class members as a unit of the ordering of flowers. Packaging generally tends to require high-grade, there is a tendency to personalized direction, the quality of flowers is more demanding, such as not allowing wilting phenomenon.
?2, marketing strategy analysis
?2.1 Brand strategy
? The initial construction of the site, we attach great importance to the brand. In the brand packaging, by the art staff based on detailed market research and bold predictions, to take a combination of dynamic and static page design program, from the visual image and text fonts have been carefully planned, and strive to have a unique and innovative.
?2.2 Price strategy
?xx online florist in the raw materials, packaging, service and other aspects of the best, and strive to give customers the maximum enjoyment and psychological satisfaction. Both take the price route, and take the quality route, to meet the needs of consumers at different levels.
?2.3 Promotion Strategy
? (1) Publicity strategy
? The use of school radio stations, newspaper columns, bulletin boards, free publicity in addition to the use of the site's own information flow advantages of publicity and highlighting the image, and with major newspapers, local radio and television stations to establish a good relationship, to take a mutually beneficial win-win strategy model.
? (2) service
? Online florist service must be first-class, for distribution team members, as long as there is an order, it must be in accordance with the requirements of the order to be delivered on time and on location, and is a smile service.
? In terms of after-sales service, the customer service department is responsible for taking the following ways:
? ① Make a thank you call or send e-mail for friendly reminder service, and send e-cards on major customer holidays.
? ② unconditional acceptance of customer returns, centralized customer complaints.
? ③ Set up consumer questionnaires with gifts to get first-hand information on consumer needs.
? ④The first order will receive a vase with the flowers, and enjoy price concessions, and become a member to enjoy the member price.
? ⑤ From time to time, we will hold member salons online or offline to exchange information, communicate feelings and answer the questions that customers are most interested in.
? ⑥ Establish a customer database file, customers repeat order just enter the name, the customer's other information will automatically be called into the system.
?2.4 Channel Construction
? As of now, online florists mainly establish business relationships with primary wholesalers. When choosing a wholesaler, we generally examine its business performance, reputation, cooperative attitude, whether the supply is timely, etc. We require this wholesaler to have several marketing outlets located in different areas of the same city, so as to facilitate the distribution of members of the university to pick up the flowers locally. Usually sign a cooperation agreement with the wholesaler to reach an agreement on price and product quality.
?3, the online florist strategy implementation
?1. Market scope selection, in the input period only choose the website terminus where the xx as a pilot market, the district market capacity of more than 3,000 people, more representative of the pilot time for a month and a half. After the model is successful, it will be promoted in the form of asp in the substation. First in the other 7 substations have been built trial operation, after 3 to 6 months of operation and then expand to the rest of the market.
?2. Focus on publicity customers, publicity object to school students, they are interested in the popularity of the trend, often easy to lead the trend, and for the logic of strong engineering students, we use the first audience to spread to achieve the effect of publicity.
?3. On-site promotions choose x month x and x month x two days a year as the focus of the publicity date, before that, the flyer will be distributed to the student dormitory. The publicity content includes:
? (1) Hanging a unified colorful banner, located on the main road of the campus, the number of 3-5, with the "xx" website and "Campus Flower Shop is grandly launched" as the title of the collocation hanging.
? (2) in the high traffic location on campus, such as dormitory entrance and cafeteria near a publicity platform, placed 3-5 microcomputers, you can query and order online; placed a publicity board detailing the content of the florist, and placed physical flowers, in the day of the publicity will be delivered on the site of the gift delivery.
? (3) the school radio station to broadcast "xx" publicity department to develop promotional materials, in the morning, in the evening, once, for several days.
? (4) in order to create an atmosphere, the arrangement of two ladies wearing a written "xx" web site ribbons, interpretation, and the organization of raffle, the winner can be on-site ordering 20 yuan of flowers, paid for by the site.
? (5) on the day of the publicity, the media related to the school to the site, such as xx, various local television stations.
? Fourth, the marketing effect prediction and analysis
?1, turnover income
? According to the survey and analysis, we can predict that in the main holidays, daily sales of more than 1,000 yuan.
?2, payment methods
? According to the relevant materials online online payment will reach 20%, we are actively contacting with China Merchants Bank and other financial institutions to establish business partnerships to promote online payment.
?3, ordering methods
?e-mail orders, direct access to the "xx" website campus florist orders, telephone orders. In addition, we focus on the introduction of the students like SMS ordering.
?4, customer characteristics
? Youthful, 100% of young people, mainly male students; they have high credibility, high cultural quality, no bad debt phenomenon.
?5. Consumption characteristics
?Flowers below 60 dollars are most popular.
?6, information infrastructure
? The company's website is mainly in the form of web hosting, so the company does not need to have information hardware facilities for the time being. For the development of information software and the construction of the site, the company will be through internal members of the computer better students and recruit members with this expertise to *** with the completion of the b2c site, although in theory it can be realized in zero inventory, but the reality is to achieve this point is very difficult.
? Five, operating cost estimates
?1, the principle
? Put every penny on the knife edge, give full play to the value of every penny.
?2, the initial investment
? During this period, the funds are mainly used for outsourcing the overall network services (web hosting), product procurement, system development and maintenance, pre-publicity, logistics and distribution. It is expected to require about RMB x million. From the establishment of the website to the normal operation of the website takes about a month.
?3, the second phase of investment
? This phase of our services will radiate the major universities and xx urban areas. The content of the service will have a great expansion, the quality of service will be further improved. Its source of funds is mainly the accumulation of the company's previous earnings and the introduction of foreign funds, such as bank credit.
? Sixth, the system development plan
?1, the system development plan
? According to the lack of funds at the beginning of the creation of the company and the actual situation of our development team, we decided to choose the way of web hosting to establish our company's website. Of course, with the expansion of the business, funds, we will consider the establishment of the company's own Web site. After the system takes shape, the company will gradually carry out real-time testing according to the predetermined functional requirements of the system. The completion of the system is undoubtedly a process of testing, perfecting, re-testing, and perfecting, until the system functions to meet the company's expected requirements.
?2, the system logic program
? System logic program is to achieve the business objectives of the e-commerce, strategy and approach to the overall framework. The following illustration of the actual situation of the company to make the six modules: the system business activity flow, the overall logical structure of the system, the system data distribution, information processing module and security control module.
? Seven, the project summary
?1, the main work accomplished survey
? Understand the real needs of the majority of college students and friends, and the company from the realization of the objectives, operational mechanisms, project strategy and other aspects of the overall plan. In addition, in the system development plan, the company also combined with the actual situation in our country, refer to a large number of literature on website services, but also combined with the knowledge of e-commerce learned in the classroom, to make a suitable company's website operation process and design process, as well as suitable for our company's system logic program.
? Most importantly, for the current flower market for college students and friends of the special requirements of the situation, we designed a series of service products, such as SMS ordering flowers, accompanied by blessing cards, phone calls and so on and set a reasonable price. At the same time, we also set up a forum, not only to meet the majority of young students and other practical needs, but also to meet the social needs of consumers of different ages.
?2, shortcomings and difficulties
? As we have just begun to plan, there is a serious shortage of funds, and because of the time constraints, the entire plan is inevitably some shortcomings, but we will try to enrich, perfect. In the website design, production, because our team members do not know enough about the knowledge related to this, resulting in a great deal of difficulty in the design of the site, but after our *** with the efforts and collaboration, xx store website has taken shape, send a rose hand, the end of a long time to leave a residual fragrance. We believe that in the future efforts, this site will be further improved.