Hi Tea's Black Card members have 8 categories and 16 privileges, including takeout privileges, upgrade privileges, and tea drink exclusives.

Xi Cha upgraded the original Xi Cha "GO Membership" to "Xi Cha Membership" in 2021, making the membership privileges and benefits closer to users' daily drinking and social needs, and allowing consumers to enjoy the benefits and joy of Xi Cha. In addition to enjoying the benefits, consumers can also experience the joy of sharing the goodness of Joy Tea at any given moment.

In addition, Hi-Tea has prepared 8 categories and 16 privileges for the highest level of "VIP.Black Card" members, such as takeaway privileges, upgrade privileges, tea drink exclusivity, etc., including "Inspiration Order Channel" and "Privilege Experience Card". The Black Card also includes two exclusive black card privileges, including "Inspiration Order Channel" and "Privilege Experience Card", which gives Hi-Tea's members a greater sense of identity.

Membership benefits

Hi Tea's membership benefits are less restrictive and more convenient. For example, the original membership system required "buy 6 cups and get 1 cup free" for the LV1 to LV4 members' upgraded packages of complimentary beverages, and other benefits were also limited by the amount of consumption.

Hi Tea Membership reduces the restrictions on the use of various benefits, allowing members to enjoy the benefits more directly. For example, a VIP.3 member can get a half-price coupon for a second cup immediately after upgrading, while a VIP.4 member will get a complimentary drink coupon.

Hi Tea's membership system also provides members with takeaway privileges, birthday privileges, collocation privileges, store visit privileges, and many other benefits based on membership level, which are closer to users' daily consumption habits. For example, the takeaway privilege allows members of all levels to enjoy free delivery of takeaway orders on Mondays through the "Joy Tea GO" WeChat mini-program.

The "Pooling Order" privilege gives members a random discount on their order amount every Thursday when they initiate the first Pooling Order with three or more people. And as they move up the ranks, members can also enjoy upgrades such as free shipping on shared orders.

In addition to this, the new Hi-Tea membership system is also dedicated to bringing more memorable moments to members while accompanying them in their growth.

For example, members who place an order on their birthday can get an exclusive birthday badge, and the Hi-Tea GO app and Hi-Tea APP will send online birthday greetings cards for members; depending on the level of membership, members can also enjoy more surprises such as birthday greetings on their birthdays, discounts on individual products, and more.