Nowadays, more and more hoteliers in China are aware of the economic benefits brought by revenue management techniques and strategies, and the application of revenue management is becoming more and more popular.

For the development track of revenue management, Heng 8 hotel chain thinks that before 10, the revenue management of guest rooms needs demand prediction and price adjustment; Five years ago, comprehensive income management required room catering banquet to integrate profit management+price/room control/channel multi-means regulation; What needs to be done now and in the future is refined revenue management, which requires big data mining and utilization+revenue and sales market integration+thinking/management model transformation. "

Change-keep pace with the times and stick to the bottom line

Keep pace with the times: the change of customer consumption behavior booking mode brings about the change of supervision mechanism; A single price point has become a multiple price system; The forecast emphasizes market segmentation and room type; Revenue management introduces customer comments and life cycle management; Comprehensive revenue flow management goes beyond the guest room; Hotel life cycle management; Multi-channel multi-selection or single-channel radio selection; Opportunity income management in internet plus.

Adhere to the principle: the price is consistent; The price of direct selling channel will never be higher than that of distribution channel; Price and room inventory are always in your own hands; Remember the market segments your products and services are aimed at; Adhere to the price system and refuse price inversion; Adhere to the law of value pricing; Adhere to the short-/medium-/long-term interests balance.