A real beauty entrepreneurship experience
I. Leap
Because of this PK, it makes me more aware of the crisis to survive in this industry! I can only catch up with the speed of running! Also because of the original enlightenment and two months of experience, I have a clear idea of where I should start. Also at this time, I y appreciate that the current beauty industry is really no management, any of the same are no rules to follow, nothing has no standard. But in order to set a standard, you have to know every program like the back of your hand. So my every day has become very busy, when I go to work all the time to see the beautician service customers, back to the dormitory, after the hunger to read every book about beauty.
Here, I am still very grateful to my boss. Although she basically does not have any knowledge of management, but she is still very important for talent. From the promise to install a computer, and then buy a variety of beauty books for me to see. It seems she still has some sense. This also laid a relatively solid knowledge of beauty theory for me. Not like the current people on the beauty of behavior one of the evaluation, as if doing beauty are liars, I am in the beauty industry in six years is not less than four years of college. The precipitation of that experience is more books can not be found.
A chance opportunity for me to seal the deal. It was the fall of 2001, I have been in the beauty salon for six months. At that time in the beauty industry in Dongguan, my boss is still relatively famous, one is engaged in the earliest, the second is Dongguan locals. Beauty salon also thanks to her blessing, in this industry is also well-known. At that time, Dongguan radio station has a column "fashion life" program, the need for beauty salon sponsorship, and host *** with the host of the topic of beauty. The person in charge of the radio station would have been in our beauty salon consumption, naturally, and the boss talked about this matter. The boss himself does not dare to personally, but also special money to hire a beauty teacher in Shilong town to come. And it was a man! At that time, every week a period, four periods in January, the boss opened the 2000 yuan salary. I thought in my heart: Boy, this money is too good to be true. I was working day and night for just over a thousand dollars a month, and he was only hosting four programs for an hour each, for 2000 dollars. When will I have this? Coincidentally, once to do the program, this teacher has a high fever temporarily can not come, the radio station's let our boss top, according to reason, she so rich experience should not be a problem, but she has a problem, that is, the old love nervousness, and high blood pressure, did not withdraw from the dead horse as a living horse, let me go! At that time when she gave me the lecture, it was already ten o'clock in the evening and I had just gotten off work. Tomorrow morning at nine o'clock to start the lecture. The whole night, my hands were sweating coldly. Sitting in front of the two microphones in the broadcasting room, the left is a beautiful anchorwoman, I do not know how to come over. I only remembered that the topic of the issue was about lavender essential oil. Unexpectedly, that month, our lavender essential oil actually bought out more than twenty bottles, before is three bottles are difficult to sell ah.
The effort finally paid off! Doing things more and more smoothly, that always give me to me to create obstacles to the technical director in my sincere communication again and again, finally exchanged for friendship! At that time, many product companies like to recruit meetings, invite some management ability to lecture to attract the owner of the salon to listen to the lessons, to achieve the purpose of signing product orders. I have no experience, I took this as a treasure, one by one, one by one, listen. Encountered a good management program, immediately write down, and then come back to change the implementation. Also from the fear of others do not speak I understand, as long as the encounter than I can do, I have to stop and listen carefully. It is really a bit of a newborn calf is not afraid of the flavor of the tiger ah.
In the fall of 2003, when I met my husband in Qingdao through online dating and then resigned to leave, the beauty salon also increased from the previous two hundred square meters to 800 square meters. I remember the month I left, the performance of the salon did 280,000 yuan. The boss drove me to the train station in Guangzhou. An authentic Dongguan people, deep tears said: "Qingdao is not good, you come back at any time, we can not lack you here! ~"
The train is moving away, the mood is relaxed and complex, and the beauty of the unwillingness to give up. That I once struggled, tears of a small world, I do not know whether we can still reunite?
Second, the management experience
If you are the operator of the beauty salon, if you are trying to enter the industry, so a little bit of insight hope to cause **** Ming. Nearly two years, let me experience the most profound is two words "communication". A few days ago and a Motorola Southwest sales director dinner time, asked him what his work is, he only answered two sentences "fifty percent for internal communication, fifty percent for external communication. Communication can be seen! And why now the salon frequently transfer, largely depends on the management. For me, the first magic weapon of salon management is communication! We are engaged in the service industry, the need is to maintain a professional smile every day, this thing is easier said than done. To keep your staff always upwardly mobile and smiling, you must utilize communication! I put the salon communication with four words to describe the "top and bottom", on the communication boss, the next communication staff. Communication in place, no harm! Especially the employees of the beauty salon are girls, it is easy to cause yin and yang disorders, so communication is particularly important!
The second lesson is: let all the complex beauty procedures standardized. If McDonald's fries a, standardized to a few degrees of oil temperature in the fry, fry how many minutes. When you get this right, you'll realize that the salons around you are already at a distance from you.
If the first lesson is about team aggregation, the latter is about team persistence.
Three: Reunion
In 2004, I went back to the salon where I was first hired. There is only one reason: the boss and the technical director to ten phone calls a day sincerely impressed me. Because of the expansion of the salon, the number of beauticians increased to more than two dozen, such a large team, more need to manage. However, a suitable manager had not been found, and the business of the salon was in the doldrums. The boss was so anxious that he called me every day every one or two hours. Later, my husband was also very deep, so he said to go. So I went back to Dongguan. The first time, I was able to get my salary up to five thousand dollars.
No big a beauty inter, because of negligence management, has been greatly hurt. The work attitude of the staff is almost none. Once a beautician overtime unwilling, hard I stare at her, only to do an hour of full-body aromatherapy push rub, but that quality is imaginable. Beauty is to do with the hands in the care, the beautician with or without heart, the customer is able to feel. A few beauticians with high performance have an unbeatable attitude, even the manager's words are not in their eyes, thinking that you wouldn't dare to fire me if my performance is good anyway. The most embarrassing thing was that the salon was frequently stolen! Finally, even the boss's necklace is gone!
In front of me is a mess. Far more difficult than when I first entered the salon. Now all the people are looking at me, thinking that I am the savior, can save the salon. You can imagine the pressure. Sleep is my number one favorite, and I'm losing sleep once again.
Here it is necessary to mention, in Qingdao in eight months time, I have the honor to enter the Qingdao very famous one love restaurant chain, followed by the old master learned very much management knowledge. More y recognize the importance of strict management, more understand how to distinguish between "human nature management" and "humane management". And very much push the hotel management in cleanliness and hygiene on the "lotus carving", this point later I also applied to the management of the beauty salon.
That has taken over the mess, then save axe sink boat to do it! The first solution is the problem of staff mentality. Every day, my work is almost all used in and employees alone on the communication.
After half a month of observation, found the main salon there are several major problems: 1, the management itself management is not strict, resulting in the upper beam is not the lower beam crooked; 2, the beauty salon is too much, such as several nieces of the technical director of the beauty salon, resulting in a bad management of the phenomenon; the two most core issues. Problem found, is how to solve. The first is to develop a clear reward and punishment of laziness and then strictly to implement. I have always believed in the phrase "first-class system, third-class execution, not as good as first-class execution, third-class system", and then a good system must be someone to supervise the implementation of the line. The next three months, I did not have a day off, every day staring at the salon, is to make the implementation of all managers as well as staff habits. In this process, there has been ridicule, because who do not want people to give themselves on the spell, there have been questioned, because from loose to strict, some employees do not eat loose have to play the letter of resignation, even the boss at this time also think that I am too much too strict encouragement. Even more, whenever I rub shoulders with employees, actually can hear the disdain of the "bah" sound!
I also wondered if I was really being too unkind. Too much work pressure, so that I once returned to the dormitory every day after the blanket to cry. I think I'm not going to be able to do that. But I'm willing to give up just like that!
Slowly, the beauty salon because of benign management, business gradually took off. A lot of customers who left, after I re-visited the phone and returned to the salon. The beautician's salary is a commission system, things to do more, the salary is high, naturally, the trust in me increased. And in this process, I also found a secret to prevent the loss of customers: do not let the customer all to the beautician tracking, management should always maintain good customer relations with customers, when the service beautician jumped ship later, but also to good customer relations to retain customers.
In 2006, another of ours opened! Looking at the increasingly good business, the heart of the little I began to sprout. In Dongguan played so many years of work, but also feel tired. So told the boss my idea, want to return home to Sichuan to start their own business career. Of course, I still do beauty care. In the past few years, I also summarized a philosophy of life, it is better to do everything than to do a fine. In this industry the longer, the more I feel I know too little. Too much to learn. Beauty is an industry that can involve many disciplines, such as psychology, aesthetics, color science, nutrition, Chinese medicine theory, etc. .... It's not like what outsiders say, it's too easy to open a beauty salon. That's why there are tons of beauty salon transfer ads in the newspaper every day.
In August 2007 I set foot on the hot soil of my hometown. Started my life entrepreneurial career ......
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