College student entrepreneurship not only solves the problem of their own food and clothing, but also increases knowledge and social experience, laying the foundation for future work. The following is for you to organize the "college students innovative entrepreneurial plan", I hope to help you. More exciting please lock the planning column.
Innovative entrepreneurship plan for college students
Dessert casual food has always been the favorite of female friends, so if you can open a cake store in the women's gathering area should be a good choice, while also operating a birthday cake, as long as you make your own characteristics will certainly be loved by the majority of friends.
A cake store profile
1, the store hair belongs to the catering industry, the name is "Maggie's Afternoon Tea", is a wholly owned enterprise. Mainly for people to provide cakes, bread, ice cream and drinks and other desserts.
2, the store intends to open in the community trade street, the inaugural period is a mid-range cake store, the future intends to gradually develop into a cake chain stores like Andrewson, Chaoyang Square, like.
3, the store needs start-up capital of 95,000 yuan.
Second, the business objectives
1, due to the location in the Trade Street, the source of customers is relatively rich, but there are many competitors, especially the store just opened, want to open up the market, we must be in the quality of service and product quality, and to further expand the scope of business to meet the different needs of consumers. The short-term goal is to establish a firm foothold in the Trade Street and recover the capital in one year. The long-term goal is to gradually develop into a strong economic strength and have a certain market share of the cake chain companies, in the many cake brands to break out of a world, and become a famous brand in the cake market.
Three, market analysis
1, source of customers: the store's target customers are: to the trade street shopping and entertainment of the general consumers, accounting for about 50%; around the school students, store staff, neighborhood residents, accounting for about 50%. The number of customers is sufficient, the consumption level of low-grade.
2, competitors: according to the survey results that the domestic brand cake store has a lot, only the Fuzhou chain cake store has a lot of such as Andrewson, sunrise Square, red leaf, Anchor. So the competition is great.
Four, business plan
1, first of all, to the surrounding several cake store "spy intelligence", to find out the different types and sizes of cake cost price. Understand the business philosophy of all kinds of cake stores and business "tricks".
2, the opening of the gold raised, began in the major cake store "tapping". Can not "blatantly" dig, to take advantage of the store less people, sneak past and store master to discuss. Or recruit pastry chef, open cake store master is very important, so be careful consideration.
3, it is understood that the discovery of a set of consumption rate: "Customers never have the cheapest price. Today you can lower a few dollars, tomorrow there may be peer competitors to lower prices and you fight for orders." From the experience of the product market certain competitive strategy: "Price reduction promotion is not a long-term business strategy, the only best material to produce the highest quality cake, in order to attract customers, will keep customers."
4, the cake store is mainly for the public, so the price will not be too high, is a low to medium price.
5, you can print some advertising flyers, in the form of coupons issued to achieve the effect of advertising
6, the cake store can specialize in leisure areas, set up a lot of chic seats. Customers can buy some snacks, sit in the cake store and slowly savor, the leisure function of the cake store has been further strengthened.
7, after much investigation, out of competition and other aspects of the needs of many cake stores to launch some of the cakes and cakes do not have much to do with the casual food, in order to form a new profit growth point. In the business varieties, many shopkeepers have some new initiatives: for example, in the hot summer, will be in season to launch the very popular ice porridge and shaved ice, as well as milk tea, fruit juice drinks favored by customers.
8, the establishment of a membership card system. Card printed on the name of the member. Membership card discount rate is not high, such as 9. 5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter for the consumer's name. Especially if the consumer and others together, and the waiter can call him (her) in public as * Mr., Miss, they will feel very respected.
9, put some promotional items on the table, magazines, content is about the knowledge of pastry drinks, stories, etc., on the one hand, you can enhance the taste, foil the atmosphere, but also to increase the consumer's good sense of the brand.
10, both from the store decoration, the image of the staff, or cake production, should give customers a healthy, hygienic feeling. Cake store must strictly enforce the national "Food Sanitation Law", which is based on the foundation.
11, the food industry has a special job labor skills requirements: employees must have a "health certificate".
V. Financial estimates
Start-up assets: about 95,000 yuan
Equipment investment: 1, rent of 5,000 yuan. 2, storefront decoration of about 2,000 yuan (including store decoration and light boxes); 3, shelves and counter investment of about 1,500 yuan; 4, employees (2) the same clothing needs 500 yuan 5. Maximum investment in machinery and equipment: 80,000 yuan (including a full set of appliances for making cakes) First payment: flour, cream and other raw materials, about 6,000 yuan.
Monthly sales (even): 21,000 yuan. Accounting for the assessment of the relevant insiders, so a small cake store business on the right track, monthly sales of up to 21,000 yuan.
Monthly expenses: 14,033 yuan. Rent: the best site in the more densely populated neighborhoods, community trade streets, and close to small children's lots (such as kindergartens or playgrounds around), about 5,000 yuan.
Goods cost: about 30%, about 5000 yuan. Staff wages: 10 square meters of small stores need to cake master 1, 1 waiter, salary *** count 2000 yuan.
Utilities and other miscellaneous expenses: 700 yuan equipment depreciation: calculated on the basis of five years, 1333 yuan per month Monthly profit: 6967 yuan or so According to this estimate, about one year to recover the investment.
Six, risk and constraints analysis:
As the cake store is not the first store on the street or in the neighborhood, it is difficult for customers to change the taste of the consistent, so it will have to spend more financial resources and material resources and "gimmicks" to attract customers.
I. Project Summary
Do you not want to eat in the cafeteria every day, every day a taste of the dishes?
Do you not want to go out to restaurants to eat those delicious but not very safe meals?
Do you want to experience the mystery of cooking with your classmates?
The University Student Kitchen is very much to your liking and will free you from the boredom of wandering.
Students just buy their favorite dishes, there is a complete kitchen facilities and dining equipment, all the kitchen equipment like home and restaurant equipment are available, creating a free space, this is an unprecedented, single structure, centralized rental room stove shop. It has a distinct structure of four stoves in one kitchen, plus a dining room, which constitutes one unit, and a store can consist of more or less units, with each stove rotating to be used by several groups of customers at a given mealtime. The cost of a college kitchen is relatively small, only $2,000-2,500 per unit per year, which can probably be recovered in one semester, and the second half of the revenue can be used to expand the facility.
Because this project is designed specifically for the food and entertainment problems of college students, and surveyed a lot of students, they are looking forward to the opening of the college students kitchen, very willing to try it, and said that will be every once in a while to ask a friend or and roommates to cook together. So its appeal is limitless. Every year a new class of freshmen adds a new source of customers to the College Kitchen, so it will be enduring.
It can be large or small, and is promising and low-cost. It may not be imitated at any time, so it is necessary to strictly manage all the work, improve its taste, and constantly innovate from the original basis, and constantly reflect and reform from the students to improve our competitiveness.
Its management model is very simple, divided into internal and external management. External management is mainly publicity, and large and medium-sized booking rentals of reasonable arrangements; internal management is mainly for college students to create a free and clean atmosphere in the kitchen.
Come to College Kitchen and enjoy the joy of cooking with your friends!
2. Company Profile
1. Nature: College Kitchen is a kind of service program that rents out kitchens for all college students.
2, equipment and facilities: college student kitchens exist in the form of unit system, a unit has a kitchen and a restaurant. A kitchen has four stoves, four sets of cooking utensils and gas stoves, and a cutting board table, more than one set of chopping tools, and a cabinet, which is full of bowls, oil and salt and other seasonings, equipped with running water faucets and more than baskets, buckets, and other tools such as washing dishes, and a few hoods; dining room has a table of five or six sizes, fans, water dispensers, refrigerators, sterilizers, rice cookers, and when the provision of hot meals.
3, the project service content: college students as long as they bring their favorite dishes to the college students to the kitchen, according to the time or size of the delivery of a certain amount of rent can be to the designated stove to cook, a kitchen, four stoves, can be cooked at the same time. During a lunch or dinner time, several groups of students can cook on one stove. In this way, the kitchen of one unit can cook about 28 (4 stoves*7 groups/stove) groups of students between lunch time (11:00-2:00). Students can eat here before leaving or take it out to eat, all at their own pace.
We also have a large refrigerator in the college kitchen, so if you're a regular and have leftovers that you can't finish or need to store, we'll store them for you. Just seal them up and put them in a closed basket, write your name or other markings on it, and put it in the refrigerator, but because of electricity usage and refrigerator space, you'll pay $2/day for storage if you store them for more than a day. The cost of storage is 2 dollars per day for storage longer than one day.
4, the purpose of the project: the generation of college students kitchen is my group y understand that many college students complained that the canteen meals every day a same, the taste is not delicious, not a little novelty, and some students feel that outside the restaurant meals, health conditions are not good, smack of oil is not much, and the price is not low. In the case of only two choices, in addition to complaining, only complain, so we thought of the college students kitchen this both to the taste of college students, but also exercise college students do-it-yourself ability of the kitchen.
5, college students kitchen interior decoration: can be created by the students to design, design core for free and comfortable, green. The main embodiment of simple beauty. College students grow their own flowers and plants, handmade clip art, waste utilization and other creative design can be used to decorate college students kitchen.
Third, the organization of personnel management
1, we will be divided into large, medium and small-scale customers.
Large-scale (20-40 people): such as a class reunion, or a classmate's birthday, so that you need to rent out a unit of college student kitchen, which needs to be booked in advance. Depending on the requirements either a chef is agreed to help or an individual is hired to take care of the chores.
Medium size (10-20 people): such as a certain dormitory fellowship, or a small celebration, which also needs to be booked in advance, without a chef on staff.
Small scale (1-10 people): anytime to arrange the cook stove.
2. In the college kitchen, only one middle-aged female employee needs to be hired to clean and tidy up the college kitchen, and to check the safety of the LPG cooker when the college students are cooking.
3, other managers: publicity, kitchen utensils, tableware, financial managers, customer reservations, cashier on duty, etc. can be played by students.
4, if there is a large party or get-together, can be booked in advance to the person in charge of customer reservations, he / she can make arrangements in advance, medium-sized (10-20 people) also arranged by the person in charge of booking, small-scale customer groups, according to the first-come, first-served use of the stove.
5, the financial manager, responsible for the weekly utility bills, gas stoves and employing staff costs and the total revenue of the "college kitchen", appropriate price adjustments, large and medium-sized groups of customers have a fixed booking price, according to the number of bookings of the kitchen to decide on the next week's rent of the small group of customers to come to do the dishes.
6, government approvals: college students kitchen to obtain a business license, the problem is mainly health and safety. Because we hired personnel to clean the college kitchen and always test and teach students to use liquefied petroleum gas and other dangerous equipment, and in the college kitchen with fire extinguishers, firefighting equipment. Safety and hygiene is the core management of the student kitchen, so it can obtain government approval, if the students by the students to start their own business can apply for funding and approval from the school.
Four, the market
1, marketing
① publicity
We will be through the flyers, posters, school forums, the qq group of college students, and college students in the network of relations to publicize. We will invite some good friends from various faculties to come together to experience the freedom, happiness and satisfaction in our "Student Kitchen" for free, and ask them to do verbal publicity for our "Student Kitchen".
② source
Since our "college kitchen" food and experience the joy of design, the college students will have a variety of reasons to like our "college kitchen".
A. To show off their cooking skills in front of their classmates.
B. Invite your best friends to cook for you in the Student Kitchen.
C. Some two or three male and female dormitories can have a cooking party here, so that those who don't know how to cook can learn how to cook.
D. If there is a student from abroad, let him/her stir-fry his/her hometown dishes and taste the freshness.
E. If you're not satisfied with the restaurant or the cafeteria, it's not easy for you to make your own food.
In an environment as relaxed and free as a college student's kitchen, in a kitchen that is as accessible as home. We not only eat a meal, but more importantly in the process, we experience the joy of doing it yourself. It's the joy of doing things together, and it's really the kitchen of the college students. That's why, with so much to offer, we're going to have a steady stream of customers at the College Kitchen. Every year there will be new students coming in, and the students who come to try the food will continue to come in.
③ Since the college kitchen is for college students dining and entertainment considerations, it can be extended with profitable services, you can rent barbecue tools, sell barbecue ingredients. Sell drinks, beer, dry vegetables and other easy to store dishes dry goods. Can also with free services, provide how to cook a class of books and nutrition with books.
2, market prospects
Now it seems that there is no such scale as our "college students kitchen" to rent the kitchen to college students, the same structure, form of store, even if there is, it is only possible to college students to do their own cooking as a form of entertainment. If there were, it would only be as a form of entertainment for college students to cook their own meals. That's why "Student Kitchen" is unique. College students are motivated by the desire to experience social realities, the joy of doing things on their own, and the desire to experience freshness. Therefore, the prospect of our "college students' kitchen" is broad, and there are so many colleges and universities (undergraduate, specialized and vocational schools) in the country, so it will be such a broad chain space. We also attach importance to the "college students kitchen" in the student's attention, credibility to the horizontal development of other services, to do college students kitchen horizontal chain.
3, strategic objectives
(1) the recent strategic objectives, in different parts of several colleges and universities around the establishment of a student kitchen. Carefully organize the internal structure to provide students with a convenient, comfortable, free, affordable, clean space for food and entertainment, with freedom and cleanliness to win the comfort of college students cooking and dining, so that they feel come again, again, they want to come every day. In half a semester, in the school close to the publicity of the well-known, the reputation to create a word of mouth, in the meantime 15% profit.
(2) the near-term strategic objectives: in the reputation, credibility, attention are well established on the basis of the development of more cities, more colleges and universities "college students kitchen", but also horizontal development, so that the "college students kitchen" has become a brand, to carry out other services to college students industry. The first is to make sure that you have a good understanding of what you are doing and how you are doing it.
Fifth, investment analysis
Fixed costs 2500-3200 yuan/unit
Variable costs (rent, water, electricity, oil, food) 3000-7000/unit. Annual
Gas 600 Yuan/month. Gas 600 Yuan/month. Unit
Annual gross income 2000-6000 RMB/month. Unit varies
Because of its instability, it is not good to estimate the standard value of profit. It is estimated that there are half a year to recover costs, half a year to profit. The form of investment can be a joint venture, you can also invest in a person, "college students kitchen" a year's cost of about 2-2.5 million / unit between. So the prospect of college students investing in profits is objective
Six, college students kitchen SWTO analysis
Strength: ① There is no single structure like college students kitchen, a unique store, so there is less competition in the industry.
② Casual, it has more choices than the meals in the cafeteria, obedient to the customer's own preferences. It is more hygienic and affordable than restaurants, reassuring people that it is freer than anywhere else.
③ good flexibility, adapted to the low and high seasons of the customer base. The structure of the "college kitchen" is simple. Stove are movable, tables and chairs are also movable, but also to the unit system (a kitchen, with a dining room), in the students put winter, summer vacation, you can reduce a few units, downsizing, reducing variable costs (electricity, water, rent ......)
④ good adaptability, can face different periods of Hot and cold situation, when the final exams are approaching, students are busy all day to review their homework and meet the end of the term. At this time, the "college student kitchen" may become obviously cold, this is, in the case of a certain degree of credibility and attention, and close to the school, we can hire a part-time chef. We can provide catering services in a short period of time, so that we don't become cold or lose money at the end of the period.
Wealth:Because he is a service program, it is less stable.
Opportunity:Students enter College Kitchen with a sense of novelty, enjoy College Kitchen with a relaxed mindset, and have a great opportunity to grow both vertically and horizontally.
Threaten: Because of the low cost and novelty of college students, imitators will follow, which will later become a strong competitive force, so rigorous work management arrangements and continuous innovation and reform are very important.
Comprehensive SWOT analysis, "Student Kitchen" should ensure cleanliness and freedom. The organizers should take a rigorous attitude to do a good job of management. Integrity is the basis for the trust of the students. On this basis, keep the idea of innovation and reform to run it flexibly. In order to exist and develop for a long time.
I. Introduction
In this era of "talent first", in order to meet the challenges of the future, we as a contemporary society, in order to be able to have a bowl of rice in the future life of the college students, we must prepare in advance, make full use of their strengths and opportunities to develop their own strengths and opportunities, and make full use of their strengths and opportunities to develop their own strengths and opportunities. We must make full use of our own advantages and opportunities to develop our own careers, create a solid foundation for our future lives, contribute to society, and increase employment opportunities for others and ourselves to bring ourselves a better future.
Of course, there are many ways to exercise the self, we can go out to internships, you can also do some part-time work after school to fill their expenses, but in this demanding era we must strive to innovate, unique, not to say that is to be the first to eat crab, but also to have their own set of styles, step out of their own a viable road. Only in this way can conform to the development of society, in order to better contribute to Taizhou and contribute to the construction of a harmonious society.
In today's society, the entrepreneurship of college students has become a trend for college students to develop themselves and increase their experience. This behavior can not only train themselves, hone their will, and accumulate experience, but also reduce some of the burden on their parents through their own efforts. Therefore, we should follow this trend to continue to feel, explore, in adherence to the principle of the basis of better and more practical experience to meet the challenges of the future!
To this end, I intend to set up an "idea" store, not only to facilitate others, but also to meet their own, from a greater aspect of the pace of the times, to promote the development of society!
This is a knowledge of the times, but this era is more in need of talent, as long as you are willing, there is nothing not to believe in yourself ---- road is their own out!
Second, the background of entrepreneurship:
1, the change of the times has given the contemporary college students a different meaning, but also gives the contemporary college students a different life and thought, the pursuit of different, enjoy the way of life is naturally different. The continuous progress of science and technology, the continuous improvement of living standards, the potential of human inertia has been stimulated, making part of the college students would rather spend money than to do some things by themselves, and some of the time, they are in urgent need of a "helper" to help them finish what they want to accomplish.
2, part of the college students in order to exercise their own, to increase practical experience, at the expense of their own time outside the classroom to participate in school activities. So there are a lot of things that they don't have the means or the time to accomplish, and they fantasize that they can have a "diversion".
Three, entrepreneurial purpose:
1, as we all know, in the university campus, the ability is far more important than knowledge, which requires a platform to allow us to continue to learn, exercise and show themselves, so as to increase the ability. The clubs and student unions in the school have no more temptation for us, so we need to start our own business to pave the way for ourselves.
2, the work-study is a lot of college students want to do things, one can reduce the burden of parents, and the other can prove to others that their own self-reliance and growth, but as far as I know, the school can provide the work-study position is very limited. This makes us only through their own efforts to open up another channel of hard work and study, in order to really do self-reliance and self-improvement!
3, off-campus part-time work this method, although it allows us to earn some money for their own solution to the economic difficulties of the moment, but looking back we find that most of our time is taken up by it, we do not have their own freedom, can not be free to do other things, because under others we have no choice, we can only listen to their orders.
Four, business projects and content:
1, business content:
Mainly to help some do not have the time or are not willing to go out on their own to complete the work, tasks, and interpersonal communication with students to complete their needs, as their a
2, the main project:
Charge PARTY planning: according to the personal needs of the required person (including the venue, time, manipulation level, style, etc.), birthday parties, classmate dinners, men and women dating and other items of the project planning, and on time and on-demand to complete the task;
On behalf of the written program: can be for the Those who have ideas but can not express the needs of the written program to write some text, including planning, notices, posters, applications, and a series of application style; on behalf of the pickup items: instead of some students do not want to waste time on the road to pick up some of the things needed, and on behalf of the safekeeping (safekeeping another charge);
On behalf of the communication exchange: the university is like a small society, students, friends are very easy to get into trouble and unhappy
The first thing that we can do is to help the people who need to communicate with each other as an intermediary, so that the original poor relationship can be mediated;
The idea of the generation: Drawing on the good experience of all parties, for some of the life, learning, emotional difficulties encountered by the helpers to provide constructive ideas, so as to provide the need for the people who need to solve the problem.
The design of aesthetic, cool, minimalist cover (application, planning, etc.)
V. Business principles:
1, the principle of truth: to the help of the people to treat each other with courtesy, not to deceive, friendly and equal. "The customer is God" here is no longer an empty sermon, but a real feeling;
2, the principle of mutual benefit: in good faith on the basis of equality and reciprocity between the two sides;
3, the principle of science: to ensure that the planning for the helpers provided by the program is scientific and reliable; truly practical and usable.
4, trustworthy, punctual principle: in the specified time and place to complete the needs of others;
Six, service groups:
1, study and work busy, have no time to use their brains;
2, time is urgent, the crowd of people who have no way to help;
3, the main innovation, the individual capacity
4, in the school teachers and teachers outside.
Seven, market analysis:
1, inside and outside the university campus, so far there is no business store in this area. So in the market competition, we are in a relatively advantageous position. But because of this, the opening of the market will face a big problem. To a certain extent, many students will be wary of the psychology, so an innovative and persuasive advertising is necessary.
2, in addition, the university is a place of talent, "ideas" for all of us are at hand, so we face another problem is that students do not care to accept a problem, so we have to come up with a prestigious, quality, really effective "! Ideas", first start to establish a good image, in order to open the market faster.
3, the university is a small community, so there are a wide range of services, although the start may be a little difficult, but stick to it, honest business, I believe we will play their own reputation, attract more people, mutual benefit **** win.
Eight, business strategy:
1, manpower: the collection of high thinking, unique and innovative ideas into the talent; at the same time, the personnel must have a hard-working spirit, communicative ability to language and organizational skills are preferred. On this basis to take an orderly management mode;
2, publicity: during the opening period can be based on the funds allowed to issue a large number of leaflets, the first to attract the attention of the masses, into the dormitory to do publicity;
3, business: in order to make up for the lack of funds, you can at the same time in the store attached to the printing and copying business, not only to increase revenue, but also to a certain extent to increase the popularity, so that come to print and copy business. Visibility, so that students who come to print and copy the scope of business of the store to understand the expansion of publicity;
4, strategy: the opening period can be taken during the 50% discount, free services and other businesses;
5, store: store needs to be located in the place of the attention of the store design needs to be new and unique, reflecting the image of wisdom;
6, equipment: the need for two computers, printers, copiers, telephones, tables, chairs, and so on, and so forth.
Nine, sources of funding and distribution:
1, sources: at first, to take the share system, self-provided computers and other large items; printers, photocopiers can be purchased second-hand to save money.
2, distribution:
1, the monthly basic salary allocation standard: the end of each month will be eighty percent of the net remaining income in proportion to the share of the shares issued to the employees;
2, the monthly commission allocation standard: according to the individual acceptance of the project, the completion of the project and the customer's satisfaction with the allocation of the employee's personal performance is divided into A, B, C, three grades, so as to allocate the commission.
X. Charges:
Surrogate PARTY planning: according to the degree of difficulty of the planning charges, the basic fee of 5 yuan, and then slightly adjusted according to the difficulty of the rest of the customer satisfaction to pay for their own;
Writing text program: according to the number of words required to pay for the basic fee of 2 yuan, and then adjusted according to the difficulty of the rest of the payment;
The writing program: according to the number of words required to pay for the basic fee of 2 yuan, and then adjusted according to the difficulty of the rest of the payment;
On behalf of the items: according to the degree of distance and the weight of the items charged, the basic fee of 2 yuan, and then slightly adjusted according to the difficulty, and on behalf of the custodian, custodian of another fee, an average of 1 yuan / day; on behalf of the communication exchange: according to the final degree of regulation and customer satisfaction charged, the basic fee of 2 yuan, and the first mediation fails, free of charge, the second regulation, until the customer is satisfied;
On behalf of the ideas: the basic fee of 2 yuan, such as the required person is not useful, can be exempted from the charge; on behalf of the design cover: according to different styles charged a variable price.
Xi, expected problems and solutions:
In the service process, there may be customers dissatisfied with the matter of compensation, we must adhere to the "customer is God" principle, try to meet the reasonable requirements of customers;
In the service process, there may be customers dissatisfied with the matter of compensation, we must adhere to the "customer is God" principle, try to meet the reasonable requirements of customers;
In the service process, the customer is God.
In the service process, there may be such a situation, because of the store's negligence, resulting in delays in customer demand for the project, then, we must apologize to the customer, and exempted from charging fees, and commitment to the next free of charge for the customer's services;
In the service process, there may be a financial turnover or the emergence of a number of unanticipated emergencies according to the situation, to make the corresponding
In the process of the service, there may be a cash flow or some unforeseen emergencies.
My recommendation
This is the first time I've ever seen a company like this one.