Quanjude is a famous century-old roast duck brand store in Beijing. Everyone who comes to Beijing will definitely eat Quanjude roast duck, just like a person can't reach the Great Wall, which shows the brand charm of Quanjude. However, according to the latest financial statistics, Beijing Quanjude Roast Duck Restaurant lost 65.438+0.48 billion yuan in the first half of the year, which was a heavy blow to this century-old brand store. According to online information feedback, the main reasons for the loss are the high price of Quanjude Roast Duck Restaurant, poor service attitude and competition from other brands in the market. Then, based on the above reasons, will Beijing Quanjude consider price reduction and stop loss?

1. Adhere to the century-old culture of Quanjude brand. According to statistics, it is very easy for an enterprise to survive for 5 years, and it is 9 Niu Yi hairs to survive for 20 years, which shows the fierce market competition. Quanjude has a history of one hundred years. It is not easy for Quanjude to form a century-old brand in the past 100. Therefore, it is the most important strategy for Quanjude to adhere to the century-old corporate brand, integrate excellent traditions with modern society and adapt to social development.

2. Grounding gas, integrated into the lives of ordinary people. After many netizens went to Quanjude for consumption, they felt that the roast duck tasted ordinary and the price was too expensive. Roast duck is not a luxury, but a very common dish. Netizens choose to consume it because they want to enjoy the delicious taste of roast duck and feel the century-old culture of Quanjude. However, the price of this roast duck is too expensive, which makes consumers have other bad feelings after eating it. The reputation of Quanjude is definitely not a good thing. In addition, there are many kinds of roast ducks now, and the taste of Quanjude is similar to that of other brands, which will also cause troubles to consumers? Quanjude so much? Hallucinations. The high price and average taste are definitely harmful to the sales and reputation of Quanjude.

3. Do a good job of service. Quanjude was originally a service enterprise. It is secondary for consumers to eat roast duck, and the main thing is service. Poor service violates the purpose of service enterprises. Consumers will have the opportunity to spend and make money, but they will not enjoy the services they deserve. Can this make consumers not angry? Why can't we learn from Haidilao and regard consumers as God's service?

Existence is reasonable. Quanjude must have lost money in the first half of the year for a reason. So how to make the century-old brand go on, keep pace with the times, face many competitors, and be a different Quanjude, which is worth thinking about by all Quanjude people!