There are many brands of furniture now. I don't know if you have heard of IKEA furniture. Many people think that the quality of this furniture is better, and some people think that the quality of this furniture is not very good. So, let's take you to know what IKEA Zhengzhou sells today. At the same time, how about telling you about IKEA furniture? Let's take a look at friends who want to know.

what does Zhengzhou IKEA sell

in a sense, IKEA has opened up a new model of furniture market.

For hot dogs, cones and ice cream, IKEA seems to be no longer a single place for buying and selling furniture, but a place for young people to punch in and relax. The founder of IKEA is ingvar kamprad. In 1956, IKEA opened a restaurant in its first store in Sweden. The purpose of catering is simple to satisfy the people who visit the mall.

This furniture retail brand from Sweden, after half a century's development, has not only become the largest furniture retailer in the world, but also firmly grasped the China market and brought the IKEA model different from the traditional furniture sales model. According to the strategy for the new fiscal year 2121 released by IKEA China, it will invest 211 million yuan in product upgrading in fiscal year 2121, including adding more than 2,111 new products, of which 711 will achieve sustainable development and 251 will have lower prices.

the logic of creating products in IKEA restaurants, especially explosive products, is actually related to the important laws in users' minds. For a simple example, behind 1 yuan's cone is actually the law of peak ending, which was put forward by Daniel Kahneman, a psychologist and winner of the Nobel Prize in Economics: people's memory of experience is determined by two factors, the feeling at the peak (whether positive or negative) and the feeling at the end, which is the law of peak ending. Seeing the big from the small shows the charm of IKEA.

How about IKEA furniture

1. In fact, IKEA furniture is not durable, but it doesn't mean poor quality, which also belongs to one aspect of industrial design. Just as disposable paper cups don't need to be so strong and exquisite, different products have different positioning. Poor quality and durability are two concepts, and they are related to its positioning. For example, a pair of disposable chopsticks is definitely not as durable as regular chopsticks, but there is also a difference between disposable chopsticks with great quality and regular chopsticks with poor quality, and IKEA probably belongs to that kind of disposable chopsticks with great quality.

2. IKEA furniture, some goods that are usually not affected by mood and taste or are inconvenient to replace, are durable. For example, mattresses have no color difference. The hardness and softness suitable for a person's physiological needs are usually unchanged, and they are not affected by scientific and technological progress. Spring mattresses are still the mainstream, so they are guaranteed for 31 years.

3. IKEA furniture also has kitchen cabinets. In the past, the countertops of IKEA cabinets were made of fireproof boards, while other high, middle and low-grade cabinet manufacturers were all expensive quartz stone and acrylic. The price of three-meter fireproof boards is only 211 yuan, which is 1/11 of that of quartz stone acrylic. It feels smooth and has fine anti-slip particles, and quartz stone acrylic is incomparable, which is really cheap and good. Moreover, this cabinet also has a 31-year warranty.

4. IKEA furniture, a furniture purchase is not only the purchase of the product itself, but also the after-sales service and warranty. It is usually impossible to buy furniture that makes people feel at ease for 31 years.

The above is the knowledge I shared with you today about what IKEA sells in Zhengzhou. At the same time, I also introduced the contents of IKEA furniture, hoping to help you. In fact, IKEA furniture is also a very good brand, which is affordable and cost-effective. You can choose with confidence. If you still want to know the relevant knowledge, you can continue to pay attention to our website.