Student entrepreneurship plan 1 I, mode of operation Technical cooperation form. Combined with the characteristics of our business and leisure coffee shop, we recommend that partners in high-end office buildings, CBD business district, high-tech parks, Internet cafes, stations, movie theaters, marinas, or other market gaps and other geographical locations; unified decorative style, unified products; headquarters to provide technical support (including personnel training) and product (coffee beans, tea) distribution. Second, products and services 1, product and service description Sale of coffee, tea, alcohol, simple meals and other commodities, and to provide guests with excellent environment and services, so that consumers here to show a taste, experience a culture, to support a kind of emotion, so that the coffee bar has become a business and leisure, couples gatherings a good place. These businesses do not conflict with the industries of the investment venue owners. On the contrary, it can complement the customer source of the owner of the investment place. 2、Competition Comparison The peer competition pattern is favorable to us, and can better enhance our popularity. Relatively speaking, our management level, product and service quality, have considerable advantages. 3, resources, technology Coffee store is a requirement of scale and grade of the industry, but also a product and service requirements of the industry, after all, with its high consumption color, consumers are bound to care about the full realization of their consumption value. To achieve these, the investor's resources, technology has high requirements. Investors choose to join the cooperative approach, on the one hand, access to adequate resources, advanced equipment and technology, on the one hand, but also to avoid a lot of business risks. Third, market analysis 1, market demand (1) stable old customer resources. (2) Office buildings and hotels sources. (3) Shopping and entertainment venues. (4) Mature residential neighborhoods (5) Foreign enterprises and the region's many IT companies, advertising companies and other emerging industries. (6) Such as the region's many schools, among the staff and student couples are also potential sources of customers. 2、Industry development trend (1)Coffee consumption market is developing rapidly, has become a major trend of urban consumption, market cultivation has ended. Nestle, Maxwell, Columbia and other international coffee companies have set up branches or factories in China, according to a survey in 12 inland cities, 32% of urban residents drink coffee. In addition to Shanghai, Kunming, Xiamen, Hangzhou and Tianjin are among the regions where more than 30% of the population has drunk instant coffee in the past year. 2) The status of coffee consumption is getting higher and higher, and the charm of culture is the charm of the market. Simply instant coffee is far from being able to meet the requirements, and consumers are beginning to recognize the brand and style of coffee and know how to enjoy the pleasure of coffee. (3) Education level, monthly household income and frequency of coffee consumption are related. It means that coffee, a drink imported from the West, is a symbol of the lifestyle of the dominant class in mainland China. 3. Competition analysis (1) Indirect competition with strong brand stores. Currently in major cities in the Starbucks (STARBUCKSCOFFEE), as well as the same from the United States of America's COFFEEBEANERY, originating from Japan's real pot of coffee (MANABE), are in the tie. (2) Direct competitors. Such as Taiwan Zhuangji Coffee, Style Coffee, Coffee Box (BO_CAFé) and so on, the scale is not too large, with certain characteristics. (3) marketing plan Using the franchise brand and resource advantages, quickly establish the visibility and reputation of the Belgian Royal, to stabilize the old customer base. 4, promotion plan (1) advertising For residents in upscale small areas, you can be in the parking lot of the nearby shopping venues, to the car people send beautiful advertising leaflets (DM) and small gifts, leaflets can also be made into coupons form. (2) event marketing ① student parties, reading activities. Contact to join a few important universities in the area of student organizations, held some salon parties, reading activities, as always, is conducive to enhance the taste, attract students and young people to spend. ② When the time is ripe, you can also organize a "coffee and life" as the theme of the essay campaign. (3) Service marketing ① Establish a membership card system. The name of the member is printed on the card. The discount rate of the membership card is not very high, such as 10% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also easy for the waiter to address consumers. Especially if the consumer and others together, and the waiter can call him (her) as ___ student, Miss in public, they will feel very respected. ② Personalize the service. Put some promotional materials on the table, the content is about the knowledge of coffee, stories, etc., on the one hand, can enhance the taste and atmosphere, but also to increase the consumer's good sense of the brand. For a number of consumers who come together with a special explainer. If they are interested, you can introduce them to the names and origins of various kinds of coffee and other related knowledge. College student business plan 2 I. Name of the restaurant: ___. Naming rules description: low-profile, simple, easy to remember, distinctive (the characteristics here do not mean a direct reflection of the flavor) but not wacky, no more than four words, not with the word Xiang. At present, the booking form is "___ Restaurant" or "___ Sho" II. Restaurant flavor: mainly farmhouse flavor of Xiangdong region III. Estimated area of the restaurant: 280 ~ 350 M2 IV. - V. Location requirements: 1. In the surrounding 1 mile at least a medium-sized residential area, the best around a certain amount of mobile population, should be white-collar workers to and from or rental target area; 2. If the conditions can not meet the first point, then the location needs to be more convenient transportation, to and from a certain amount of private cars and people with the ability to consume can be seen prominently in the location of the restaurant; 3. rent Can not exceed 60 yuan / M2, 40 yuan / M2 is the best, the best is the first floor has a 10M2 or so in and out of the store, the main business area in the second floor; 4. The restaurant itself needs to be able to park 7 ~ 10 family car capacity, or no more than 200M nearby parking lot. Site selection overall evaluation, due to the novice should not invest too much money, so the location of the restaurant can not be now very busy place, but I hope that more people to and from, and have the ability to consume, I hope that through the restaurant's flavor characteristics can attract old customers, the requirements can be done in three months after the profit of 10,000 yuan / month. Sixth, the restaurant layout requirements: hall interior requirements can be placed 4 people small table or small round table 12 ~ 15, 10 large table 4, 16M2 box (4 ___ M specifications) 4 ~ 5. (But specifically depends on the layout of the store) Seven, the restaurant opening budget: 1. Rent: two by one rent, to 300 M2 calculation, each M2 is expected to be 50 yuan, this should be paid once 45,000 yuan; if the area of the discrepancy, in any case, can not be more than 50,000 2. Decoration and design costs: 800 yuan 3. Decoration costs: A. Facade external decoration can highlight the characteristics of the prominent, conspicuous, but not exaggerated cost of ___ yuan; B. Internal Hall decoration style to highlight the main farmhouse flavor, decoration in general, but the requirements of the decoration can not be odor, the cost of ___ yuan; C. Kitchen area of 40 M2, the decoration emphasizes sewage, ventilation, the cost of ___ yuan; D. Toilet two, men's toilets for 1.5M2, women's toilets for 1M2, the requirements of ventilation, other no special needs, the renovation of ___ yuan. Buy their own materials, the total *** is expected to be 80,000 yuan 4. the cost of licensing: the requirement of fire, environmental protection, health permits and business licenses, etc., the cost is expected to be 60,000 yuan 5. the cost of purchasing paraphernalia: A. 3 sets of 5P air conditioning, the box 4 sets of small 1P air conditioning, *** yuan (may also use the central air conditioning in the central air-conditioning); B. ten ceiling fans or wall fans, *** 3,000 yuan, C. two refrigerators, two freezers, a Sterilizer, its total of 10,000 yuan; D. Kitchen utensils, ***45,000 yuan; E. Tables and stools, ***5,000 yuan; F. Other (please see the list), *** counted 2,000 yuan, G. Automatic washing machine 1, 1,000 yuan 6. Other unforeseen costs, 2,000 yuan Eight, the restaurant decorating style description: 1. Facade decorating requirements are conspicuous, highlighting the characteristics of the non-exaggerated, concise and can reflect its Consumption level 2. Hall Description: A. tables and stools using the original wooden color of the size of the eight fairy tables and long benches, or the use of the appearance of a more sturdy size of the round table, the size of the round table covered with a better beige tablecloths; B. walls and the hall of the original columns in the 1M2 or so below the dark tiles, the hall in order to decorate the purpose of self-supporting columns are dominated by the dark color, Tianhua plate is not completely decorated, use spotlights, spotlights above the Tianhua plate sprayed in black, the hall in the dark color, the hall in the dark color is mainly in the dark color, Tianhua plate does not completely decorated, use of spotlights, spotlights above the Tianhua plate sprayed in black. The Tianhua board above the spotlight is sprayed in black color, the light in the hall is required to be soft, but the light on the desktop is required to be bright. (Here only my ideas, the actual to the final design shall prevail) 3. box decoration and hall the same 4. other no special requirements IX, staffing: 1. kitchen: *** 6 people, 1 chef, 2 sous chef, 1 dish cutting, 1 washing personnel, 1 washing / picking up dishes personnel 2. box: to 5 boxes, 5 waiters, 3. hall: 5 people, 1 per four tables 4: 1 other temporary staff (mainly for rotation during service breaks), 1 shopkeeper. Ten, the breakdown of operating costs: 1. property management costs: each square can not exceed 2 yuan / month, to 300 M2 *** calculated 600 yuan / month 2. sewage costs: 600 yuan / month 3. water and electricity costs fuel costs: water and electricity 4,000 yuan / month, fuel 2,000 yuan / month (for the time being, this calculation, if the more fuel, that is, the better the business) 4. personnel costs: A. Salary: the chef for 1800 RMB 1,800/month for the main chef, RMB 1,400/month for the sous chef, and RMB 1,000/month for all others, *** counting RMB 1,800__ + 1,400__ + 14__,000 = ;B. Accommodation and fire cost: RMB 2,000/month for accommodation, RMB 200/person/month for fire cost, *** counting RMB 18__,00 = 3,600/month 5. Depreciation: 6. Raw materials: A. Raw materials, *** RMB/week 7. other unpredictable costs: 1000 yuan / month XI, food description: 1. adhere to the two characteristics: A. green and healthy food; B. Xiangdong region of the authentic farmhouse flavor, about 30% of the dishes in the general Hunan restaurant can not eat. 2. Insist on pushing the new: A. constantly introduce new dishes, 2 new dishes per month; B. with the seasonal changes, and replacement of dishes 3. Consumer level positioning: with the front address related to the surrounding environment, but initially set at an average of 35 ~ 60 yuan / person. In general, the farmhouse characteristics and green health as a selling point to, not the same dishes in order to buy a relatively high price, and to achieve a relatively high profit XII, direct cost estimates: direct costs mainly include, oil, salt, a variety of condiments, as well as raw materials that make up the dishes. 1. Specialties (挙头产品) cost control at 50% 2. Mid-range but generally rare Hunan restaurant, the cost control country within 40% 3. Mid-range common cost control within 60% 4. Low-grade common dishes control within 30%, such as mainly vegetable-based. To not change the quality of the dishes as a prerequisite to reduce the direct finished product XIII, the final cost accounting: XIV, other issues point: planning arrangements, rent request landlord to provide three months of rent-free period, the first month for a variety of business-related documents, the second month to prepare for the renovation of the third month to prepare for the opening of the matters related to the opening of the restaurant. Fifteen, advantages and disadvantages: the restaurant business to solve the school cafeteria meals taste a single problem, there is no mobile stalls health is no guarantee of concern, and with the cafeteria is equally convenient and time-saving. In addition, this restaurant adopts the self-service selection method, which should be easily welcomed by customers and can save some human resources. Meanwhile, cold drinks and iced porridge are also available at non-meal points, and free tea is provided. Simple and comfortable decoration will be a major feature of the restaurant. Students generally prefer to dine in restaurants with cleanliness and good service attitude, so satisfactory service will also be a major feature of this restaurant. In addition, the school cafeteria has a clear time limit for dining, while few restaurants outside the school sell breakfast, so the restaurant outside the school can more easily capture this part of the market share lost due to the time difference, in other words, the market share generated by the potential customer base who want to eat some time before and after the dining point. Due to the fact that they are just starting out, fast food restaurants are small in scale, such as the human resources for dining and the service programs are relatively limited. And the competition inside and outside the school district is also relatively fierce, so there is still a considerable disadvantage. On the other hand, because the school holidays are fixed, the clientele will plummet during the winter and summer vacations, which will be even less than the summer, and this will be a more difficult problem to solve. According to our market research and analysis, the market demand for our products exists and has a certain degree of competitiveness. And I am students ---- this largest customer base in a member, so better understand what kind of products and services customers need, from these aspects, is should be very good chance to squeeze into the catering market. Sixteen, financial analysis 1. The initial stage of the cost is mainly: site rental costs (30,000), food and beverage health permits and other documents such as the application fee, site renovation costs (5,000), the purchase of kitchen utensils, the cost of basic facilities (5,000), etc. 2. The operating stage of the cost mainly includes: employee wages, material procurement costs, site rental costs, taxes, utilities and fuel costs, fixed capital. Depreciation, miscellaneous expenses, etc. 3. According to the calculation can be initially derived from the restaurant opening start-up capital of about 12,600 yuan (site rental costs of 5,000 yuan, food and beverage health permit and other documents such as the application fee of 600 yuan, site renovation costs of 2,400 yuan, the purchase of kitchen utensils costs of 1,000 yuan, the basic cost of facilities such as 2,600 yuan). Funding can be provided by parents 80%, 20% of their own savings. 4. Daily financial budget and analysis According to the budget analysis and survey, we can initially determine the market capacity and roughly estimate the total daily turnover of about 1,500 yuan, a rate of return of 30%, gross profit of 500 yuan. From this, we can calculate the payback period is about one month. Seventeen, risk and avoidance 1 external risk With China's accession to the WTO, foreign large-scale catering companies to enter China, the international brand both fast and more into the Chinese market, will bring a great impact on China's catering industry. Fierce competition in the catering industry, especially from foreign fast food chains, such as KFC, McDonald's in China's fast food industry occupies a large market share. 2 Internal management risk Catering industry is a relatively low technology content of the industry, but it needs strict management to win the trust of consumers, for most of China's self-managed restaurant most of the existence of loose internal management, service personnel of low quality, how to establish a modern enterprise system, sound business mechanism to strengthen the internal management of the enterprise is related to the survival of the enterprise's life and survival, success and failure. 3 Market risk The market is constantly changing, so we must take into account the risk of the market, specifically the following kinds of risk may be: (1) in the development phase of the project risk, the market may appear at the same time the opening of similar restaurants. (2) Risks during the production phase of the Project, if the Project is in operation but does not produce marketable products, the Project may not have sufficient capacity to cover production costs and repay debt. (3) Risks in the production and operation phase of the project, the benefits of the project after commissioning depend on the sales volume of its products in the market and other performance, and for this phase of the project, the biggest source of market risk and the risk of competition in the restaurant industry in the market, and if the project is put into production with good benefits it is likely that it will bring about a series of birth of similar business projects, which will exacerbate the competitive pressure on the project. 4 Raw Material Resources Risk The raw materials of this restaurant are mainly fruits and vegetables, beans, mushrooms, which are the most popular green, natural and non-polluting food today, especially this restaurant is a health-care oriented restaurant, so the selection of raw materials requires professional knowledge and technical investment, which will be conducive to the procurement of fresh, natural and non-polluting green food. 5 Countermeasures (1) Draw on advanced production technology and experience to develop our own specialty foods. (2) Strict management, regular training of personnel and establishment of customer service reports. (3) Conduct strict project planning during the project development stage to reduce project risks. (4)After entering the market, recognize the food market cycle, do not stick to the same old rut, and actively develop newer foods. (5) Establish and maintain long-term relationships with raw material suppliers to ensure the supply of raw material resources. 6 Insurance and Legal Affairs Insurance for the fitness center will be purchased through Ping An Insurance Company of China. Asset insurance will insure the actual market value of fixed and private assets, and commercial accident insurance guarantees to compensate for the loss of fixed cash inflow due to closing due to accidents. General liability insurance will also be purchased in order to protect against lawsuits arising from damage to members' and customers' interests as a result of accidents. Of course, the center management will also take precautionary measures such as providing appropriate guidance, giving necessary warnings, and signing non-liability clause contracts with members. The legal affairs of the Center are handled by an experienced law firm. College student business plan 3 With the improvement of the income level of the residents, the consumer demand for fruit products is a growing trend. The fruit industry is the industry of development. And there are no big sales giants in the industry. The market space is very large. And the chain operation is also the hot spot. Project Introduction Establishment of Community Fruit Shop: Establish a fruit store in the neighborhood where the residents of the community reach 3,000 families (calculated by 3 people per family). Market Analysis China's fruit market is huge, compared with foreign per capita annual consumption of 85 kilograms of fruit, the domestic per capita consumption is just half of its. Through the survey of most families, 80% of 3-member families consume more than 80 yuan of fruit per month. 10% of families consume between 50-80 yuan of fruit. Only 10% of families consume fruit for less than 50 yuan. China's current average annual per capita fruit consumption is about 45KG, and health standards require (70KG) there is still a small gap, and developed countries with an average annual per capita consumption of fruit (80KG) compared to the level of the gap is even greater. If we take into account the future population growth factors, according to the health standard calculation, the national fruit consumption will reach 115.5 million T. Reasons for choosing Industry needs: China lacks the sales of fruits; Entrepreneurs' needs: low entry barriers, a very small investment can be operated; Brand new sales opportunities: only the fruit chain store is still blank. Other chain stores in the industry are in the state of micro-profit competition Novel sales method: open self-selection Diversified services: provide automatic juicing service. Provide a combination of packaging boxes, and in the store to introduce the characteristics of various fruits and suitable for consumption of the population, to guide the health of consumption Fruit purchasing situation and consumer psychology: busy time, no extra time to buy fruit. Supermarkets and wholesale markets do not buy a lot of fruits because they mainly buy other products Huge market: the country plans to make the per capita consumption of fruits reach 48 kilograms in 20___ and 53 kilograms in 2030. That is to say to 2030, fruit to have 25 million kilograms of consumption growth. The market is huge. It is 40% of the current market Featured Services 1. Fruit industry is the development of the industry. And there is no big sales giant in the industry. The market space is very large. And chain management is also the hot spot. It is also the most investors preferred way of entrepreneurship. In the south, fruit chain stores to a small scale, but are regional enterprises, the scale is not very large, but its annual sales volume has been very large. The annual sales of a single store to reach 1 million, and to start making a profit. In the South has achieved success in the fruit chain stores on the basis of the experience, and then add some services, so that the fruit chain stores more humane, and make the fruit chain stores to become the domestic fruit retail, wholesale, chain enterprises. The existence of fruit chain stores is firstly convenient for consumers to consume fruits. Because the location of the fruit store is generally in the community (radiation range: residential households in 3000). Before this, people buy fruit places are generally: supermarkets, farmers' markets, other (peddlers and street fruit stalls). And Germany's fresh fruit in 20__ years and the sales channels and the situation is as follows: 25,5% is through the consumer market, 37,6% is by chain stores, 11,1% is fruit and vegetable stores, 8,2% is the weekend market and so on. Therefore, chain stores are an important way to sell fruits in the future. Analyze the purchase location, supermarkets, farmers' markets are not just in front of the community, not very convenient for residents to buy. And go to the above places of residents, the main purchase of products are not fruit, but other daily necessities or vegetables. Fruits are characterized by heavy weight and large size. For consumers who do not have a car, after going to the supermarket, farmers' market to buy other goods, can only buy a small amount and a single variety of fruit. The opening of fruit chain stores in the community can make consumers buy more convenient, increase the consumption of fruit. 2. 2, to give customers a new, assured, quality assurance and cheap assured consumption location More customers choose to go to the supermarket to buy fruit, in addition to the purchase of other commodities to see fruit sales, incidental purchase, the remaining reason is that the supermarket's fruits no matter from the appearance of the product, product quality, the portion of the product can be very reassuring to consumers. And open self-selection allows customers to have more room for choice. For our fruit chain stores, the use of unified decoration, unified store layout, unified procurement, unified distribution, and all products are washed, waxed, graded, packaged for sale, can give customers the above psychological satisfaction. 3. 3. unique guide consumption Nowadays, customers buy fruits, completely by virtue of their own tastes and preferences to choose fruits to consume, while ignoring the characteristics of the fruit itself and suitable for consumption of the crowd. Through the investigation of many consumers, found that almost no one can say the characteristics of pineapple and suitable for consumption of the crowd, and liver disease, stomach disease patients should eat what fruit, not suitable for eating what fruit. This shows that everyone is blindly consuming fruits. There is no fruit consumption common sense will also make a misunderstanding of sending bananas to diabetic patients with good intentions to do the wrong thing. As a fruit retailer, it is our responsibility to teach people how to consume fruit wisely. In this regard, I will put up posters in each store of the characteristics of each fruit and suitable for consumption of the crowd, and good and bad grades of identification methods, to guide people to healthy consumption. 4. Provide a variety of services to target different consumer groups Fruit consumers are generally divided into self-consumption and gift-giving 2 kinds. In view of the psychological and packaging needs of the gift-giving crowd, we will specialize in the design of some folding or combination of different capacities (3G, 5G) and other packaging combinations, paid to provide consumers. In other words, customers can combine and purchase fruits at will. After the purchase, if you need a box, you only need to pay a certain packaging fee, you can get the store's box (can be divided into several kinds of birthday, visiting the sick, visiting relatives, etc.), and you can get a greeting card. In this way, not only let consumers understand the consumption, eliminating the need to buy expensive gift packages of fruits in the traveling merchants or other merchants, but also to ensure the quality. 5. Digging deeper into the characteristics of fruit and other consumer needs With the increase in people's income, more consumers began to drink fresh fruit juice. In response to the needs of consumers, each fruit chain store will have a free juicer for customers to use. After purchasing fruits, customers can help themselves to free water to wash the fruits and free use of the juicer to squeeze the fruits into juice. If customers bring their own containers, the company will not charge any fees. If the customer wants to bring the juice to his home, company or drink on the road, the company will provide a set of containers (including solstice cups, straws, honey, sugar, etc., and help the customer to encapsulate) for a fee, so that it is easy for the customer to bring the freshly squeezed juice to any place to drink. In terms of hygiene, every time a customer finishes using a juicer, the staff will disinfect the machine and put it in a sterilizer to ensure hygiene. Competitors 1 The change of consumer concepts: whether consumers can receive this fresh way of purchasing fruits, because other traditional places to buy fruits have formed habits in the minds of consumers, so it is necessary to change the consumer's shopping concepts in a short period of time, so that they can accept this business form. 2 large supermarket chains: large supermarket chains began operating fruit has been a long time, which shows that fruit consumption in the people's daily consumption has accounted for a certain proportion, but also explains the broad market, these businesses are also very optimistic about this market. The advantages of large supermarket chains lie in larger purchasing volume, lower purchasing costs, larger customer flow, better shopping environment, product quality and portion size are guaranteed. Our advantage: the development of our fruit chain stores, combined with the procurement advantages of fruit juice companies and logistics advantages, in the procurement cost will be lower than its. And our due to open the store in the community, in the recruitment of some laid-off workers, to fight for point policy support. And our shopping environment, credibility and price can compete with large supermarkets. And we will provide juicing services, fruit promotion and introduction, gift boxes and other services are believed to be large supermarkets do not have. There is also a number of medium-sized chain stores and cooperation, such as good supermarkets, we can negotiate with its fruit program contracted in its supermarket to open a store in the store, pay its contracted rent and sales profit sharing. The other side to save the procurement costs, and business risks, but the same profit can be guaranteed, we have increased sales and display window. 3 farmers market: generally in the form of open-air. Because of the stall rent is cheap, so its price may be a little advantage. However, its shopping environment, product services are not available, and customers do not have much room to choose, and in the quality and portion are not very firm. Our advantage: generally people go to the farmer's market is to buy some daily food and vegetables, so in the purchase of a large number of other products, generally will not be in the purchase of a lot of fruit, because the purchase of things too much and too heavy will be inconvenient for its action. Our fruit stores are usually located in the neighborhood, which makes it convenient for residents to buy fruits. Believe who is not willing to go 20 minutes to buy a watermelon in the hold home, we buy this kind of fruit is more willing to buy in the home into the location. 4 peddlers: it is characterized by the flow of line strong, can push the fruit truck to the community downstairs, because there is no rental costs, so its price may be lower. The disadvantage is that the fruits sold by the peddlers often have the phenomenon of lack of catty and substituting the good for the bad. (a), college students graduate business plan template (five) (b), college students small cost entrepreneurial project plan template (four) (c), college students innovative entrepreneurial project plan template (two) (d), college students independent entrepreneurship plan model (three) (e), college graduates employment entrepreneurship project plan model (three) (f), college students entrepreneurship plan template ( (four) (vii), college students innovation and creativity entrepreneurship project plan model (three) (h), graduates low-cost innovation and entrepreneurship project plan model (three) (ix), college students innovation and entrepreneurship project plan model (three) (x), college students computer professional innovation and entrepreneurship project plan model (two)