Data shows that Lan Clubhouse was established on October 26, 2006, named after Zhang Lan, the chairman of South Beauty. There are two stores, located in Beijing and Shanghai. Among them, the Beijing store has a business area of nearly 6,000 square meters and a total investment of 300 million yuan. The interior*** has 35 VIP rooms, as well as a lounge, cigar bar, oyster bar, banquet hall, French grand dining room, etc., which can accommodate 1,200 guests at the same time.
South Beauty, the sister brand of Lan Club, was founded in 2000 and is headquartered in Beijing. Counting the past ten years, South Beauty is undoubtedly a beautiful sight in China's local catering industry.
Public information shows that the Beijing Lan Clubhouse invested 300 million yuan, and according to South Beauty insiders, the Shanghai Lan Clubhouse invested 100 million to 300 million yuan. According to industry insiders, after so many years of depreciation, the valuation is at least half of the initial investment, less than 300 million yuan.
Shanghai Lan Club has always been managed by Wang Xiaofei, and other South Beauty stores do not belong to the same management system. The Shanghai Lan Club has been shut down and is under renovation, probably in preparation for a new owner. According to several industry insiders, the Lan Club has been operating poorly due to unclear positioning, lack of core competitiveness and an unfavorable external environment.
An industry insider said that, in fact, like Lan Club, most high-end clubs have huge investment in the early stage, high maintenance costs, and the actual customer base is relatively scarce, are not profitable. As a matter of fact, the maintenance operators have no hope to make money in the clubhouse itself. So for the slightly mysterious high-end clubs that ordinary people seldom ask about, is there room for them in China's food and beverage market? Liu Rong, founder of Guangzhou's Little Pony Private Kitchen and a former food journalist, sees it this way.
In terms of national conditions, there is certainly a market for high-end business-oriented, especially in the capital or in the country's provincial capitals, this type of upscale restaurants still have the soil to exist.
To the private club to consume customers and what kind of demand? A caterer believes it is a closed space that has been screened by the market.
Consumers will find when they go, high-end club members are closed environment, can be exposed to similar people, in the middle of this to see the people reached a deal is worth it, because the high-end club is the process of market screening.
Lan club positioning is not very clear, to Lan club is more of a fashion celebrities and entertainment stars, this part of the pursuit of emerging things, the customer source is not stable.
In addition, the core competitiveness of Lan Club is considered insufficient. A long-term concern about the operation of the Lan Clubhouse catering industry insiders said that the most fundamental catering or rely on the taste of the dishes, and Lan Clubhouse invested too much money and energy in the decoration of the store, no delicious meals, difficult to have repeat customers. A number of consumers who have been to the Lan Club to dine are reflected in the Lan Club too much emphasis on the form and ignored the flavor of the dishes.