what if the business of the newly-opened restaurant is poor? Is it normal? He opened a hot pot restaurant. He is from the northeast. His idea is that the weather in the northeast is getting colder and colder. If he opens a hot pot restaurant, the business will definitely be the same. The lively atmosphere of steaming hot is also in line with the warm and hospitable character of the northeast. Friends can get together and have family dinners, so several people opened this store in partnership.
The store has been open for about half a month, but the business is not as prosperous as they thought. A few people work hard every day, and they lose more than 21,111 yuan a month, which is far from what the brothers thought.
So he came to me and talked about how to turn losses into profits.
A normal person will make an accurate calculation before opening a shop, including a series of plans such as site selection, products, labor, operation management, recruitment, facilities and equipment, decoration, etc.
But this old iron decided to start work after slapping his head, and he did it without thinking clearly, so he regretted meeting difficulties today and had to find ways to remedy them.
1. To open a store, you need to find your own core weapon. Opening a store is like fighting a war. You have to strive for victory in every battle. If you want to win, you have to have excellent weapons. Don't wait until you go to the battlefield to find that your hands are empty. It's useless to have strength these days. Others have rockets and cannons. You can be blown over at any time. If you go to the battlefield unprepared, can you regret it?
so we open a shop. what's your weapon? That is, what are the advantages of your location, product environment, service and marketing? Are the land, sea and air all ready? At the beginning of the war, tactics determine the order of your weapons, which are all reserved before the war.
2. Opening a shop is like a war. What is the purpose of the war? When a business starts, it may not be able to make money immediately, especially in today's catering. It takes a while to see the profit, so when you start opening a store, you should try to let more people know about you, enjoy your products and feel your service. The new store should improve your popularity and let customers know how your business is different from other stores.
How can customers remember you after the first meeting, come back next time, or bring friends?
You need to be organized in the battlefield. You can only find the right way if you have a clear goal. Once you just start your business, you are eager to make money, which will inevitably lead to deviations. If you don't make a good start, it will be very difficult to operate later.
3. Opening a shop to make money must be a continuous way to make money. How to make money continuously is to lay a solid foundation and understand this meaning, and you will understand that business cannot be done overnight, which is the same as that of men and women. From love to the palace, you need to know, date, watch movies, travel, send flowers and rings, so as to get used to it slowly and get together with feelings, instead of just knowing each other and thinking about it.
Therefore, when a store just opens, the team must always maintain its fighting capacity, and there will be various problems in the operation. The ups and downs of turnover and the deterioration of business should be treated with a normal heart, and the problems encountered in the operation should be summarized every day to prevent the same wrong problems from happening again and again.
I met a catering boss before. When I first opened the store, I couldn't see the profit every day. In addition, various problems occurred, and my mentality collapsed. I started to want to transfer it within a few months. Therefore, many problems can be avoided before doing business, and it is inevitable to encounter problems in the business process. Just face them with a correct attitude.
Just because a store just opened and didn't make any money doesn't mean that your store failed. You should make continuous marketing, attract customers, keep customers and lock them up, let more people know about you, and continue to find and solve problems until your business stabilizes, which means that your business is out of danger.
when opening a store, we must practice our internal skills, and then drain customers, keep customers and lock them up, and quickly recover investment.