What are the four strategies of brand marketing? In fact, this is a process for an enterprise to make its own brand and products known to users through marketing. Today, I will give you a detailed introduction to the four strategies of corporate brand marketing! First, brand personality can be built from brand naming, packaging design, product price, brand concept, brand spokesperson, image style, brand application object and so on. Second, brand communication brand communication is a method or way in the final analysis. It is a variety of direct and indirect methods for enterprises to inform consumers of brand information, persuade consumers to buy brands and maintain brand memory. Brand communication can use advertising communication, public relations communication, promotion communication and interpersonal communication. Third, brand sales can be carried out through channel strategy, personnel promotion, clerk promotion, advertising promotion, event marketing, preferential incentives and other methods. IV. Brand Management The four key elements of brand management are to build credibility, win support, build relationships and increase opportunities. Brand building: official website certification, map labeling, enterprise encyclopedia, word-of-mouth question and answer, picture/video publishing, customer service certification, post bar promotion, library certification, self-media construction and operation of content marketing: news marketing, search optimization seo, search communication SEC, video marketing, soft text marketing; Weibo WeChat marketing, marketing from media/forum blogs, and hosting SEM at competitive prices. Integrated marketing: brand promotion, investment promotion, exhibition promotion, product promotion, list marketing, public relations, listing promotion, tourism promotion and event marketing.