Jinjiang Multi-Delicious Foods Co. After more than 10 years of operation, DuoDiYi has always insisted on taking root in the local community, interpreting Chinese connotations in a western way, and walking out of a unique development path of "Chinese flavor, DuoDiYi". The company has now passed ISO9001, ISO14001 and ISO22000 system certification, QS, hsp certification system, is a set of brand operations, logistics and distribution, production and R & D as one of the integrated Western-style catering enterprises. Innovative business model, 1 +1>11 business philosophy and many leading initiatives to make its industry known as "China's Western-style catering innovation and operation experts.
The company operates two brands, "More Delicious" and "Donut", in which the brand "More Delicious" is the first to carry out independent innovation based on the advantages of localization, and stands out in many local Western-style fast food brands. With the core value of "Happy Chinese Taste", it aims to create more new consumer experiences with the charm of Chinese culture, infect young people with the spirit of "Believe in my way, I can create miracles", and "Yes Do My Way (by my way)". Yes Do My Way" is its advertising appeal, and its unique brand image has won wide recognition from a new generation of young Chinese consumers. At present, the brand has developed more than 100 chain stores, covering most of the provinces and cities across the country, and has become the benchmark brand of local Western-style fast food.
In addition, the company's logistics brand is currently one of the most influential Western-style catering logistics brand. After more than 10 years of development, she is well aware of the market customer needs, in addition to providing products and raw materials to provide Western-style catering system solutions. At present, Multi-taste Logistics has set up a logistics center in Jinjiang headquarters and a logistics center in Jinhua, Zhejiang Province, and has also integrated many famous brands at home and abroad, such as global professional manufacturers of western food materials, such as "Tyson, Nestle, Pepsi, Yilin, Unilever, Maxim, Mecon, Aji, Shengnong, Hsinchang", etc., and has contributed to the development of the business of more than 1,000 restaurant customers nationwide. The development of the business has helped.
Beginning in 2010, in addition to the headquarters in Anhai, DuoYiYi Enterprise will include seven subsidiaries, including Fujian Jinjiang DuoYiYi Food Co. Ltd. and Wuhan Stone Trading Co., Ltd. and other seven subsidiaries, in addition to Shandong Tasty Food Co. In addition, in addition to the two brands "More Delicious" and "Donut", three other brands will be launched, including a new restaurant brand, a noodle shop brand and a food production brand. A series of initiatives will gradually promote more delicious into the group.