It is not a simple matter to open a shop to purchase goods. Shopkeepers need to have a keen sense of smell and information acquisition ability to open stores and purchase goods. For example, with the coming of winter, there is a great demand for air conditioning in large and medium-sized cities with high living standards and coastal open cities with relatively developed economies, while there is a great demand for heating in towns and villages. Opening a store to purchase goods by market information can be summarized as knowing yourself, knowing the goods, knowing people and knowing the time.
1. Knowing what you already know means knowing your sales situation and possible changes: knowing your existing inventory (or source of goods) and signing contracts with foreign countries; Know your own manpower, material resources, financial resources and the advantages and disadvantages of your environment. For example, there is an individual shopkeeper who deals in fishing gear.
I used to run a clothing business. A few years ago, I learned that the number of amateur anglers is increasing, and there is a great market demand for fishing gear. There is no fishing gear business department in the town. At this time, my own clothing business has been impacted by several well-funded and well-established enterprises. According to my own strength, the boss seized the opportunity and switched to fishing gear business. So far, this store is still a large local enterprise with good benefits.
2. Know yourself. It means to understand the business activities of peers, including sales, inventory, business characteristics, strategies and methods. Only in this way can we surprise and win by surprise. As the saying goes, know yourself and know yourself.
4. Intimacy. It refers to understanding the psychological motivation of consumers, including rationality, emotion and preference, and understanding the number, type and structure of consumers in the supply area, including population, education level and income level of various occupations. For example, the self-employed who run the clothing business next to a university are mainly college students.
The consumption characteristics of college students, such as cultural quality, appreciation level and economic ability, should be taken into account, so the clothes purchased should be cheap, with ordinary texture, but fashionable and chic, lively and generous.
5. Know when to know when. It means understanding the political and economic situation and seasonal climate change. And analyze the impact on the market these days. The political turmoil has brought about the instability of the economic situation and directly affected the economic situation. For example, on the Hong Kong issue, Hong Kong Governor Chris PATTEN made remarks that ran counter to the spirit of the Sino-British Joint Declaration and Memorandum of Understanding. The China Government adheres to its own principles and stand and resolutely implements the draft Basic Law of the Hong Kong Special Administrative Region. Because China and Britain are tit for tat on this issue, it has a certain impact on both economies. The Hong Kong stock market plummeted as a result, which is an obvious example.