The following are a few aspects to pay attention to and learn:
One, if you have no previous product experience, and are now or will soon be in the position of product, congratulations, it means that you are in the logic, creativity, imagination, ability to learn, ability to execute, ability to communicate with one or more outstanding places. However, you are not yet qualified for a product role because you do not yet understand the business. Familiarity with the business contains a number of aspects: business processes, details of their own products, user profiles, user needs, competitor dynamics
1, familiar with the business process. Business process determines the logic of your product, for example, you do a product to sell houses, then you have to understand the process of selling houses, what the user does at each time, what the real estate consultant does, how the broker, how the sales office with. Only familiar with the business process, you can make the right product, you know the product which logic is the core, which can be deleted, so that the logic of the product to be more concise.
2. Familiarize yourself with product details. If you want to do a good job, you have to be good at it first. Have a very clear understanding of their own products, know its inner connection, it can currently solve the problem of what, to do a detailed analysis. At this stage, you can take the previous documents and flow charts and analyze them well, and consult your mentor if you don't understand. Understand the details of the product and the business, try to understand the product-related personnel to understand the relevant points to be comprehensive. Here is a tip, if you are new to a company, see if the company has a product related to the seniority of the older testers, go ask him on it, he understands the details may be more than any other person, tried and true.
3, understand the user profile. Earlier we talked about business processes and knowing how the business is conducted. In addition to this, it is necessary to know what the user is doing in each business scenario, why the user has to do so, and truly understand the user's behavior and psychology, in order to properly solve the user's pain points. As for how to build a user profile, this place will not say, there are many ways, if necessary, can be shared in the next article. The simplest and most brutal way is to ask the business or customer service and other colleagues who have close dealings with customers. If you can't, just go for a shift experience and you'll understand.
4, understand user needs. User needs come from the business. Listening to user feedback at all stages of the business chain helps you discover the core issues faced by users at each stage, and the more familiar you are with the business, the easier it is to more accurately grasp the user's pain points, and the product features will only be useful if you make them.
5, pay attention to the dynamics of competing products. Each product manager should pay attention to all similar products in the industry, always pay attention to the dynamics of competing products, peers do a good job, learn from the peers, peers have any new features released, experience analysis, their own products to do further optimization. Each product manager downloads dozens of peer apps on his cell phone, which is quite a normal thing.
Two, a clear goal product newcomers received a demand often make a mistake - the boss said to do! Up on the start, drawing prototypes, write documents, follow the design and development of two weeks, entangled in the interaction and visual details, and then wind up doing, the function is also realized, but it seems that I do not know how to do. This ignores the most central point of making a product: what is the goal of making this product? As mentioned in the previous article, the product is to serve the business, the vast majority of products have their own business objectives, each product feature is to achieve a certain value enhancement efforts. I used to do e-commerce products, demand review must be asked the question: this feature will be on the turnover will have how to improve? Is there any data to support? Is there any similar e-commerce site that has done this and achieved good results? If I can not answer the above questions, this feature will not be done. No matter what you do, planning an event or making a product, the first thing to do is to clarify the goal. A clear goal orientation allows you to focus more on features that enhance your business goals, rather than features that look interesting and pleasing but have no substance. For example, in order to promote user activity on your platform, you made a product feature of daily check-ins. The measure of how well you have done is not whether the interface is friendly or not, but whether the number of people who use the check-in feature meets the expectation and whether the platform's return visit rate increases or not. In the process of subsequent product iteration, you need to find ways to constantly improve the number of daily check-in and return visit rate, so that the idea made is a useful product.
Three, find the right person to do the right thing in fact, work you will find that in a huge line of business, you do is only a very small part of it, whether it is a product or operation, you will spend most of the time on communication, communication, in addition to mastering the necessary communication skills, find the right person is very important. As a new product manager, sometimes you will be needed to solve some bugs, find a development brother A, he said this is not his problem here, have to find B, find B, B and said this is a historical legacy of the previous group to do, have to go to that group to ask, to find the group before the development of the C, C said to look for the D, which does not include the middle of the meeting can not be communicated in a timely manner. This does not include the case where someone is in the middle of a meeting and can't communicate in time. Communication process, such as the above things often happen, there may be a very small problem, pulling the pull on the group of more than a dozen development brother, and most of the people here are not related to, but also delayed most of the day, the work efficiency is extremely low. So in addition to understanding what the group does, it is necessary to understand the company's organizational structure, to understand the company's each group is probably doing which aspect of the work. For products, it is necessary to know which product line each development team corresponds to, whether it is front-end or back-end. In the usual communication process, it is difficult to tell you who is responsible for where the work, this only rely on their own records in the work process, out of a problem to find the corresponding person, and then encountered the same or similar problems directly to find him to reduce the cost of communication.
Four, learn to do things in multiple threads when you start to enter the industry, you will find that you are no longer simply draw a prototype to follow up on the development, you may have to follow up on several small products, docking operations needs, follow up on the design and development, dealing with temporary bugs, the most fatal is to participate in a variety of meetings. All day long is the meeting, there is no time to do their own thing, often almost to lunch time, found that the morning seems to have done nothing. To deal with the more things, the clearer the idea should be, otherwise it will be busy, inefficient, every thing is not well handled, so we must learn to do things multi-threaded. Here are some tips for you: 1, every morning to the company's first thing, with a note to write down today's work items, ranked important and urgent priority to determine what to do first after what to do, sticky notes help you sort out the work items, clear thinking, do things more orderly, every finished ticking, but also easy to have a sense of accomplishment. When you get used to it, you can slowly get rid of the sticky notes, but the first thing every morning to sort out the day's work items, this is a must. 2, at the same time, only focus on one thing, do not do this when you still think of that has not been done, things always have to be completed one by one, only focused on the efficiency will be high. Each work item is estimated a time node, in the estimated time to complete, so that you can develop good habits.3, for some trivial daily work items, focus on time to deal with. For example, the product tends to operate a whitelist or something, always from time to time there are operations to find over, so many operations, can not be received every time, you can agree on a point in time, such as every day between 5:00-5:30 p.m. to open the whitelist. 4, if you follow up on several products at the same time the progress of the current progress of each product can be listed in excel table, to which link, what problems, timely solution, every day in the form of the current progress of each product, to which link, what problems, timely solution, every day in the form of the current progress of each product. Problems, timely solution, update the progress in the table every day, so you can control the progress very intuitively, will not be messed up.
Fifth, finally, want to do more important than the first think and then do. Think thoroughly, do not bother. 1, draw flow charts, the realization of each product feature is not as simple as it seems on the surface, you need to think of more complexity, think clearly about all the circumstances, and then put pen to paper. 2, follow up on the progress of the product, the design and development process, to think clearly about every detail, do not miss any link, it is likely that because of an icon forget to design, delay the development progress of half a day. It is very likely that if you forget to design an icon, you will delay the development progress for half a day. Think through every detail, anticipate risks, and set aside a certain amount of time, so as to ensure that the product is on time. 3, more thinking in the usual. When you go to work you have a variety of things to follow up, rarely have time to think, put more thinking in the usual. When you squeeze the subway in the morning, you can think about what you want to do today; when you eat lunch, you can think about the progress of the product there is no negligence; the weekend you can summarize this week's work, think about what can be optimized.