(1) Brand-new products

This product has never appeared in the market, and it is a new product launched to meet the needs of customers and open up a brand-new market, such as property-based hotels and the most upscale hotels newly built in the local area. Brand-new hotel products have a long development cycle, more investment and greater risks.

(II) Replacing new products

Replacing new products refers to products generated after major reform of existing products. For example, in the past summer, hotel rooms used general split air conditioners and changed them into central air conditioners; The restaurant has developed from a pure catering product to a two-in-one product of catering and entertainment.

(3) improving new products

improving new products does not make major changes to the original products, but only makes partial changes to them, such as adding free extra bed service for children or extending service hours in restaurants. Introducing and improving new products is an important means for hotels to attract customers, maintain and expand the market.

(4) imitation new products

imitation new products refer to products that already exist in the market and are operated by hotels after imitation. Imitation is an important competitive strategy. Because of the large investment and risks of brand-new products, many hotels are often not the first to bear the brunt, but wait and see. When a hotel product is popular in the market, other hotels quickly copy it and push it to the market.

expanding information

what the hotel industry should think about now is how to create a diversified product model and a matrix product combination in the scale formed by standardization, and accept consumers' expectations for the upgrading of hotel product consumption through diversification.

For example, can more IP theme designs be introduced into hotel rooms, and can the lobby space of the hotel be integrated with the interactive experience of cutting-edge technology, so that guests can experience different new experiences in different scenes during the whole stay of the hotel, instead of simply satisfying the problems of eating and sleeping.

Baidu encyclopedia-new hotel products