The name of a sole proprietorship is as simple and straightforward as possible. This makes it easy for consumers to remember. And the shorter the name the easier it is to spread out. The sole proprietorship enterprise is an unincorporated enterprise and does not have legal personality. Name should be in accordance with national regulations, can not use the state does not allow the use of words: limited, limited liability and company. Specifically, we should pay attention to:

1. The sole proprietor of the enterprise name should avoid using biased words, difficult words. Too partial too difficult words are not familiar or even do not recognize, then how to remember your company it, this is not conducive to the development of the company. Sole proprietorship enterprise name should be up-to-date, contemporary, keep up with the trend, easy to get everyone's recognition.

2. The sole proprietorship should have its own characteristics, to prevent similarities with others, confusing the memory of the masses. There are characteristics also easy to deepen the impression of the masses.

3. The name of the sole proprietorship should be catchy and bold, giving a certain impact, shock, so that it is easy to leave a deep impression on the masses.

Legal basis:

"The People's Republic of China **** and the State of Individually Owned Enterprises Law"

Article 1 In order to regulate the behavior of individually owned enterprises, to protect the lawful rights and interests of the investors and creditors of the individually owned enterprises, to maintain the social and economic order, and to promote the development of the socialist market economy, in accordance with the Constitution, the formulation of this Law.

Article 2 A sole proprietorship enterprise, as referred to in this Law, means a business entity established within the territory of China in accordance with this Law, invested in by a natural person, the property of which is owned by the investor individually, and for which the investor bears unlimited liability for the debts of the enterprise with his personal property.

Article 3 A wholly individually owned enterprise shall have its domicile at the place where its principal office is located.

Article 4 A wholly individually owned enterprise must abide by the laws and administrative regulations, abide by the principle of honesty and credit, and shall not harm the interests of the public.

Wholly-owned individual enterprises shall fulfill their tax obligations in accordance with the law.

Derivative question:

What is the meaning of a sole proprietorship? Answer:

Sole proprietorship, that is, an enterprise that is operated with personal capital, owned and controlled by an individual, and in which the individual bears the business risks and enjoys all the business income. Sole proprietorship operated in the form of sole proprietorship has unlimited financial responsibility, the borrower can withhold the owner's personal property in bankruptcy.