Industry SMS is a group SMS service product that is different from marketing SMS. All SMS that do not involve marketing content are classified as industry SMS. Including verification class SMS, notification class SMS, trigger class SMS and so on.
Some people will put the membership marketing SMS will also be attributed to the industry SMS, but there is a certain difference between marketing and big data marketing.
I'm not going to talk about this for a while, let's talk about what the industry SMS contains:
First, verification of the registration field: this type of mainly used to verify the code place, such as online transactions, transfer, payment, account login, password change, identity verification, or registration of a website or application software in order to ensure that the safety of the user's information are in the form of requesting a customer verification code for verification, this type of verification code application is generally used to verify that the customer's information is safe and secure. The application of this kind of verification code is generally used by enterprises and professional cell phone text messaging companies in the technical docking call interface, so as to realize the user side and the service enterprise information verification, in order to protect the security of using customers.
For example, the following:
Second, the notification class industry SMS: this kind of general enterprises and institutions of the internal notification, bank consumption changes and reminder notification, e-commerce, logistics, order service notification, member of the integral change notification, the property payment notice, etc., generally between the enterprise and the end customer in order to communicate with the convenience of the use of the mass text messaging website directly through the mass SMS software a one-time editorial content, a one-time import number, a one-time import number, and a one-time user can be used to send the message to the customer. Content, a one-time import number, a key to trigger the form of external dissemination of information. This kind of SMS greatly improves the administrative efficiency of the service units.
Third, the trigger class SMS: this type of SMS is generally requested by the end customer initiative, the system will then make a response to the customer, the trigger class SMS refers to the ability to achieve a rapid response to the trigger demand, usually with the office system of the enterprise want to combine the common trigger class SMS:
① Verification code to confirm the class,
② Self-help query class, such as member information,
② Self-help query class, such as member information,<
③ LBS trigger class, such as scenic spots, hotel welcome speech,
④ entertainment and interactive class, such as on-site SMS dating, lottery interaction.
Fourth, marketing SMS:
When it comes to member SMS, everyone should not be unfamiliar with it, for example, the notification reminder SMS of water, electricity and gas in daily life, and the promotional activities information pushed by member supermarkets, and so on. Member SMS marketing is based on the enterprise member member maintenance and re-development, is the enterprise to provide value-added services to members, then, member SMS marketing why by the majority of enterprise users trust?
Member SMS marketing is a kind of point-to-point one-to-one marketing, is a member of the new or activity push must be clear, because for different purposes and needs, there will be different ways to push, of course, will produce different results, and, as a businessman, we always have to bear in mind that member SMS marketing is the best way to deliver services and corporate brand, can not blindly pursuit of short-term benefits. Group texting or blind texting, disrupting the market order and affecting members' lives!
Stores want to attract traffic, the first thing that comes to mind for store merchants is to carry out membership marketing. The member marketing SMS has become a prerequisite for many stores to carry out member marketing, common member marketing include:
1. member pull new: member pull new, in the SMS marketing solution is one of the most demanded business, the enterprise through the SMS text or short link, guide the intention of the user to register, login or participate in the special activities, especially in the field of finance, automobile, etc., the application of the more extensive;< /p>
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2. Activity Push: The push of promotional activity information is also more common. Enterprises push activity information to member users through the SMS platform, which is not only a kind of value-added service for enterprise members, but also a common means to promote member consumption, especially in the exhibition planning enterprises, e-commerce platforms, supermarkets, etc. The application is more widely used;
3. Lost User Wake-up Calls: For Small and medium-sized enterprises, due to the products, services, etc. are not synchronized, the proportion of lost users is relatively large, we can use the user's previous purchase records, participate in the activities of the record and other information, the use of SMS platforms will be the information pushed to such users, but also a better means of expanding customers, and generally this type of user turnover is also a larger proportion, especially in the application of the information procurement class of enterprises and other applications more;
The following is a list of some common industry SMS application industry for your reference:First, the hotel industry
The hotel industry trigger SMS is mainly applied to: the opening of the membership card, recharge consumption, booking reminder, hang up text messages, etc., the opening of the membership card, in order to be able to allow members to feel the warmth and timely service of the hotel, can be set up for the opening of the card that is triggered by the text message, the customer to get a membership card, and also receive a text message reminder of the hotel. At the same time, also received the hotel SMS reminder, the hotel's services have been further enhanced. In order to ensure customer satisfaction and occupancy rate and improve the service quality when the customer booked a room successfully, it can be set to remind the successful booking of the room. Example SMS:
Second, the apparel industry
The apparel industry's trigger SMS is mainly used in the membership card processing, consumption points, points redemption reminder, satisfaction evaluation, etc., so that the customer in the process of consumption in the store, the whole tracking service, improve customer satisfaction, promote customer follow-up consumption.
Third, the financial industry
In the financial industry, customers are concerned about the safety of funds, but also need to understand the new dynamics of the industry, through instant triggering, you can let the customer know in a timely manner to their own capital changes, a new round of financing projects and so on. The financial industry has its own system, we can provide SDK interface to help companies realize the SMS instant trigger.
Fourth, the hair industry
Hairdressing industry consumption frequency is relatively high, for the maintenance of old customers is more important, and these two industries, mainly using membership, that needle customer maintenance, promote customer consumption is particularly important. By triggering the SMS can let customers rest assured that consumption, rest assured that the stored value, membership card can also enjoy the bank card-like service.
Fifth, the car service club
Car beauty decoration, service clubs, car wash on the use of triggered SMS, mainly in the car wash card, rechargeable card and consumption, so that customers each time after spending or recharging, can be clear about their card balance.
Six, other industries
Industry SMS can be used in a wide range of industries, in addition to the above list of several industries, there are common restaurant booking SMS, photography, property and so on. Trigger SMS common use of banking, website registration verification code, hang up SMS, etc.
In addition to the industry SMS there are many areas, as long as the content of the SMS from beginning to end does not involve promotion, publicity, marketing class of the SMS is the industry SMS, the general industry SMS when you can apply for the audit-free procedures to reduce the process of SMS, improve the efficiency of the mass mailing of the SMS.
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