(1) Choose the type of case

A case, also called a case or an example, refers to a real scene described objectively by certain audio-visual media, such as words, recordings and videos. As a research tool, it has long been widely used in the technical research of social sciences. People often classify cases into two categories: descriptive evaluation type and analytical decision-making type. Descriptive evaluation cases describe the whole process of solving some management problems, including their actual consequences. In this way, the analysis task left to students is only to analyze and evaluate the practices afterwards, so as to gain some experience and lessons from them. However, the analysis and decision-making case only introduces a problem to be solved. < P > Students will analyze it and put forward countermeasures. Obviously, analyzing decision-making cases is better than describing evaluation cases in the function of cultivating students' ability to analyze and solve problems.

(II) Purpose of case teaching

The purpose of case teaching is mainly to cultivate students' ability to work independently. This work ability has a wide range of connotations, which summarizes all the main abilities that students need to manage their career in the future, including:

1. Cultivate students' self-learning ability (reading quickly, making notes, grasping the main points, outlining questions, searching materials, deduction and induction, calculation, etc.);

2. Cultivate students' ability to solve problems (finding and grasping problems, distinguishing priorities, reasons, formulating targeted solutions to problems, weighing and choosing, summarizing and evaluating, etc.);

3. Cultivating students' interpersonal skills (written and oral expression, debate and listening, group organization and management, etc.) waits for all aspects.

(3) Main links of case analysis

1. Read the case and make personal analysis;

2, group discussion, form a * * * knowledge;

3, class speech, class discussion;

4. Summarize and promote internalization.

(4) Requirements for case analysis

1. It is to make a profound and meaningful analysis of the designated cases to be discussed collectively, including finding out the problems and opportunities in the scenarios described by the cases, finding out the causes of the problems and the relationship between the priorities of the problems,

drawing up various targeted alternative action plans, putting forward their respective supporting arguments, weighing and comparing them, making a choice from them, and making a final decision.

2. Express your analysis in a strict logical, clear and organized oral way;

3. Learning records should be made in case study;

4. Views and requirements for writing a written case analysis report.

(V) Assessment of case analysis

1. Specific assessment criteria require answering the main points of basic theories used in case analysis, and making appropriate analysis, explanation and explanation in combination with the specific circumstances provided by the case. At the same time, we should also pay attention to the sufficiency, logic and integrity of the analysis process.

2. Assessment method

(1) The teacher in charge of this course will arrange a group discussion, make a speech in class, or submit a written report, which will be recorded in the usual grades;

(2) Complete the case analysis questions in the homework and record them in the formative assessment results;

(3) Complete the case analysis questions in the final exam and record them in the final assessment results.