Not everyone can do the design of catering logo. It is a relatively technical job, which requires a solid aesthetic foundation and unique inspiration and creativity. When designing catering signs, we should pay attention to the following basic principles:

In order to make the signs leave a deep impression in the public's mind, which is easy to attract attention and identify instantly, we need to make the signs tend to be concise and distinctive according to the visual design principles. Logo is a kind of symbol, which can make people know its meaning at a glance without being too abstract in design, and at the same time, it is not lacking in shock. After all, it is impossible to have a commentator next to every logo to explain its meaning to people.

Take western food as an example. Western restaurants attach great importance to how signs bring shock to people. For example, "Uncle McDonald", as we mentioned in "The Power of Virtual Spokesperson", Uncle McDonald is the second person after Santa Claus in the eyes of American children, and even the US President and many stars who have attracted attention are not as good as themselves. In another article, "Interpretation of the Meaning of the" Golden Double Arch "McDonald's LOGO to People", we also know that the impact and shock brought by McDonald's iconic "M" to people's hearts is not only the symbol of McDonald's, but also conveys its business philosophy and business demands. Even KFC, the old rival of McDonald's, is one of the most familiar western-style fast food brands in China. The white-haired and amiable Colonel Sanders also brought KFC's fast food culture to a foreign country and took root in a foreign land. When it comes to KFC, the first reaction in most people's hearts must be Colonel Sanders.

I believe that a logo with no characteristics and artistic beauty is hard to accept, and what's more, it will make guests distrust the taste and quality of the food in the restaurant. An excellent restaurant logo must be unique, which can not only show the restaurant's personality, but also give people a strong visual impression. In order to make the logo unique, it is necessary to carry out some reasonable graphic processing appropriately. The so-called art has no borders. When designing, we should avoid some common international taboos, pay attention to international universality, consider all possibilities, and also mix some characteristic elements, so as to make the restaurant's identification mark closer to internationalization, so as to gain more people's favor and affirmation.

after the final scheme of the logo is determined, it is forbidden to change it at will. Long-term consistent use will not only make it easier for the public to recognize it, but also make it easier to remember the overall characteristics of the brand. The use of color can't be ignored, too. Color helps logo to create a distinctive and unique personality. Standard color is the characteristic transmission element of an enterprise and can express itself in various environments.

excellent logo design can arouse people's emotion, impress and infect people from another side, increase the intimacy for the restaurant, and be of great benefit to establishing the image of the restaurant and increasing the income.

I hope it helps you.