Current location - Recipe Complete Network - Catering franchise - Agricultural products are difficult to sell? 9 ways to promote agricultural products, handle 1 kind of not make money is difficult
Agricultural products are difficult to sell? 9 ways to promote agricultural products, handle 1 kind of not make money is difficult
Agricultural products are different from the FMCG in our lives, it has its own unique way of selling, a lot of farmers produce agricultural products at very low prices directly to wholesale buyers, which in today's and even later agricultural market will be less and less, a lot of agricultural products produced by farmers have also begun to use advanced science and technology to package their own agricultural specialties, not only to sell at a high price, but also led to the surrounding relatives and villagers of the rich, promote the local Economic growth. Very desirable. The following is the cloud on the view of the exhibition online searching and organizing 9 kinds of agricultural products selling mode, also for small and medium-sized farmers independent reference. 1, agricultural products + visual agriculture visual agriculture is a new trend, in the Internet, Internet of Things, cloud computing, artificial intelligence, big data technology support, coupled with the help of video technology, can make agricultural products breeding process to achieve real-time exhibition, production management, growing up process at a glance. It can promote end-user trust and realize brand premium value-added. Through visual agriculture can effectively solve the three major problems of traditional agricultural market access, capital shortage and food safety, and export high-quality ecological agricultural products to retail terminals. At present, this is basically consistent with the direction of the Cloud View Internet of Things Traceability Display Platform, which can realize the maximization of the farm owner's income.2. Agricultural products + food and beverage customers can not only directly consume agricultural products, but also indirectly through the food and beverage stores, food and beverage e-commerce platforms, etc., so it can be through the creation of a special food and beverage interactive experience of agricultural products, agricultural products of the origin and the customer real interaction, which can quickly realize the sale of agricultural products.3, Agricultural products + adoption of agricultural products adoption refers to the production side in accordance with the customer order quantity, specifications customized production farming, is conducive to reducing the risk cost, and rapid return of production funds. Farmers should actively explore the adoption mode, to achieve multi-channel sales. 4, agricultural products + micro-agricultural products + micro-agricultural business form, now a lot of friends in the circle of friends in the do, do good or bad mixed reviews, do not have to do the same thing is to make the production of agricultural products breeding site photos into pictures to share to the circle of friends, the micro-letter group to achieve the user for your agricultural products of a good impression, so as to stimulate the psychology of the purchase. Agricultural products + micro business in the premise of ensuring the quality of agricultural products, to do a good job of branding, supply chain distribution and customer service. 5, agricultural products + community community is a valuable piece of fertile ground on the Internet, for agricultural products is also applicable, the community is a collection of interest, high-quality content, considerate service, eco-products and the combination of the production of agricultural products on the hometown of the social topics that will lead to the community collective purchasing to realize the agricultural products. 6, agricultural products + net red net red economy is the emerging Internet economy, applied to the field of agricultural products can help rural poverty alleviation and enrichment, to create a net red brand of agricultural products, not only to solve the sales of local agricultural products, but also can be derived from different kinds of agricultural products downstream products. 7, agricultural products + crowdfunding agricultural products crowdfunding is the crowdfunding platform for agricultural products in the sale of goods, can effectively solve the problem of agricultural products stalled sales, Poor circulation caused by the sales problem, open a crowdfunding project is not difficult, but to carefully polish the value of agricultural products is the king.8, agricultural products + e-commerce agricultural products e-commerce model is simply the use of the Internet e-commerce platforms to sell goods, such as Taobao, Jingdong, Yanzhou selection of large e-commerce platforms to assist in the sale of goods. If you choose this mode, take into account the form of bar agricultural products branding, gifting, specialization. 9, agricultural products + direct sales store agricultural products direct sales store can reduce the circulation of agricultural products, reduce the number of intermediaries, the real high-quality agricultural products in return to the end customer, the direct sales store mode more should have the government and agricultural leaders involved in carrying out for the benefit of more farmers, agricultural products + direct sales store + traceability mode is also conducive to the Promotion. The above nine kinds of agricultural products to promote the way, basically covers all the current way of selling agricultural products, some suitable for larger farmers, some suitable for small farmers, digging deep into any of them can be realized in agricultural products to improve sales, agricultural products to build the brand, agricultural products is the most important is high quality, only high quality in order to harvest the final loyal user groups, on this basis to establish a variety of marketing models to play in order to Work, otherwise poor quality, play again smart, will be twice the effort, and quality improvement, to be widely announced to the public, with the cloud on the exhibition traceability system to do a good job of quality and origin traceability, in order to maximize the quality of agricultural specialties, to the millions of farmers to bring the fruits of the harvest.