1. Resources: refers to the assets that the company can buy or sell.
In the process of identifying resources, we need to pay attention to two key points. First of all, there are two kinds of enterprise resources, one is tangible resources and the other is intangible resources, which can be transformed into each other. Secondly, it doesn't matter how many resources the company has, what matters is how many resources it can use.
Companies can also change the types of resources through some commercial activities. Apple, for example, can use brand resources to attract more suppliers, thus occupying a certain dominance in the negotiation process.
2. Mode: refers to the operating mode of the company to produce products or services.
The best way to understand a company's model is to imagine what problems the company needs to solve repeatedly in the process of expanding its business.
3. Concept: refers to the company's standard for allocating resources.
Observing a company's income composition, cost structure and core users, and figuring out what the company's main income is and what the core users are like, this information will help you understand the decision-making preferences of managers, so as to judge the company's values, that is, the company's philosophy.
For example, Haidilao's resources include tens of thousands of employees, hundreds of stores, stable and sufficient ingredients, special hot pot bottom material formula, store information system, a lot of cash and brand resources including Haidilao.
Its mode, on the surface, is to provide users with delicious hot pot, but in fact it is a whole set of processes to provide users with better experience and service.
Haidilao defines itself not only as a high-end restaurant that provides hot pot, although whenever people mention hot pot, Haidilao will be the first thing that comes to mind. However, Haidilao defines itself as an open social platform that combines traditional catering and mobile Internet.
Behind the "abnormal service" of Haidilao, it actually expresses the customer concept that Haidilao is ahead of many catering enterprises-putting customer satisfaction and loyalty first.
By improving customer satisfaction and making them loyal to the brand, this is the fundamental purpose of "abnormal service" and the magic weapon for Haidilao to win in the catering industry for so many years.
Therefore, all the resource allocation of Haidilao is centered on improving customer satisfaction and loyalty. For example, in order to reduce the loss rate of waiting customers and improve the dining experience of customers, Haidilao has implanted a self-developed "Haihai Game Platform" in WeChat official account for customers to socialize and PK, and established a membership system to digitize user behavior and customize membership services, such as reusing historical menus, customizing tastes, and intelligent recommendations.
Next, use this model to analyze the falcon tribe.
Falcon tribe's resources include Falcon tribe's brand assets, Falcon tribe's office space and staffing, training companies and other institutions that cooperate with Falcon tribe, and Falcon tribe's export channels.
The falcon tribe's model is to incubate professional trainers and transport mature trainers to all parts of the country for teaching.
The idea of Falcon Tribe is to upgrade training technology, promote the development of the industry and build the industrial chain of copyright courses in China.
This is a complicated system.
Despite this analysis, I have some answers or breakthroughs to the problems discussed before.
But I know that to reach the top, we must study different climbing routes.
Therefore, for complex systems, we can't use linear thinking to say which cause leads to which result-often many reasons lead to a result.
Therefore, you need to create conditions to try every possible path.
One day, you will find that way.