The catering industry gives the impression of being an older industry, while e-commerce is an emerging development of a technology-rich technology. But if we study the characteristics of the catering industry, we can find that this traditional industry has the characteristics suitable for the use of e-commerce technology.

First, China's catering industry is centered on small and medium-sized enterprises (SMEs), of which the state-owned component accounts for more than 1%, so most of the catering bosses want to reduce costs and improve profits through e-commerce. Fast food industry is the most sensitive to the technology of the modern catering industry, with the introduction of technology, formulas, equipment and talent, with an annual incremental increase of more than 20% of the turnover in the rapid development. The wealth effect of technological innovation on the many traditional catering business stimulus is great, we are looking for a safe, stable, green, fast value-added

Second, e-commerce is essentially a service economy, and neither China nor the world there is no other industry than the catering industry is more proficient in the service economy. The significant feature of the service industry is the flexibility of the business mode, all customer-centered, the two can be said to be different. Green marketing as a new marketing concept, is an important feature of e-commerce, but also gradually accepted and valued by the modern catering industry. Green marketing requires catering enterprises to strengthen technological transformation, the introduction of environmentally friendly equipment at the same time, and actively carry out catering e-commerce, give full play to e-commerce green, audience and other tourism services supporting the characteristics of environmental benefits, social benefits and economic benefits of the unity.

Third, the catering industry is a big small industry. Big on the big in the people to food for days, small on the small in it all over the streets and alleys, dining in a variety of ways, flexible business mechanism, price, personalized characteristics of the rich and frugal by the people is very fully embodied. E-commerce is a flexible customization, personalized service mode of production, the two have the economic sense of isomorphism. Franchise, chain stores, brand effect, e-logistics and distribution are the strong points of e-commerce, because of the dispersion of food and beverage, is particularly suitable for the aggregation of the network, so the catering industry is not only suitable for the development of e-commerce, and it is possible to become the first profitable industry.