Hotel tourists are divided into: high-end business guests, leisure and holiday individuals, reservation center guests, business conference teams, domestic and international tourism standard teams, go on road trip individuals, uninvited individuals, students, government conference teams and banquets, exhibition company cooperation, exhibition business guests, etc.

1. Business guests: guests who often travel or come to the local area for business.

2. contracted customers: guests who have signed a long-term rental apartment with the hotel.

3. FIT: Guests staying around the hotel.

4. Tour groups and large-scale conference guests: This category refers to the group of guests staying in the hotel.

an important part of the expansion data

positioning is the demand analysis of the hotel's target customers. It is a common practice in the international hotel industry to classify the hotel target customers. The standards and methods of customer source division of multinational hotel management groups are similar, but individual names are different.

In fact, hotel tourists need to be systematically analyzed and screened. For example, business guests need to focus on meeting the requirements of business travel. These guests pay more attention to the level of the hotel, which shows their dignity and are not sensitive to the price. Tourists, on the other hand, are sensitive to price and have more personalized needs for the environment and services. Different customer groups show completely different characteristics.

At the same time, there are high-spending guests and low-spending guests among business guests. There are low-consumption teams and high-consumption teams in the tourism team, so there is a difference in the grade specifications of the hotel. We should also consider the age group, hobbies, consumption habits, etc. Only after multi-latitude analysis can we finally find the target customers who are most suitable for our hotel positioning.