At present, there are more than 50,000 furniture enterprises in China, with more than 5 million employees. In 2006, the total output value of the national furniture industry reached 430 billion yuan, and the total production scale has become a major furniture producer in the world. Furniture exports have developed rapidly. Since 2004, China has surpassed Italy in furniture export, becoming the largest furniture exporter in the world, with exporting countries covering 200 countries and regions around the world. On the technical equipment of the production line of furniture enterprises, vigorously develop and introduce new technologies, fully adopt advanced technologies and equipment, and improve the basic construction and production conditions day by day; In the design of furniture products, many enterprises adopt the way of "going out, please come in" and hire famous foreign designers such as Italy, Canada and France to cooperate in the development, and the technical content of the products is constantly improving. Due to the continuous improvement of technical equipment and the improvement of product design level, the market competitiveness of enterprises has been enhanced and a number of well-known brands have emerged. The main furniture producing areas in China are mainly distributed in Pearl River Delta (mainly Dongguan, Shenzhen, Guangzhou, Shunde and Zhongshan), Yangtze River Delta (mainly Shanghai, Suzhou, Changzhou, Hangzhou, Wenzhou, Yuhuan and Anji), Bohai Rim (mainly Beijing-Tianjin-Hebei, Shandong and East China) and Sichuan-Shaanxi producing areas centered on Chengdu and xi 'an. The vigorous development of furniture industry has promoted the development of upstream industrial chains related to furniture industry (such as wood processing industry, wood-based panel industry, leather industry, textile industry, metal products industry, etc.). The furniture industry has given birth to a huge demand for furniture raw materials. These materials are mainly solid wood and wood-based panels, followed by leather, cloth, metal profiles and glass, as well as bamboo and rattan. It also includes various hardware accessories, chemical paints, sponges and other auxiliary materials. The vigorous development of the furniture industry has also promoted the development of various large-scale professional raw material markets, such as Guangdong Shunde Longjiang Wood Wholesale Market, Dongguan Dalingshan Jilong Wood Market, Houjie Xingye Wood Decoration City, Nanhai Yanbu Dazhuanwan Partition City, Guangdong Yuzhu International Wood Wholesale Market and Guangzhou Tian Jian Plaza. Shunde longjiang town has become the largest distribution center of raw and auxiliary materials for urban furniture in China, with more than 800 suppliers of products and raw materials. The annual demand for wood in local and surrounding furniture manufacturing industry alone has exceeded 3.5 billion yuan. At present, longjiang town has four professional markets, namely Haojun Material City, Longshan Material City, Asia-Pacific International Wood City and Asia International Furniture Material Trading Center, forming a large-scale furniture material professional market group. The vigorous development of furniture industry has also promoted the development of related industries in furniture industry, such as woodworking machinery manufacturing, furniture hardware industry, coating industry, packaging box industry and so on.

Second, the problems in the development of furniture industry 1, small scale, low product level and poor production efficiency. Although there are a large number of furniture enterprises in China, most of them are small and medium-sized enterprises, and the proportion of enterprises above designated size is very low. The overall production level of furniture industry is in the mechanization stage, and many small and medium-sized enterprises are even in the semi-mechanization stage, while developed countries have realized full automation. The per capita labor productivity of furniture industry in China is only 1/20 to/10 of that of developed countries, and most enterprises are in a low-level and high-cost operating state, so economies of scale cannot be formed. 2, the technical content is not high, and the innovation ability is insufficient.

Design is the creation of product individuality and the soul of furniture products. However, at present, most domestic furniture enterprises do not have special design institutions and teams, and often rely on feeling and imagination to design. Some enterprises imitate the style of foreign brands and copy brand works, which makes the similarity of products in the furniture market very serious and eventually leads to vicious competition in the market. At present, the export of furniture mainly adopts OEM (OEM) method, and the foreign party provides the outline drawing. The task of enterprise design is only to convert outline drawing into machined part drawing. Due to the shortage of designers and the lack of creativity in design, the international competitiveness of the furniture industry is directly affected. Therefore, we should pay attention to improving the competitiveness of enterprises by relying on design innovation and technological innovation, increasing the proportion of middle and high-grade products, cultivating furniture product design talents with independent intellectual property rights and building a talent team. 3. Lack of well-known brands and vague corporate image.

There are many domestic furniture enterprises and brands, but few of them form a clear image among consumers. Even several well-known brands in China often only know their names, but they don't know the truth. Most enterprises have weak brand awareness due to their small scale and weak strength. The lack of brand has bound the furniture industry to become stronger and bigger. Brand is another important factor of enterprise's core competitiveness, and establishing real and long-term brand capital is more capable of letting enterprises control their own destiny. 4, the short-term behavior of enterprises, quality awareness is not strong.

Because furniture is a labor-intensive industry, the technology and equipment are relatively simple, the investment is not large, and the threshold is low, so the furniture industry in many places develops blindly, repeats construction, and competes at low level and low price. (1) vicious competition has led many enterprises to cut corners and lower standards, thus affecting the quality of furniture. (2) Using unqualified or non-compliant materials (such as boards with excessive formaldehyde) causes environmental pollution. However, some local governments regard it as a pillar industry, which leads to the continuous growth of enterprises, the blind expansion of production capacity and the excessive consumption of energy resources. 5. The export market is too concentrated.

The target market of China furniture enterprises is highly concentrated, with the United States ranking first, Asia and the European Union ranking second and third. This export model is easy to bury trade hidden dangers, especially in a short period of time, the growth rate of a certain country and a certain type of products is too fast, and it is also easy to cause importing countries to file anti-dumping lawsuits against furniture. The export of China furniture industry is growing too fast and the market is too concentrated. Once there is a serious trade friction, this labor-intensive industry, which has absorbed a large number of employed people, will be hit, and this influence will be difficult to eliminate in a short time. Therefore, enterprises should learn from it, actively expand diversified markets and develop diversified products. 6. The shortage of raw material resources restricts the further development of furniture industry.

The source of raw materials in furniture industry mainly refers to wood material resources. According to experts' estimation, wooden furniture accounts for 70% of furniture products. Among wooden furniture, solid wood accounts for about 40%, and wood-based panels account for about 60%. A large amount of wood needs to be imported, and many raw material exporting countries such as Indonesia have begun to restrict the export of logs. In the future, wood furniture enterprises may face the problem of raw material shortage. Improve the utilization rate of raw materials, seek newer furniture raw materials, improve wood properties, and speed up the research on the application technology and modification technology of industrial fast-growing wood and cork in furniture; Study on the Utilization of Broad-leaved Trees in Mixed Forests in South China: Developing new composite materials with wood-based panels as the main raw materials will be a problem that furniture industry must face in the future.

Third, the furniture industry market environment 1, foreign furniture market environment

With the rapid development of the global economy and the further expansion of the furniture market in developed countries, the internationalization of the global furniture industry has accelerated, and the scale of furniture production and market has been expanding. The furniture market has become one of the largest trade markets in the world. With the improvement of economy, the increase of people's income, the prosperity of housing construction and the increasing demand for furniture consumption in developed countries. It is predicted that in the next few years, the international furniture productivity will increase by about 3%-5% every year, while the furniture trade will increase by 7%-8% every year.