Compared with online stores, offline stores have one advantage: service. Because online stores can't provide face-to-face service, customers can't feel the enthusiasm of employees; Unlike offline stores, customers can be warmly welcomed when they enter the store. Sometimes a glass of water, a biscuit and a paper towel are all sharp tools to deepen customers' goodwill.

Digital store

Second, cultivate the good quality of employees.

Everyone likes to hear compliments and compliments from others. Training employees to praise customers appropriately at the right time may bring business. Take a few seconds to praise customers, for example, you are wearing a pair of beautiful shoes today, which will bring the store closer to customers. Besides, employees will be more polite to customers.

Three: Don't sell too much.

Nowadays, many young people don't want the shopping guide to follow them all the time, but hope that they can have a quiet shopping environment. To this end, many digital stores have built "unmanned stores" and "unmanned vending machines", which use technology to empower the digital development of stores, create personalized and customized shopping environments for customers, realize "do not disturb" operations, deepen customers' goodwill towards stores, and thus become repeat customers of stores.

Fourthly, the application of digital stores.

If the above points are software measures, then the fourth point is hardware measures, which is the premise of attracting customers. After the store enters the digital age, online platform membership marketing can help businesses retain "first repeat customers" and maintain "repeat customers". Merchants can send new product activity push to customers on the online applet, and customers can choose to click or not click according to their own preferences, giving consumers the choice, instead of "bombing" customers with phone calls and information as in the past.