how does Modern China Tea Shop build its brand?

For the owners who open tea shops, it is even more important to create their own tea shop brands, so as to establish a strong brand recognition and distinguish them from the market. As we all know, there is a tea shop in Changsha-Modern China Tea Shop. How did Hunan Chayue Catering Management Co., Ltd. achieve a very high brand recognition? Modern China Tea Shop headquarters has also been selected at different levels, and finally the scarlet background and the antique design of the ladies' logo are selected, which is conspicuous and easy to remember. Secondly, store design, posters, menus, names and publicity are coordinated and unified from brand positioning to store shaping. Now follow the customer service in official website, Modern China Tea Shop, Changsha, to disassemble how Modern China Tea Shop built its brand!

registration form of Modern China Tea Shop's intention to join

1) The VI design of the store focuses on "Chinese style"

The overall VI visual design of Modern China Tea Shop always runs through the Chinese style, and there is an elegant atmosphere everywhere. Logo is composed of traditional Chinese symbols such as a round fan, a beautiful woman, an octagonal window, etc., which is effectively distinguished from the tea shops in the market and has a high degree of recognition. The combination of Chinese style and tea is an outlet, and Modern China Tea Shop has been adhering to the concept of "Chinese tea is made in the west", and has opened up a new category of Chinese tea with distinctive characteristics in the tea market, successfully realizing the positioning of its own brand.

2) The product name fits the brand positioning

Judging from the name, Modern China Tea Shop used the classical Chinese name. For example, the black tea series is called "Beauty", the green tea series is called "Huansha Green", the milk-covered tea series with nuts, chocolate and other ingredients is called "Cardamom", and some drinks are named as "the fading of the vine, the fireworks of the world, and the plain Ceylon". Created a distinctive and highly recognizable cream top product.

3) Posters and brand promotion

In terms of posters, Modern China Tea Shop also uses antique design style, and antique elements are also used in both fonts and pictures. Each drink introduction will be designed with relevant themes for explanation, which endows ordinary products with cultural atmosphere.

4) The online role of "brand is like people"

In short, what attracts you in Modern China Tea Shop is the brand personality like people. This is the most effective way to gain consumer trust and be remembered quickly, and it is also the most sticky emotional connection. This is ignored by many brands.

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who is the founder of Modern China Tea Shop in official website, Modern China Tea Shop?

Modern China Tea Shop founder Lu Liang.

In order to make a living, Modern China Tea Shop was founded at the age of 35. After the fire broke out, it was hotly searched, watched and discussed. However, Lv Liang just wanted to keep a low profile and insisted on opening more than 511 stores in Changsha.

after repeated failures, he founded a Chinese style milk tea shop at the age of 35. Born in Changsha, Hunan Province in 1978, Lv Liang is a real Changsha yazi. Frank, stubborn and high-profile with love, this is the typical feature of Changsha's "Man Ge".

Lu Liang obviously doesn't have the personality of "Changsha Man Ge", but is pragmatic, simple and unassuming, with a slightly teasing temperament. Before the age of 35, Lu Liang was an ordinary person. In order to make a living, he had engaged in various jobs, such as creative work, painting in stalls, opening a braised pork shop, joining a tea shop and so on, but all ended in failure.

"Party A and Party B have all done it, but they haven't made any money", Lvliang said. In the middle age, when people are stumbling, the pressure of life is always with them. The English signboard "sexytea" in Modern China Tea Shop is controversial. Why is it so controversial?

The English signboard "sexytea" in Modern China Tea Shop is controversial, which is very controversial. In my opinion, it is related to the translated meaning of "sexytea"! The word Sexy means sexy, enchanting and erotic! It is precisely because this English word is inconsistent with our mainstream values after translation that Modern China Tea Shop's English signboard has been questioned!

Why should a beverage brand use such an English signboard? This is not consistent with the image of the brand itself! Modern China Tea Shop antique poster design, decoration design is very out of the circle, many consumers just like this brand because of this tone, to support this brand! In particular, this brand has the blessing of classical beauty, and the feeling of elegance and dignity is even worse! The reason why Modern China Tea Shop can stand out among many beverage brands is that besides the product has its own style, the name drafting and decoration style cater to the public's aesthetics, which has entered the public's mind! Now Modern China Tea Shop Nanjing Store has actually added an English signboard to the store, and it has a puzzling English name. What is Modern China Tea Shop's intention? Is it necessary to take an extreme route after leaving the circle in the industry? You know, consumers can support a brand or give up a brand completely!

netizens have a heated discussion

As for English signboards in Modern China Tea Shop, netizens said that "sexytea" and Modern China Tea Shop's "attitude" were diametrically opposed! Especially after netizens learned that "sexytea" had been rejected by the Trademark Office, they were even more disgusted with this English signboard! Netizens think that if Modern China Tea Shop doesn't rectify the situation in time, it will definitely smash its own signboard, which will lead to Modern China Tea Shop being at a disadvantage in the competition!

market orientation

Modern China Tea Shop should understand that market orientation is the mainstream. If consumers have doubts about a brand, it will definitely affect its development! Modern China Tea Shop should stop loss in time and change the English signboard!

The English signboard "sexytea" in Modern China Tea Shop is controversial. What do you think of it?